LaunchPad - October 2011 - 72

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Movin’ On Up
From salon manager to president and CEO of KPSS North America, Cory Couts chats about his meteoric rise to the top.
Fifteen years ago, Cory Couts worked
as a salon management educator for KMS California. Now, a mere decade later, Couts is company president and CEO of KPSS North America, the parent company of Goldwell and KMS California. “The CEO of a major company is a salon manager? That doesn’t happen!” Couts grins. Yet, of course, it does—and Couts is living proof. Couts’ journey into the pro-beauty industry began more than two decades ago, when a salon owner friend asked him to help run his studio. “I’m not an artist,” Couts states, “but I’ve always been a strong manager.” Thanks to Couts’ managerial know-how, the salon became a top retailer for KMS California, and the company recruited him for a salon management educator position in 1992. “I’d travel nationally to different salons, teaching business strategies on how to build revenue,” he explains. Eventually, Couts worked his way up to become the VP of global business development. “I’d tell others who wanted to pursue this managerial path in the pro-beauty business to hone their skills and become an expert of their passion and to always show how they can add value to their chosen business,” informs Couts. Later, Couts stepped down from his role at KMS California to pursue a career on the Web. He launched a site, Salon Fixer,

Cory Couts

The CEO of a major company is a salon manager? That doesn’t happen!

KMS California’s latest compaign celebrates style freedom.

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BeautyLaunchpad.com 10.11

Image: courtesy of Goldwell

essentially continuing to do the exact same thing he’d been doing for years—educating salon owners and stylists. But the offer to helm KPSS was one he simply couldn’t refuse. Needless to say, Couts sold Salon Fixer and is now shaping the vision and future for KPSS brands. “Vision-wise, our focus is to grow salons’ business; in turn, our business will grow organically. We want salon owners and stylists to think with us—to let us know what’s cool. We need to learn from each other.” That isn’t to say Couts hasn’t made any mistakes along the way. “My biggest mistakes have always centered on having too narrow a view on life and business,” Couts explains. “I used to only value the company I was associated with and the artists I worked with. However, I’ve learned that every artist—and every company—has something to offer. I still love our artists and products the best, but I have a much wider circle of respect and friends.” Looking ahead, Couts wants to emphasize KMS California’s philosophy of “California as a state of mind rather than a lifestyle,” to expand the brand’s reach and identity. When asked where he hopes to be in the future, Couts smiles. “The exact same place,” he says. “Once the industry is in your blood, your heart always lies with salons.” —Alyson Kerr



LaunchPad - October 2011

Table of Contents for the Digital Edition of LaunchPad - October 2011

LaunchPad - October 2011
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Green Piece
Color Lab
Tool Talk
VIP
Salon of the Month
Milestones
Free Launch
First Person
Beauty 911
Saving Face
Quick Tips
Only Hue
Headlines
Portfolio
Clock-Stoppers
Wigging Out
I.Site
Advertiser Index
Flashback
LaunchPad - October 2011 - Intro
LaunchPad - October 2011 - LaunchPad - October 2011
LaunchPad - October 2011 - Cover2
LaunchPad - October 2011 - 1
LaunchPad - October 2011 - 2
LaunchPad - October 2011 - 3
LaunchPad - October 2011 - 4
LaunchPad - October 2011 - 5
LaunchPad - October 2011 - 6
LaunchPad - October 2011 - 7
LaunchPad - October 2011 - 8
LaunchPad - October 2011 - 9
LaunchPad - October 2011 - 10
LaunchPad - October 2011 - 11
LaunchPad - October 2011 - 12
LaunchPad - October 2011 - 13
LaunchPad - October 2011 - 14
LaunchPad - October 2011 - 15
LaunchPad - October 2011 - 16
LaunchPad - October 2011 - 17
LaunchPad - October 2011 - 18
LaunchPad - October 2011 - 19
LaunchPad - October 2011 - Contents
LaunchPad - October 2011 - 21
LaunchPad - October 2011 - 22
LaunchPad - October 2011 - 23
LaunchPad - October 2011 - 24
LaunchPad - October 2011 - 25
LaunchPad - October 2011 - Editor’s Notebook
LaunchPad - October 2011 - 27
LaunchPad - October 2011 - 28
LaunchPad - October 2011 - 29
LaunchPad - October 2011 - In Touch
LaunchPad - October 2011 - 31
LaunchPad - October 2011 - 32
LaunchPad - October 2011 - 33
LaunchPad - October 2011 - 34
LaunchPad - October 2011 - 35
LaunchPad - October 2011 - 36
LaunchPad - October 2011 - 37
LaunchPad - October 2011 - 38
LaunchPad - October 2011 - 39
LaunchPad - October 2011 - 40
LaunchPad - October 2011 - 41
LaunchPad - October 2011 - Runway Report
LaunchPad - October 2011 - 43
LaunchPad - October 2011 - 44
LaunchPad - October 2011 - 45
LaunchPad - October 2011 - Star Struck
LaunchPad - October 2011 - 47
LaunchPad - October 2011 - First Look
LaunchPad - October 2011 - 49
LaunchPad - October 2011 - 50
LaunchPad - October 2011 - 51
LaunchPad - October 2011 - 52
LaunchPad - October 2011 - 53
LaunchPad - October 2011 - 54
LaunchPad - October 2011 - 55
LaunchPad - October 2011 - Inside Story
LaunchPad - October 2011 - 57
LaunchPad - October 2011 - 58
LaunchPad - October 2011 - 59
LaunchPad - October 2011 - Brand New
LaunchPad - October 2011 - 61
LaunchPad - October 2011 - Green Piece
LaunchPad - October 2011 - 63
LaunchPad - October 2011 - Color Lab
LaunchPad - October 2011 - 65
LaunchPad - October 2011 - 66
LaunchPad - October 2011 - 67
LaunchPad - October 2011 - Tool Talk
LaunchPad - October 2011 - 69
LaunchPad - October 2011 - VIP
LaunchPad - October 2011 - 71
LaunchPad - October 2011 - 72
LaunchPad - October 2011 - 73
LaunchPad - October 2011 - 74
LaunchPad - October 2011 - 75
LaunchPad - October 2011 - Salon of the Month
LaunchPad - October 2011 - 77
LaunchPad - October 2011 - Milestones
LaunchPad - October 2011 - 79
LaunchPad - October 2011 - Free Launch
LaunchPad - October 2011 - 83
LaunchPad - October 2011 - First Person
LaunchPad - October 2011 - 85
LaunchPad - October 2011 - Beauty 911
LaunchPad - October 2011 - 87
LaunchPad - October 2011 - Saving Face
LaunchPad - October 2011 - 89
LaunchPad - October 2011 - Quick Tips
LaunchPad - October 2011 - 91
LaunchPad - October 2011 - Only Hue
LaunchPad - October 2011 - 93
LaunchPad - October 2011 - 94
LaunchPad - October 2011 - 95
LaunchPad - October 2011 - Headlines
LaunchPad - October 2011 - 97
LaunchPad - October 2011 - Portfolio
LaunchPad - October 2011 - 99
LaunchPad - October 2011 - 100
LaunchPad - October 2011 - 101
LaunchPad - October 2011 - Clock-Stoppers
LaunchPad - October 2011 - 103
LaunchPad - October 2011 - 104
LaunchPad - October 2011 - 105
LaunchPad - October 2011 - 106
LaunchPad - October 2011 - 107
LaunchPad - October 2011 - Wigging Out
LaunchPad - October 2011 - 109
LaunchPad - October 2011 - 110
LaunchPad - October 2011 - 111
LaunchPad - October 2011 - 112
LaunchPad - October 2011 - 113
LaunchPad - October 2011 - 114
LaunchPad - October 2011 - 115
LaunchPad - October 2011 - 116
LaunchPad - October 2011 - 117
LaunchPad - October 2011 - 118
LaunchPad - October 2011 - 119
LaunchPad - October 2011 - 120
LaunchPad - October 2011 - 121
LaunchPad - October 2011 - 122
LaunchPad - October 2011 - 123
LaunchPad - October 2011 - 124
LaunchPad - October 2011 - 125
LaunchPad - October 2011 - 126
LaunchPad - October 2011 - I.Site
LaunchPad - October 2011 - 128
LaunchPad - October 2011 - Advertiser Index
LaunchPad - October 2011 - Flashback
LaunchPad - October 2011 - Cover3
LaunchPad - October 2011 - Cover4
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