LaunchPad - October 2011 - 108
WIGS AND EXTENSIONS HAVE FULLY TRANSFORMED FROM FRINGE TO MAINSTREAM. WHAT’S NEXT FOR THIS GROWING CATEGORY? BY TRACY MORIN
Remember grandma’s wigs? Coarse, unmistakably synthetic and used only when necessary—those dinosaurs typically remained wellhidden at the bottom of a drawer or in the back of a closet. But today, wigs and extensions have fully emerged from their hiding places and developed exponentially as far as quality, style and usability. So too have the perceptions of the public—thanks to both celebs’ and civilians’ propensity for new looks at a moment’s notice—making hairpieces not only acceptable, but covet-worthy. “Extensions are not Hollywood’s best-kept secret anymore,” confesses Ted Gibson, celebrity stylist and salon owner of Ted Gibson in New York. “Regardless of the woman’s ethnicity or what part of the country she lives in, women want different looks; from housewives to celebrities to magazines and red carpet events, I use hair extensions on just about everyone.” Vivienne Mackinder, legendary stylist and founder of HairDesignerTV.com agrees, “Wigs and hairpieces have come a long way. Throughout history, they have always been critical, but now there’s a huge interest because of technology—the lightness of the ﬁbers and memory of the wigs. Now, you can create tonality, and wigs can look much more like human hair.”
Lady Gaga rocks luscious long extensions during a taping of the Jimmy Kimmel Show. Inset: Jersey Shore’s Snooki adds a pop of color to her ‘do using vibrantly colored extensions.
Gaga: Karen Neal/Disney ABC Television Group; Snooki: Dave Kotinsky/Getty Images; Britney: Ethan Miller/Getty Images; Katy: Kevin Mazur-MTV 2010/Wire Image