LaunchPad - October 2011 - 58

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Malibu C Color Wellness Shampoo and Conditioner help to make hair healthy again.
Malibu C’s Deb

Since the launch of Malibu C

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BeautyLaunchpad.com 10.11

Images: courtesy of Malibu C

(malibuc.com) 25 years ago, owners Tom and and Tom Porter Deb Porter have worked diligently to educate hairdressers and consumers about the effects of water deposits on hair and chemical oxidizers, including supplying them with local water quality reports. The company’s focus since day one has always been to teach the importance of properly preparing the hair prior to services while repairing damage and minimizing future effects. While the pro-only Malibu MakeOver (Crystal Gel Normalizer and Miracle Repair Power Protein Builder) from Malibu C has been part of the company’s offerings since the beginning, the line’s new Color Wellness Shampoo and Conditioner that Color Prepare helps along with Color colors turn out better when Prepare, which used prior to services,” launched this he says. Loyalists are September, has Tom hairdressers who use the more excited than Color Prepare before every he’s been in years. service to ensure a clean “The shampoo and canvas, and Naturalists, conditioner contain according to Porter, are UV-inhibitors and Malibu C Color Wellness Kit includes Shampoo, Conditioner those individuals who seek antioxidants along and Color Prepare. out products containing with ingredients naturally derived and organic ingredients. never utilized before, including some brought “In America, we’re very aggressive when it over from Europe, such as Ecocert-approved comes to over-cleansing,” notes Porter. For this betaine and flax protein,” enthuses Tom Porter. reason, the Malibu C in-house lab “The ingredients in our Malibu C formulas are was careful to create formulations for the new 100% vegan and are free of gluten, sulfates and sodium chloride.” And, while essential oils Color Wellness Shampoo and Conditioner that are gentle enough to use every day are normally very difficult to stabilize, Porter without stripping hair of its natural oils or relates that the new formulations successfully incorporate 100% essential oil aroma, resulting color. And, when used in conjunction with Color Prepare prior to color services and in a delicious lychee-mango fragrance. Miracle Repair Power Protein Builder as a While it may have been more difficult in weekly treatment, hair is almost certain to be the past, Porter reports he can now confidently left in better condition. “We’re in the business classify Malibu C clients into three categories: of normalizing hair,” explains Porter. And to Troubleshooters, Loyalists and Naturalists. many, that’s an impossible dream come true. “Troubleshooters are consumers with severe —Liz Barrett mineral buildup as well as colorists who find



LaunchPad - October 2011

Table of Contents for the Digital Edition of LaunchPad - October 2011

LaunchPad - October 2011
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Green Piece
Color Lab
Tool Talk
VIP
Salon of the Month
Milestones
Free Launch
First Person
Beauty 911
Saving Face
Quick Tips
Only Hue
Headlines
Portfolio
Clock-Stoppers
Wigging Out
I.Site
Advertiser Index
Flashback
LaunchPad - October 2011 - Intro
LaunchPad - October 2011 - LaunchPad - October 2011
LaunchPad - October 2011 - Cover2
LaunchPad - October 2011 - 1
LaunchPad - October 2011 - 2
LaunchPad - October 2011 - 3
LaunchPad - October 2011 - 4
LaunchPad - October 2011 - 5
LaunchPad - October 2011 - 6
LaunchPad - October 2011 - 7
LaunchPad - October 2011 - 8
LaunchPad - October 2011 - 9
LaunchPad - October 2011 - 10
LaunchPad - October 2011 - 11
LaunchPad - October 2011 - 12
LaunchPad - October 2011 - 13
LaunchPad - October 2011 - 14
LaunchPad - October 2011 - 15
LaunchPad - October 2011 - 16
LaunchPad - October 2011 - 17
LaunchPad - October 2011 - 18
LaunchPad - October 2011 - 19
LaunchPad - October 2011 - Contents
LaunchPad - October 2011 - 21
LaunchPad - October 2011 - 22
LaunchPad - October 2011 - 23
LaunchPad - October 2011 - 24
LaunchPad - October 2011 - 25
LaunchPad - October 2011 - Editor’s Notebook
LaunchPad - October 2011 - 27
LaunchPad - October 2011 - 28
LaunchPad - October 2011 - 29
LaunchPad - October 2011 - In Touch
LaunchPad - October 2011 - 31
LaunchPad - October 2011 - 32
LaunchPad - October 2011 - 33
LaunchPad - October 2011 - 34
LaunchPad - October 2011 - 35
LaunchPad - October 2011 - 36
LaunchPad - October 2011 - 37
LaunchPad - October 2011 - 38
LaunchPad - October 2011 - 39
LaunchPad - October 2011 - 40
LaunchPad - October 2011 - 41
LaunchPad - October 2011 - Runway Report
LaunchPad - October 2011 - 43
LaunchPad - October 2011 - 44
LaunchPad - October 2011 - 45
LaunchPad - October 2011 - Star Struck
LaunchPad - October 2011 - 47
LaunchPad - October 2011 - First Look
LaunchPad - October 2011 - 49
LaunchPad - October 2011 - 50
LaunchPad - October 2011 - 51
LaunchPad - October 2011 - 52
LaunchPad - October 2011 - 53
LaunchPad - October 2011 - 54
LaunchPad - October 2011 - 55
LaunchPad - October 2011 - Inside Story
LaunchPad - October 2011 - 57
LaunchPad - October 2011 - 58
LaunchPad - October 2011 - 59
LaunchPad - October 2011 - Brand New
LaunchPad - October 2011 - 61
LaunchPad - October 2011 - Green Piece
LaunchPad - October 2011 - 63
LaunchPad - October 2011 - Color Lab
LaunchPad - October 2011 - 65
LaunchPad - October 2011 - 66
LaunchPad - October 2011 - 67
LaunchPad - October 2011 - Tool Talk
LaunchPad - October 2011 - 69
LaunchPad - October 2011 - VIP
LaunchPad - October 2011 - 71
LaunchPad - October 2011 - 72
LaunchPad - October 2011 - 73
LaunchPad - October 2011 - 74
LaunchPad - October 2011 - 75
LaunchPad - October 2011 - Salon of the Month
LaunchPad - October 2011 - 77
LaunchPad - October 2011 - Milestones
LaunchPad - October 2011 - 79
LaunchPad - October 2011 - Free Launch
LaunchPad - October 2011 - 83
LaunchPad - October 2011 - First Person
LaunchPad - October 2011 - 85
LaunchPad - October 2011 - Beauty 911
LaunchPad - October 2011 - 87
LaunchPad - October 2011 - Saving Face
LaunchPad - October 2011 - 89
LaunchPad - October 2011 - Quick Tips
LaunchPad - October 2011 - 91
LaunchPad - October 2011 - Only Hue
LaunchPad - October 2011 - 93
LaunchPad - October 2011 - 94
LaunchPad - October 2011 - 95
LaunchPad - October 2011 - Headlines
LaunchPad - October 2011 - 97
LaunchPad - October 2011 - Portfolio
LaunchPad - October 2011 - 99
LaunchPad - October 2011 - 100
LaunchPad - October 2011 - 101
LaunchPad - October 2011 - Clock-Stoppers
LaunchPad - October 2011 - 103
LaunchPad - October 2011 - 104
LaunchPad - October 2011 - 105
LaunchPad - October 2011 - 106
LaunchPad - October 2011 - 107
LaunchPad - October 2011 - Wigging Out
LaunchPad - October 2011 - 109
LaunchPad - October 2011 - 110
LaunchPad - October 2011 - 111
LaunchPad - October 2011 - 112
LaunchPad - October 2011 - 113
LaunchPad - October 2011 - 114
LaunchPad - October 2011 - 115
LaunchPad - October 2011 - 116
LaunchPad - October 2011 - 117
LaunchPad - October 2011 - 118
LaunchPad - October 2011 - 119
LaunchPad - October 2011 - 120
LaunchPad - October 2011 - 121
LaunchPad - October 2011 - 122
LaunchPad - October 2011 - 123
LaunchPad - October 2011 - 124
LaunchPad - October 2011 - 125
LaunchPad - October 2011 - 126
LaunchPad - October 2011 - I.Site
LaunchPad - October 2011 - 128
LaunchPad - October 2011 - Advertiser Index
LaunchPad - October 2011 - Flashback
LaunchPad - October 2011 - Cover3
LaunchPad - October 2011 - Cover4
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