CRAIN’S
NEW YORK BUSINESS
®
VOL. XXVIII, NO. 39
SOCCER IS THE NEW GOLF
PAGE 25
SEPTEMBER 24-30, 2012 PRICE: $3.00
WWW.CRAINSNEWYORK.COM
Mags to riches
New York’s Adam Moss is having his ‘Approval Matrix’ moment. The company’s cashing in online. A publishing puzzle solved
BY MATTHEW FLAMM
To its groaning shelf of National Magazine Awards and bulging portfolio of stories extolling its business success, New York magazine can add one more credit: It’s having its best year in a decade. Both profits and revenue are the highest they’ve been since financier Bruce Wasserstein bought the barely prof-
itable publication in late 2003 for $55 million and lured Adam Moss from The New York Times to become editor in chief. That move was among several that would make New York what it is now: a growth property at a time when much of the rest of the industry is struggling to hold its ground. Observers also praise New York’s owners for their willingness to invest for the long term and a nimble business team that’s equally adept at selling print and digital advertising.
See NEW YORK on Page 12
Inside
The Bents: They broke the buck. They’re back p.4 NY billionaires sway elections, but do they even vote here? p.6 Bowery brews p.3
NY AREA’S LARGEST ACCOUNTING FIRMS PAGE 17
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NEWSPAPER
buck ennis
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Table of Contents for the Digital Edition of Crains New York - September 24, 2012