LaunchPad - October 2011 - 62

GREEN PIECE

Balancing Act
The founder of EVOLVh envisions a future that’s both green and lush.
haircare line that performed like a luxury brand but came from a ‘health’ point of view.” He then met with chemist and industry veteran Gary Smith, and the partnership clicked. Smith would handle the formulas, and Oak would do the rest. Two years later, the six-SKU EVOLVh (the “h” is for “hair,” natch) line was born (evolvh.com). Oak explains the two-pronged approach behind EVOLVh: “First, I wanted to develop a natural, organic line that would be performance-based and luxurious—sort of edgy and sexy on the outside, but pure on the inside; next, I wanted the line to be simple to use.” The team tried out several sample formulas for multifunction styling products in the salon until they found their winners: TotalControl Styling Creme, Ultimate Styling Lotion, SuperFinish Polishing Balm and UltraFlex Hairspray. Add in the UltraShine Shampoo and UltraShine Conditioner and you have the Evolvh line. EVOLVh’s product formulas differ from those of bigger lines. “Approximately 90% of our ingredients are organic,” Oak reports. (The products aren’t certified organic because not all of the ingredient suppliers are certified, but the company plans to pursue certification in the future.) “To preserve the integrity of our products, we manufacture them at our Denver plant, in small batches. We use PET bottles, rating number one for recycling.” But can you be eco-friendly in an industry that relies on chemicals and dyes to deliver services? “Being green in a salon constitutes treading a fine line, so we believe in using common sense,” Oak relates. “We’re not trying to ‘scream green,’ we’re trying to empower people by offering a healthier option. We take pride in being true to our claim of eco-friendliness.” The company also works with the rainforest protection group Amazon Watch and other environmental organizations on a regular basis. Oak’s balanced message seems to be catching on. At print time, EVOLVh is in 60 salons in 15 states. “We’re not looking to be the ‘be-all, end-all’ in hair products—we just provide an alternative,” he says, adding, “We want to do business in a way that respects a salon’s culture. Our reward is in seeing the positive impact we can have in the industry.” —Linda Kossoff
The six-SKU EVOLVh line caters to stylists’ needs while remaining environmentally friendly.

62

BeautyLaunchpad.com 10.11

Images: courtesy of EVOLVh

Like so many beauty pioneers, EVOLVh founder Boris Oak grew up in the industry—first underfoot, then working in his mother’s five-chair, Northern California salon. “I was recruited to be a receptionist as soon as it was legal,” laughs Oak. Several years and one college degree later, he left the family business for the corporate culture of Silicon Valley, where he toiled in sales and marketing for a decade. As Oak’s skill set grew, however, so did his mother’s salon— and the need for assistance. By 2004, he was back in the fold, managing the studio full time. “As a manager, I was interested in creating a strong retail salon,” Oak recalls. “I began to gain a vision of a unique relationship between companies and salons.” Around the same time, Oak found himself becoming more interested in nutrition and health. “I thought it would be great to create a



LaunchPad - October 2011

Table of Contents for the Digital Edition of LaunchPad - October 2011

LaunchPad - October 2011
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Green Piece
Color Lab
Tool Talk
VIP
Salon of the Month
Milestones
Free Launch
First Person
Beauty 911
Saving Face
Quick Tips
Only Hue
Headlines
Portfolio
Clock-Stoppers
Wigging Out
I.Site
Advertiser Index
Flashback
LaunchPad - October 2011 - Intro
LaunchPad - October 2011 - LaunchPad - October 2011
LaunchPad - October 2011 - Cover2
LaunchPad - October 2011 - 1
LaunchPad - October 2011 - 2
LaunchPad - October 2011 - 3
LaunchPad - October 2011 - 4
LaunchPad - October 2011 - 5
LaunchPad - October 2011 - 6
LaunchPad - October 2011 - 7
LaunchPad - October 2011 - 8
LaunchPad - October 2011 - 9
LaunchPad - October 2011 - 10
LaunchPad - October 2011 - 11
LaunchPad - October 2011 - 12
LaunchPad - October 2011 - 13
LaunchPad - October 2011 - 14
LaunchPad - October 2011 - 15
LaunchPad - October 2011 - 16
LaunchPad - October 2011 - 17
LaunchPad - October 2011 - 18
LaunchPad - October 2011 - 19
LaunchPad - October 2011 - Contents
LaunchPad - October 2011 - 21
LaunchPad - October 2011 - 22
LaunchPad - October 2011 - 23
LaunchPad - October 2011 - 24
LaunchPad - October 2011 - 25
LaunchPad - October 2011 - Editor’s Notebook
LaunchPad - October 2011 - 27
LaunchPad - October 2011 - 28
LaunchPad - October 2011 - 29
LaunchPad - October 2011 - In Touch
LaunchPad - October 2011 - 31
LaunchPad - October 2011 - 32
LaunchPad - October 2011 - 33
LaunchPad - October 2011 - 34
LaunchPad - October 2011 - 35
LaunchPad - October 2011 - 36
LaunchPad - October 2011 - 37
LaunchPad - October 2011 - 38
LaunchPad - October 2011 - 39
LaunchPad - October 2011 - 40
LaunchPad - October 2011 - 41
LaunchPad - October 2011 - Runway Report
LaunchPad - October 2011 - 43
LaunchPad - October 2011 - 44
LaunchPad - October 2011 - 45
LaunchPad - October 2011 - Star Struck
LaunchPad - October 2011 - 47
LaunchPad - October 2011 - First Look
LaunchPad - October 2011 - 49
LaunchPad - October 2011 - 50
LaunchPad - October 2011 - 51
LaunchPad - October 2011 - 52
LaunchPad - October 2011 - 53
LaunchPad - October 2011 - 54
LaunchPad - October 2011 - 55
LaunchPad - October 2011 - Inside Story
LaunchPad - October 2011 - 57
LaunchPad - October 2011 - 58
LaunchPad - October 2011 - 59
LaunchPad - October 2011 - Brand New
LaunchPad - October 2011 - 61
LaunchPad - October 2011 - Green Piece
LaunchPad - October 2011 - 63
LaunchPad - October 2011 - Color Lab
LaunchPad - October 2011 - 65
LaunchPad - October 2011 - 66
LaunchPad - October 2011 - 67
LaunchPad - October 2011 - Tool Talk
LaunchPad - October 2011 - 69
LaunchPad - October 2011 - VIP
LaunchPad - October 2011 - 71
LaunchPad - October 2011 - 72
LaunchPad - October 2011 - 73
LaunchPad - October 2011 - 74
LaunchPad - October 2011 - 75
LaunchPad - October 2011 - Salon of the Month
LaunchPad - October 2011 - 77
LaunchPad - October 2011 - Milestones
LaunchPad - October 2011 - 79
LaunchPad - October 2011 - Free Launch
LaunchPad - October 2011 - 83
LaunchPad - October 2011 - First Person
LaunchPad - October 2011 - 85
LaunchPad - October 2011 - Beauty 911
LaunchPad - October 2011 - 87
LaunchPad - October 2011 - Saving Face
LaunchPad - October 2011 - 89
LaunchPad - October 2011 - Quick Tips
LaunchPad - October 2011 - 91
LaunchPad - October 2011 - Only Hue
LaunchPad - October 2011 - 93
LaunchPad - October 2011 - 94
LaunchPad - October 2011 - 95
LaunchPad - October 2011 - Headlines
LaunchPad - October 2011 - 97
LaunchPad - October 2011 - Portfolio
LaunchPad - October 2011 - 99
LaunchPad - October 2011 - 100
LaunchPad - October 2011 - 101
LaunchPad - October 2011 - Clock-Stoppers
LaunchPad - October 2011 - 103
LaunchPad - October 2011 - 104
LaunchPad - October 2011 - 105
LaunchPad - October 2011 - 106
LaunchPad - October 2011 - 107
LaunchPad - October 2011 - Wigging Out
LaunchPad - October 2011 - 109
LaunchPad - October 2011 - 110
LaunchPad - October 2011 - 111
LaunchPad - October 2011 - 112
LaunchPad - October 2011 - 113
LaunchPad - October 2011 - 114
LaunchPad - October 2011 - 115
LaunchPad - October 2011 - 116
LaunchPad - October 2011 - 117
LaunchPad - October 2011 - 118
LaunchPad - October 2011 - 119
LaunchPad - October 2011 - 120
LaunchPad - October 2011 - 121
LaunchPad - October 2011 - 122
LaunchPad - October 2011 - 123
LaunchPad - October 2011 - 124
LaunchPad - October 2011 - 125
LaunchPad - October 2011 - 126
LaunchPad - October 2011 - I.Site
LaunchPad - October 2011 - 128
LaunchPad - October 2011 - Advertiser Index
LaunchPad - October 2011 - Flashback
LaunchPad - October 2011 - Cover3
LaunchPad - October 2011 - Cover4
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