Crains New York - June 24, 2013 - (Page 29)

INSIDE HELLUVA TOWN Source Lunch Toll Brothers make their mark in NYC PAGE 30 Out and About A Midsummer Night Swing returns PAGE 31 Buying makeup for a cause The Laura Mercier Ovarian Cancer Fund, launched in September 2012, has already donated $200,000 to Memorial SloanKettering Cancer Center to support research for a disease that is the fifth-leading cause of cancer death among women. The gift ranks as the largest Something green The bride cuts the cake—and her carbon footprint—as sustainable weddings gain in popularity donation to Sloan-Kettering for ovarian cancer research to date. “We know these are humble beginnings, but it shows a brighter future toward battling ovarian cancer,” said Claudia Poccia, chief executive of makeup brand Laura Mercier’s parent company, Gurwitch Products. Ms. Poccia lost her younger sister to the disease in 2011 and nearly a year later launched the fund in partnership with company founder Laura Mercier, whose best friend also battled ovarian cancer for years. All proceeds from the sales of Laura Mercier Bonne Mine Crème Colour Palette go toward the fund. Donations can also be made at www.lmocf.com. In September, in honor of Ovarian Cancer Awareness month, the brand will launch two additional products, Kiss of Hope lip glacé and Matte Radiance Healthy Glow powder. Good granola DAN KARTZMAN AND LAUREN EHRHART are using as many local vendors as possible for their New Hampshire wedding. buck ennis Purely Elizabeth was barely a company when a Daily Candy email blast featuring its Perfect Pancake mix put it on the map. Three years later, revenue is expected to reach $2 million to $3 million, and the company has expanded into cookie mixes and four granola varieties, two of which are finalists for the Specialty Food Association’s prestigious Sofi Awards. These days, Purely Elizabeth’s goods are available in groceries along the East Coast, including Fairway, Wegmans and Dean & DeLuca. In August, the brand goes nationwide at Whole Foods, a milestone that founder Elizabeth Stein (below) said is “the secondbest moment” in the company’s life, after the Daily Candy email. Nearly 300 orders flooded her inbox after the feature, even though she had ingredients on hand for only 20 mixes. It was the spark that set the company in motion. “It was so exciting,” said Ms. Stein. “From that moment, I realized there was a need for healthier products.” Bringing home a Sofi could be another coup. The winners will be announced July 1 at the summer Fancy Food Show, which runs from June 30 to July 2 at the Jacob Javits Center. —laura lorenzetti P BY LAURA LORENZETTI lans are well underway for New Yorker Lauren Ehrhart’s nuptials on Sept. 28. But instead of cruising popular wedding-dress websites such as David’s Bridal, she’s seeking out local dressmakers on Etsy. ¶ “My biggest and foremost concern is that everything I’m using and that’s on my registry is made in the U.S.A.,” said Ms. Ehrhart, who wants her wedding to have a minimal carbon footprint. ¶ Meet the new eco-brides. Green weddings are not the jute- and burlapadorned affairs of years past thrown by the occasional zealot: Today, one in five engaged couples globally with a standard budget want their wedding to be ecofriendly, according to Splendid Insights, a wedding-focused market-research firm. Here in New York, a range of businesses have cropped up to serve sustainable-minded couples without sacrificing style. ¶ Jewelers such as Barbara Michelle Jacobs use recycled metals to produce wedding rings, while fast-growing caterer Parker Red focuses on local and organic produce. Gardenia Organic and Molly Oliver Flowers are among the newbies providing fair-trade flowers. There’s even a biannual fair, Wed Altered, held in Manhattan, that See BRIDE on Page 30 CLEAN CASH +2% DIFFERENCE IN COST of a green wedding vs. a conventional one $3B ESTIMATED SPENDING on green weddings in the U.S. this year Source: The Wedding Report June 24, 2013 | Crain’s New York Business | 29 http://www.lmocf.com

Table of Contents for the Digital Edition of Crains New York - June 24, 2013

Crains New York - June 24, 2013
IN THE BOROUGHS
IN THE MARKETS
THE INSIDER
SMALL BUSINESS
BUSINESS PEOPLE
OPINION
ALAIR TOWNSEND
GREG DAVID
REAL ESTATE DEALS
REPORT: 50 MOST POWERFUL WOMEN IN NEW YORK
CLASSIFIEDS
DIGITAL NY
NEW YORK, NEW YORK
SOURCE LUNCH
OUT AND ABOUT
SNAPS

Crains New York - June 24, 2013