Crains New York - June 24, 2013 - (Page 29)
INSIDE
HELLUVA TOWN
Source Lunch Toll
Brothers make their mark
in NYC PAGE 30
Out and About
A Midsummer Night
Swing returns PAGE 31
Buying makeup
for a cause
The Laura Mercier Ovarian Cancer
Fund, launched in September
2012, has already donated
$200,000 to Memorial SloanKettering Cancer Center to support
research for a disease that is the
fifth-leading cause of cancer death
among women.
The gift ranks as the largest
Something green
The bride cuts the cake—and her carbon footprint—as
sustainable weddings gain in popularity
donation to Sloan-Kettering for
ovarian cancer research to date.
“We know these are humble
beginnings, but it shows a brighter
future toward battling ovarian
cancer,” said Claudia Poccia, chief
executive of makeup brand Laura
Mercier’s parent company,
Gurwitch Products.
Ms. Poccia lost her younger
sister to the disease in 2011 and
nearly a year later launched the
fund in partnership with company
founder Laura Mercier, whose best
friend also battled ovarian cancer
for years. All proceeds from the
sales of Laura Mercier Bonne
Mine Crème Colour Palette go
toward the fund. Donations can
also be made at www.lmocf.com.
In September, in honor of
Ovarian Cancer Awareness
month, the brand will launch two
additional products, Kiss of Hope
lip glacé and Matte Radiance
Healthy Glow powder.
Good granola
DAN KARTZMAN
AND LAUREN
EHRHART are
using as many
local vendors as
possible for their
New Hampshire
wedding.
buck ennis
Purely Elizabeth was barely a
company when a Daily Candy
email blast featuring its Perfect
Pancake mix put it on the map.
Three years later, revenue is
expected to reach $2 million to
$3 million, and the company has
expanded into cookie mixes and
four granola varieties, two of
which are finalists for the
Specialty Food Association’s
prestigious Sofi Awards.
These days, Purely Elizabeth’s
goods are available in groceries
along the East Coast, including
Fairway, Wegmans and Dean &
DeLuca. In August, the brand goes
nationwide at Whole Foods, a
milestone that founder Elizabeth
Stein (below) said is “the secondbest moment” in the company’s life,
after the Daily Candy email. Nearly
300 orders flooded her inbox after
the feature, even though she had
ingredients on hand for only 20
mixes. It was the spark that set the
company in motion.
“It was so exciting,” said Ms.
Stein. “From that moment, I
realized there
was a need for
healthier
products.”
Bringing
home a Sofi could
be another coup.
The winners will
be announced
July 1 at the
summer Fancy Food Show, which
runs from June 30 to July 2 at the
Jacob Javits Center.
—laura lorenzetti
P
BY LAURA LORENZETTI
lans are well underway for New Yorker Lauren Ehrhart’s nuptials on Sept. 28. But
instead of cruising popular wedding-dress websites such as David’s Bridal, she’s
seeking out local dressmakers on Etsy. ¶ “My biggest and foremost concern is
that everything I’m using and that’s on my registry is made in the U.S.A.,” said
Ms. Ehrhart, who wants her wedding to have a minimal carbon footprint. ¶
Meet the new eco-brides. Green weddings are not the jute- and burlapadorned affairs of years past thrown by the occasional zealot: Today, one in five
engaged couples globally with a standard budget want their wedding to be ecofriendly, according to Splendid Insights, a wedding-focused market-research firm. Here in New
York, a range of businesses have cropped up to serve sustainable-minded couples without
sacrificing style. ¶ Jewelers such as Barbara Michelle Jacobs use recycled metals to produce
wedding rings, while fast-growing caterer Parker Red focuses on local and organic produce.
Gardenia Organic and Molly Oliver Flowers are among the newbies providing fair-trade flowers.
There’s even a biannual fair, Wed Altered, held in Manhattan, that
See BRIDE on Page 30
CLEAN CASH
+2%
DIFFERENCE IN COST
of a green wedding vs. a
conventional one
$3B
ESTIMATED SPENDING
on green weddings in the
U.S. this year
Source: The Wedding Report
June 24, 2013 | Crain’s New York Business | 29
http://www.lmocf.com
Table of Contents for the Digital Edition of Crains New York - June 24, 2013
Crains New York - June 24, 2013
IN THE BOROUGHS
IN THE MARKETS
THE INSIDER
SMALL BUSINESS
BUSINESS PEOPLE
OPINION
ALAIR TOWNSEND
GREG DAVID
REAL ESTATE DEALS
REPORT: 50 MOST POWERFUL WOMEN IN NEW YORK
CLASSIFIEDS
DIGITAL NY
NEW YORK, NEW YORK
SOURCE LUNCH
OUT AND ABOUT
SNAPS
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