Shift Magazine - Issue 2 2018 - 24

Continued from previous page

Honda has partnered with Marysville, Ohio.

the doors to a supplier base that has boosted
the region's economy.
In recent years, city leaders have endorsed
pitching the city as a mobility hub.
"Marysville has been selected as being a test
pilot for connected vehicle technology in a rural
environment," said Terry Emery, Marysville city
manager. "From our standpoint the big key is
the collaboration and partnerships we've been
able to expand upon."
The city works closely with neighboring
jurisdictions, Ohio State University, Honda and
the nearby Transportation Research Center to
ready the region for deployment of connected
vehicles. Together, the various coalitions and
councils can lobby for state and federal grants
that foot the bill for infrastructure improvement.
In 2016, the Ohio Department of Transportation granted the region $15 million to install
fiber optic cable along a 35-mile stretch of U.S.
33 running through Marysville, part of a $100
million initiative to improve the corridor - comparable to the city's biennial budget expenditure. As part of the grant, the city uses a portion of the cable for public services, including
installation of Wi-Fi in Marysville public parks.
The corridor has also become an attraction
for businesses to locate r&d offices.

PUBLIC PERCEPTION

The Marysville area remains largely rural.

Business has thrived around Marysville.

24

shift * july 2018

In Saginaw, until self-driving cars are zipping
around, the benefits of these technologies will
be largely invisible to residents crowding the

SVRC Marketplace on a rainy Wednesday afternoon. But research indicates resistance would
be minimal.
"What struck me was that there was no concern over this technology," said Brugeman of
the Center of Automotive Research, who interviewed stakeholders across the city one week
after a self-driving Uber vehicle struck and killed
a pedestrian in Arizona. "They were not afraid
of the future."
In CAR's report, researchers advised officials
to focus on achievable projects that directly
affect talent attraction and traffic improvement.
For example, increased data on road conditions and high incident areas could improve
safety. Currently, the county and local police
file traffic reports to the state, which compiles
them and issues an analysis of problem areas
annually.
"That's slow, methodical, so we will and
should have more up-to-date data from these
traffic signals and hopefully we will see a reduction in accidents," said Saginaw County Sheriff
William Federspiel. "So that should reduce accidents, which would reduce injuries, which will
reduce fatalities, and that's a good thing."
But the proof wary citizens might need would
be in the people - preferably young, educated
professionals - that might come to Saginaw.
"You're creating a tax base for the county, for
the school system, adding people to go to the
businesses, theater and marketplaces," said
Phil Karwat, Saginaw's public services director.
"If there are more people here, you create a
better place to live." n

The Marysville area is a rural test ground for technology.



Table of Contents for the Digital Edition of Shift Magazine - Issue 2 2018

Shift Magazine - Issue 2 2018
Contents
From the Editor
Letters to the Editor
Q&A
News Bits
New Generation
City Envy
Empty Highways
In the Flow
Charger Case Study
Get the Door
Big City Dreams
Tech Tension
Last Mile
Shift Magazine - Issue 2 2018 - Intro
Shift Magazine - Issue 2 2018 - Shift Magazine - Issue 2 2018
Shift Magazine - Issue 2 2018 - Cover2
Shift Magazine - Issue 2 2018 - Contents
Shift Magazine - Issue 2 2018 - From the Editor
Shift Magazine - Issue 2 2018 - Letters to the Editor
Shift Magazine - Issue 2 2018 - Q&A
Shift Magazine - Issue 2 2018 - News Bits
Shift Magazine - Issue 2 2018 - New Generation
Shift Magazine - Issue 2 2018 - 9
Shift Magazine - Issue 2 2018 - City Envy
Shift Magazine - Issue 2 2018 - 11
Shift Magazine - Issue 2 2018 - 12
Shift Magazine - Issue 2 2018 - Empty Highways
Shift Magazine - Issue 2 2018 - In the Flow
Shift Magazine - Issue 2 2018 - 15
Shift Magazine - Issue 2 2018 - Charger Case Study
Shift Magazine - Issue 2 2018 - 17
Shift Magazine - Issue 2 2018 - Get the Door
Shift Magazine - Issue 2 2018 - 19
Shift Magazine - Issue 2 2018 - 20
Shift Magazine - Issue 2 2018 - 21
Shift Magazine - Issue 2 2018 - Big City Dreams
Shift Magazine - Issue 2 2018 - 23
Shift Magazine - Issue 2 2018 - 24
Shift Magazine - Issue 2 2018 - Tech Tension
Shift Magazine - Issue 2 2018 - Last Mile
Shift Magazine - Issue 2 2018 - Cover3
Shift Magazine - Issue 2 2018 - Cover4
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