Plastics News Show Daily - April 4, 2012 - (Page 65)

PLASTICS NEWS, April 4, 2012 65 HPM Continued from Page 3 in Marion, Ohio, all of them hired locally. Yan expects to expand the headcount to 12-15 by the end of the year, and the new additions will be local American employees as well. “Our plan is to spend two years [since September 2011] to fully digest HPM technology and experience, and start making the full range of HPM machines in China.” That will include about 8 models of die casting machines and up to 12 models of injection molding machines. But the company also doesn’t rule out the possibility of start assembling the machines here in the U.S., perhaps within three to four years, Yan said. The localization effort will start in the third quarter, when the company will start modifying and customizing standard small presses (under 500 metric tons) at the Marion site. The standard machines will be assembled and shipped from China. With “urgent orders,” Yan said the company will ship “half-finished” machines from China and finish them in Marion. “We are already doing that with die-casting machines.” That will speed up the delivery time. Many U.S. customers have deep feelings for the HPM brand, said Yan. One company that stopped by the booth to ask for parts and service said it is running a 1968 HPM press. “Some customers tell me that this is a brand they saw when they were still kids.” Yizumi is determined to replicate the HPM model in other strategic markets. “HPM’s demise to a large extent was due to its lack of global expansion. We are definitely embarking on a global strategy,” he said. The company plans to launch a technical center in India, where Chinese injection presses are still subject to lofty anti-dumping tariffs. Other target markets include Brazil and Turkey. The aggressive global expansion is backed by Yizumi’s progress in China. The company has already submitted its IPO application to the Shenzhen Stock Exchange and started the review process. “We are hopeful that we’ll be able to launch the IPO this year, which will bring in capital that we’ll use to expand.” In the meantime, Yizumi is constructing two new factories, one in Foshan and another in Suzhou. The new Foshan facility is scheduled to start production in firstquarter 2013 and the Suzhou one by midyear. Yizumi is also aiming to launch prototypes of all-electric and twoplaten presses in China this year. But Yan commented that servohydraulic machines combine the advantages of energy savings, high precision and cost-effectiveness. HPM NA will have two to three American agents join the sales effort after NPE. “The market is happy to know HPM is back,” said Flickinger, “and customers are interested to see the new machine.” The machine on display will go to Marion and stay there for a month, when the company will prepare service manuals, according to Flickinger. He said HPM is well-prepared for the full roll-out, including trained service staff and available parts. Traditionally, HPM customers were located in the Midwest, South and Southwest. But with the new opportunity, the brand will reach farther in the U.S. and beyond. 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Keep the spirit of NPE alive! Don’t let your investment slip away. You can keep the enthusiasm and focus of NPE on your Company with ads in the NPE Coverage and Wrapup Issues! These key issues will highlight the newest innovations and product introductions in the areas of Primary Equipment, Resins & Additives as well as Auxiliary Equipment that were showcased at NPE 2012! Deliver your message directly to the plastics industry throughout North America. Don't let your Marketing Efforts die! Make sure the contacts that you made can find you after the show with key ads in these important issues! CYLINDER ENGRAVING Your Ad Could Be HERE Assorted sizes $1.00 Mixed film baled. • Super sacks baled. call Melissa 740-629-5061 Call Us Today! 800-770-2801 Ed Rich: dial *8-46113 Victoria Zgorzelski: dial *8-46136 www.PlasticsNews.com CALL TODAY to place an ad in the “PARTS & SERVICE” section in next week’s issue of Plastics News! 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Plastics News Show Daily - April 4, 2012

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