Crains New York - August 6, 2012 - Supplement - (Page S4)

ADVERTISING SUPPLEMENT THE GUIDE TO HIGHER EDUCATION ADVERTISING SUPPLEMENT How to Use Higher Education to Stay Marketable in Today’s Competitive Job Landscape The guidelines provided here aid professionals to keep abreast in their ﬁeld or expand, in a turbulent and global marketplace T oday’s job market is complicated. College graduates can no longer expect to join the professional workforce with a certain position, salary, or even with a speciﬁc industry. Seasoned executives with many years of experience face competition from a younger generation that is tech-savvy and require a lower salary. Positions that once were faceto-face interactions, such as ofﬁce support staff, are being automated by machines, while customer service jobs are sent overseas. How does one stay relevant in this ever-changing environment? While so much attention is given to the negative state of the job market, one can argue that it is also being revolutionized by higher education opportunities that were not available 10 years ago. Below are ﬁve ways that higher education can help any professional jump-start his/her career and have a resume that stands out from the crowd. 1. Online Courses Allow for Busy Schedules Online classes allow students to learn where and when they want, simply by logging onto a computer. Online courses allow for ﬂexibility and are ideal for professionals who do not have set work hours, busy parents, or those who travel. In addition, today’s online courses provide students with state-ofthe-art classroom experiences with a wide range of degrees, from certiﬁcate programs to master’s degrees. 2. New and Cutting-Edge Courses New and innovative courses help keep professionals ahead of the curve and provide insight into trends, developments, and challenges. In addition, new courses also provide executives who work in fast-changing ﬁelds (such as health care) the opportunity to be kept up-to-date on all the changes and challenges the industry goes through. New courses provide executives who work in fast-changing ﬁelds (such as health care) the opportunity to be kept up-to-date on all the changes and challenges the industry goes through. 3. Excel in a Difﬁcult Job Market Today’s job market is a turbulent and ever-changing; one way to weather the storm is to invest in your education. Executives who stay one step ahead are better able to position themselves in the marketplace and are also the ones who ﬁnd themselves being recruited by competitive companies. 4. Creative Development There are some skills that are difﬁcult to develop during routine daily business operation, such as creative writing or innovative thinking. Improving creative skills often requires the professional to leave the repetitive business environment they are part of on a daily basis and join a more open setting, such as a classroom, where they can nurture and grow skills they might not otherwise cultivate. 5. Global Experience The business world is quickly becoming international and globalization is constantly creating new markets and opportunities for growth. Courses in global business help executives recognize new trends, areas for investment, and how to manage challenges faced. PAGE S4 THE GUIDE TO HIGHER EDUCATION

Table of Contents for the Digital Edition of Crains New York - August 6, 2012 - Supplement

The Guide to Higher Education
Contents
How to Use Higher Education to Stay Marketable in Today’s Competitive Job Landscape
What a Difference a Decade Makes
Musings on the MBA Market
Continuing Education Resources in the New York City Metro Area

Crains New York - August 6, 2012 - Supplement