LaunchPad - October 2011 - 74

MY

WAY

He’s a Rebel
Performance art is more
Patented Handle

From guitar guru to haircare honcho, Pravana Naturceuticals president Steve Goddard revels in an alternative approach.
than a concept for Steve Goddard—it’s a way of life. Whether leading a five-piece rock band (“my greatest management lesson,” he confides) or striking out on his own to prove himself as a haircolor company leader in a crowded marketplace, Goddard thrives on taking chances. “But my biggest challenge was to launch Pravana Naturceuticals (pravana.com) as a complete line inclusive of not only haircare, hair styling and color support products, but also a complete range of permanent and demi-permanent colors, all launched at once. This had never been done before.” he recalls. “Everyone thought I was crazy.” Luckily, Goddard had the chops to succeed: After beauty school graduation (initially a move intended to help pay his way through college as a theater arts and music major), he ascended the haircare ranks, first working at Redken’s product evaluation center where he tested up to 20 haircolors daily and learned “more about color and hair/product chemistry than most stylists learn in a lifetime.” He continued as a Redken platform artist (thanks to a searing musical performance which tipped off higher-ups that he could work a crowd) and eventually moved to the marketing department, helping to create now-iconic brands like Redken 5th Avenue. “I found a love for developing new products,” he remembers. “It became necessary for me to walk away from a lucrative job to pursue a more personally rewarding one.” That “job” became his start-up, Pravana Naturceuticals—and he’s rolled with the everchanging haircare industry ever since, now routinely incorporating new technology (think QR codes, webinars and smartphone apps) into his business to reach stylists. Another current focus, he admits, is to “give back to our global community” through Pravana Cares, a series of philanthropic efforts. Still an avid guitar player (and surfer), Goddard tackles his numerous commitments with a Zen-like approach—and reveres the people and road-less-traveled choices that have helped get him where he is today. “I feel blessed. I’m at the happiest and most fulfilling point of my life,” he muses. “I just want to keep doing what I’m doing for as long as I can.” —Tracy Morin

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Above: Pravana Naturceuticals president Steve Goddard is also an accomplished musician. Below: Goddard oversees the Pravana team on a photo shoot.

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Images: courtesy of Pravana Naturceuticals

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LaunchPad - October 2011

Table of Contents for the Digital Edition of LaunchPad - October 2011

LaunchPad - October 2011
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Green Piece
Color Lab
Tool Talk
VIP
Salon of the Month
Milestones
Free Launch
First Person
Beauty 911
Saving Face
Quick Tips
Only Hue
Headlines
Portfolio
Clock-Stoppers
Wigging Out
I.Site
Advertiser Index
Flashback
LaunchPad - October 2011 - Intro
LaunchPad - October 2011 - LaunchPad - October 2011
LaunchPad - October 2011 - Cover2
LaunchPad - October 2011 - 1
LaunchPad - October 2011 - 2
LaunchPad - October 2011 - 3
LaunchPad - October 2011 - 4
LaunchPad - October 2011 - 5
LaunchPad - October 2011 - 6
LaunchPad - October 2011 - 7
LaunchPad - October 2011 - 8
LaunchPad - October 2011 - 9
LaunchPad - October 2011 - 10
LaunchPad - October 2011 - 11
LaunchPad - October 2011 - 12
LaunchPad - October 2011 - 13
LaunchPad - October 2011 - 14
LaunchPad - October 2011 - 15
LaunchPad - October 2011 - 16
LaunchPad - October 2011 - 17
LaunchPad - October 2011 - 18
LaunchPad - October 2011 - 19
LaunchPad - October 2011 - Contents
LaunchPad - October 2011 - 21
LaunchPad - October 2011 - 22
LaunchPad - October 2011 - 23
LaunchPad - October 2011 - 24
LaunchPad - October 2011 - 25
LaunchPad - October 2011 - Editor’s Notebook
LaunchPad - October 2011 - 27
LaunchPad - October 2011 - 28
LaunchPad - October 2011 - 29
LaunchPad - October 2011 - In Touch
LaunchPad - October 2011 - 31
LaunchPad - October 2011 - 32
LaunchPad - October 2011 - 33
LaunchPad - October 2011 - 34
LaunchPad - October 2011 - 35
LaunchPad - October 2011 - 36
LaunchPad - October 2011 - 37
LaunchPad - October 2011 - 38
LaunchPad - October 2011 - 39
LaunchPad - October 2011 - 40
LaunchPad - October 2011 - 41
LaunchPad - October 2011 - Runway Report
LaunchPad - October 2011 - 43
LaunchPad - October 2011 - 44
LaunchPad - October 2011 - 45
LaunchPad - October 2011 - Star Struck
LaunchPad - October 2011 - 47
LaunchPad - October 2011 - First Look
LaunchPad - October 2011 - 49
LaunchPad - October 2011 - 50
LaunchPad - October 2011 - 51
LaunchPad - October 2011 - 52
LaunchPad - October 2011 - 53
LaunchPad - October 2011 - 54
LaunchPad - October 2011 - 55
LaunchPad - October 2011 - Inside Story
LaunchPad - October 2011 - 57
LaunchPad - October 2011 - 58
LaunchPad - October 2011 - 59
LaunchPad - October 2011 - Brand New
LaunchPad - October 2011 - 61
LaunchPad - October 2011 - Green Piece
LaunchPad - October 2011 - 63
LaunchPad - October 2011 - Color Lab
LaunchPad - October 2011 - 65
LaunchPad - October 2011 - 66
LaunchPad - October 2011 - 67
LaunchPad - October 2011 - Tool Talk
LaunchPad - October 2011 - 69
LaunchPad - October 2011 - VIP
LaunchPad - October 2011 - 71
LaunchPad - October 2011 - 72
LaunchPad - October 2011 - 73
LaunchPad - October 2011 - 74
LaunchPad - October 2011 - 75
LaunchPad - October 2011 - Salon of the Month
LaunchPad - October 2011 - 77
LaunchPad - October 2011 - Milestones
LaunchPad - October 2011 - 79
LaunchPad - October 2011 - Free Launch
LaunchPad - October 2011 - 83
LaunchPad - October 2011 - First Person
LaunchPad - October 2011 - 85
LaunchPad - October 2011 - Beauty 911
LaunchPad - October 2011 - 87
LaunchPad - October 2011 - Saving Face
LaunchPad - October 2011 - 89
LaunchPad - October 2011 - Quick Tips
LaunchPad - October 2011 - 91
LaunchPad - October 2011 - Only Hue
LaunchPad - October 2011 - 93
LaunchPad - October 2011 - 94
LaunchPad - October 2011 - 95
LaunchPad - October 2011 - Headlines
LaunchPad - October 2011 - 97
LaunchPad - October 2011 - Portfolio
LaunchPad - October 2011 - 99
LaunchPad - October 2011 - 100
LaunchPad - October 2011 - 101
LaunchPad - October 2011 - Clock-Stoppers
LaunchPad - October 2011 - 103
LaunchPad - October 2011 - 104
LaunchPad - October 2011 - 105
LaunchPad - October 2011 - 106
LaunchPad - October 2011 - 107
LaunchPad - October 2011 - Wigging Out
LaunchPad - October 2011 - 109
LaunchPad - October 2011 - 110
LaunchPad - October 2011 - 111
LaunchPad - October 2011 - 112
LaunchPad - October 2011 - 113
LaunchPad - October 2011 - 114
LaunchPad - October 2011 - 115
LaunchPad - October 2011 - 116
LaunchPad - October 2011 - 117
LaunchPad - October 2011 - 118
LaunchPad - October 2011 - 119
LaunchPad - October 2011 - 120
LaunchPad - October 2011 - 121
LaunchPad - October 2011 - 122
LaunchPad - October 2011 - 123
LaunchPad - October 2011 - 124
LaunchPad - October 2011 - 125
LaunchPad - October 2011 - 126
LaunchPad - October 2011 - I.Site
LaunchPad - October 2011 - 128
LaunchPad - October 2011 - Advertiser Index
LaunchPad - October 2011 - Flashback
LaunchPad - October 2011 - Cover3
LaunchPad - October 2011 - Cover4
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