Crains New York - December 3, 2012 - (Page 13)

best places towork in NYC CRAIN’S 2012 REPORT ‘We want to be a likeable place to spend your day’ —Dave Kerpen, CEO and co-founder, Likeable Media (#28) Advertising/public relations/marketing www.peppercomm.com; @peppercom NYC employees 59 U.S. employees 85 2011/2010 revenue (in millions) $15.4/$12.5 Average salary $88,225 New positions 11 Layoffs 0% Voluntary turnover 18% With firm five years or more 20% to 34% Time off 20 days Health care premiums 75% to 99% Retirement plan 401(k) 25% match L Kimpton Hotels & Restaurants Criteo SourceOne Inc. Return Path Inc. Wolff Olins Charter School Business Management DoSomething.org aughter isn’t only the best medicine. It also makes for a very happy workplace, and has helped lift Peppercomm Inc. this year to the top spot on Crain’s list of 50 Best Places to Work in New York City. ¶ The fact is, everyone at Peppercomm is a comedian—literally. The advertising firm treats all 85 employees—at least once soon after they are hired—to a half-day of training with a stand-up comedian. The experience not only conveys to employees how much they are valued but also sets the stage for a collegial atmosphere in which workers can bond. ¶ While the comedic turn has inspired some employees to perform their one-liners at charity events, it does double duty as a professional development tool. The training provides staffers with the serious—and greatly appreciated—benefit of honing their oral-presentation skills. “After they’ve done this comedy gig, a client meeting is a piece of cake,” said Steve Cody, one of two managing partners who co-founded the firm in 1995. ¶ Peppercomm helps employees become better wordsmiths, too. Through the yearlong All Write Now program, which is not required but highly popular, employees attend monthly on-site classes—during work hours—on such topics as writing a press release and See BEST PLACES on Page 14 crafting a pitch letter. The program culminates with an evaluation by a PERKS Fitness/wellness initiatives Yes On-site meals/ snacks Yes Telecommute option Yes Time off for community service Yes Tuition reimbursement No Noteworthy Stand-up comedy training INSIDE #2 #3 #4 #5 #6 #7 #8 Squarespace Allison + Partners Conductor Inc. Microsoft Corp. NetApp Intent Media The Talener Group #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 #20 #21 #22 Pontiflex EMC Corp. YellowHammer Media Group Travelzoo ZocDoc Bingham McCutchen 360i #23 #24 #25 #26 #27 #28 #29 Media6Degrees Frankfurt Kurnit Klein & Selz Adam Leitman Bailey MetLife Financial Group of NY Simulmedia Inc. Likeable Media Emanate #30 #31 #32 #33 #34 #35 #36 Lee Nolan & Koroghlian Myriad Supply Merchantry Silverstein Properties Inc. Town Residential Lloyd Group Fog Creek Software Inc. #37 #38 #39 #40 #41 #42 #43 Cyrus Innovation Control Group Inc. UMT Consulting Group Resources Global Professionals Cassidy Turley Spongecell Inc. Insperity #44 #45 #46 #47 #48 #49 #50 Situation Interactive MRY (formerly known as Mr Youth) RF|Binder Real Data Management Fluent Inc. Big Spaceship Maloney & Fox ON THE WEB VIEW GALLERIES OF CURRENT AND PAST WINNERS AT CRAINSNEWYORK.COM/BESTPLACES December 3, 2012 | Crain’s New York Business | 13 buck ennis #1 Peppercomm http://www.peppercomm.com http://www.DoSomething.org http://www.CRAINSNEWYORK.COM/BESTPLACES

Table of Contents for the Digital Edition of Crains New York - December 3, 2012

Crains New York - December 3, 2012
In the Boroughs
In the Markets
The Insider
Business People
Opinion
Greg David
Report: Best Places to Work
Classifieds
For the Record
Small Business
Real Estate Deals
New York, New York
Source Lunch
Out and About
Snaps

Crains New York - December 3, 2012

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