LaunchPad - October 2011 - 110
Hair U Wear
Celebs like Britney Spears, Lady Gaga and Katy Perry have made wigs and extensions commonplace, and the future for this category shines as brightly as their over-the-top personas. Many hair gurus agree that the future demand lies in shocking pops of color and hair designs. “Extensions add funk and style without a permanent process,” notes Carrie McCard, a colorist at Rita Hazan Salon, who designed Snooki’s now-infamous leopard-print extensions. “They can also help achieve an ombré look without the commitment, or instant highlights to wear out for just a night.” Kristin Ess, stylist to celebs including Lauren Conrad and Los Angeles-based co-founder of TheBeautyDepartment. com, believes that the future holds further development for wig materials. “I’ve spoken to manufacturers that anticipate a shortage in the future due to the rate of hair being purchased!” she exclaims. “A synthetic ﬁber that mimics human hair and responds to heat will be cultivated—I think the future technology of wigs and extensions will be very interesting.” Ess also predicts that, with the revived interest in old Hollywood glamour, period-piece wigs with new textures and richer colors will become de rigueur. Meanwhile, many agree that brides, prom-goers and wedding parties will create an increasing market for glam hairpieces. “Brides can get a consultation to know Nordic Hair exactly what their hair will look like for the big day, and the new wigs will hold up better in all types of weather; they look more natural and provide easier upkeep. Not to mention, they are ideal for updos,” Wolek points out. French notes that colored hair extensions can be added for a day to match prom or wedding party colors—all while offering completely individualized looks. Hairpieces have come a long way in a short time, and the market appears to only be growing. Whether clients crave volume, length, color or pattern; clip-ins, taped extensions, full wigs or accessories (think feathers), short or long-term solutions are easily available. “Today, you can’t be a top stylist if you don’t work with wigs and extensions. It’s normal for women to want to look like their beauty icons, and using added hair is the way to achieve that,” asserts Vercher. “As a stylist, you should be prepared to heed the call.” Or, as Gibson simply puts it, “These days, clients don’t have to hate their hair!” Tracy Morin is a freelance writer and editor based in Oxford, Massachusetts.
▲ Britney Spears and Nicki Minaj hit the stage in ﬂirty extensions and a fun blonde bob wig.
Always a fan of incorporating hairpieces into her look, Katy Perry adds purple and turquoise extensions to her ponytail.