BtoB Media Business - December 2007 - (Page 32)

Benchmarks BENCHMARKS PUBLISHING MARKETS October 2007 Ad pages No. of magazines 67 70 31 39 36 45 33 34 33 33 27 27 36 30 27 21 20 20 19 12 24 20 27 17 16 18 12 14 13 12 10 20 15 18 14 18 22 12 15 11 17 14 14 11 13 12 11 11 10 10 Ad revenue (in millions of $) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Market Engineering & Construction Computers Motor Trucks & Accessories Electronic Engineering Radio, TV & Video Advertising & Marketing Automotive Building Banking Travel, Business Conventions & Meetings Aviation & Aerospace Metal, Metalworking & Machinery Financial Pharmaceutics & Pharmacology Science, Research & Development AC/Heating/Plumbing/Refrigeration Insurance Grocery Transportation, Logistics & Distribution Furniture & Upholstery Business Food—Processing & Distribution Dental Landscape, Garden Supplies Restaurants & Food Service Security Beauty & Hairdressing Architecture Product Design Engineering Petroleum & Oil Motion, Talk, Sound, Commercial Pictures, etc. Telecommunications Technology Building Management & Real Estate Health Care Business Management Water Supply & Sewage Disposal Educational Legal Government (Local, State & Federal) Veterinary Printing & Printing Processes School Administration Police, Law Enforcement & Penology Military/Naval Chemical & Chemical Process Industries Electrical Medical Product Directories/Mfg./Dist. Sales Management Human Resources Nursing Radiology YTD ’07 34,044 22,819 22,054 18,915 18,405 16,708 15,183 14,558 13,646 13,197 11,847 11,325 11,259 10,642 10,245 10,044 9,154 9,025 8,892 8,795 8,774 8,664 8,263 7,883 7,685 7,680 7,653 7,116 6,887 6,813 6,810 5,792 5,719 5,394 5,384 5,333 5,108 4,976 4,768 4,690 4,511 4,425 4,260 4,015 3,853 3,736 3,404 3,029 2,695 2,209 YTD ’06 33,613 26,574F 24,770 20,204 20,513 17,158 15,281 15,610 14,124 12,391 12,217 11,049 10,829 11,060 10,579 10,387 9,310 9,561 9,963 9,306 10,348 8,480 8,346 7,800 7,765 7,797 7,342 6,128 6,833 6,157 7,502 6,258 5,611 5,677 5,360 5,770 5,827 5,489 4,250 4,991 4,610 4,627 4,242 4,108 3,796 3,700 3,320 3,574 2,900 2,500 Chg 1% -14 -11 -6 -10 -3 -1 -7 -3 7 -3 2 4 -4 -3 -3 -2 -6 -11 -5 -15 2 -1 1 -1 -1 4 16 1 11 -9 -7 2 -5 0 -8 -12 -9 12 -6 -2 -4 0 -2 2 1 3 -15 -7 -12 YTD ’07 $176.00 695.00 153.00 293.00 224.00 168.00 202.00 191.00 96.50 193.00 102.00 69.40 175.00 111.00 122.00 96.50 83.40 123.00 59.40 97.40 388.00 59.20 104.00 59.40 119.00 55.60 77.00 77.40 88.60 70.60 69.70 51.20 68.20 54.50 38.10 54.90 57.80 105.00 40.70 51.70 46.20 22.40 43.00 50.50 47.50 32.50 28.80 43.00 44.00 15.00 YTD ’06 $163.00 850.00 160.00 309.00 233.00 161.00 199.00 197.00 103.00 170.00 106.00 65.70 160.00 114.00 115.00 97.00 79.00 121.00 64.70 96.90 458.00 57.10 98.30 56.30 116.00 55.60 70.40 62.60 87.20 59.90 67.90 55.60 63.70 55.30 36.30 59.40 62.00 112.00 32.90 52.10 46.30 22.30 41.90 51.00 45.80 31.20 28.10 47.00 44.70 16.00 Chg 8% -18 -4 -5 -4 4 2 -3 -7 13 -4 6 9 -3 6 -1 6 2 -8 1 -15 3 6 5 2 0 9 24 2 18 3 -8 7 -2 5 -8 -7 -6 24 -1 0 0 3 -1 4 4 3 -8 -1 -7 Source: Inquiry Management Systems (IMS)—Magazine Health Watch,® October 2007 Note: All data presented in the table above include revenue 32 | Media Business | December 2007 | mediabusinessonline.com http://mediabusinessonline.com

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BtoB Media Business - December 2007 Contents Upfront Vertical Outlook Resource Guide Sales & Marketing M&A Events Production Online Circulation People Benchmarks Endnote

BtoB Media Business - December 2007

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