LaunchPad - December 2011 - (Page 54)

SALON OF THE MONTH Aloha, Gorgeous! Ryanjacobie Salon taps new talent with a tried-and-true brand alliance. Ryanjacobie Salon 918 Smith St. Honolulu, HI 96817 808.543.5900 Even in an intimate setting, Ryanjacobie Salon incorporates (clockwise from left) retail space, comfortable styling stations, and a storage area. When Ryan Jacob L. Camacho graduated from Paul Mitchell The School in Honolulu, he scored a position with its director but noticed that his fellow graduates didn’t know where to go next. Taking the reins on an opportunity to assist these future pros, he opened the boutique Ryanjacobie Salon, a 618-square-foot Paul Mitchell Focus Salon in downtown Honolulu. “After they’d made such a big investment in schooling, I wanted to open a place where Paul Mitchell graduates could go to build their clientele and receive ongoing education,” Camacho explains. “And because we’ve been trained the same way, we speak the same language.” Salon equipment: custom-built 54 12.11 Images: courtesy of Ryanjacobie Salon The studio, designed on a dime and opened in May 2010, now boasts 10 employees, including Camacho, and offers ongoing instruction in art, business, culture and new techniques. The team also regularly works with local designers and magazines to hone editorial experience, and its members have crafted ’dos on the sets of America’s Next Top Model and Project Runway. Meanwhile, in the salon itself, clients invariably appreciate the intimate atmosphere, whether they’re regulars or vacationers. “Our local guests love that coming here is like going to a best friend’s house,” enthuses Camacho. “Our out-of-towners love that they know exactly what they’re going to get because we’re a Paul Mitchell salon; they often arrive with notes from their at-home stylists on color formulation or even technique!” Like its staff of industry newcomers, the salon itself is a work in progress—and one that Camacho hopes to grow, perhaps opening additional locations in the capital or on other islands. Amid a thriving social media presence (Camacho calls Yelp one of his business’s biggest supporters), the salon forges a personal connection with clients, sending thank-you cards and placing phone calls after each appointment. “We educate our clients on how to re-create the results we get in the salon, and afterward we follow up to see how their cut or color is working out,” Camacho explains. “We want to make sure that every guest is not viewed as a dollar sign but as someone who’ll hang out with us again!” —Tracy Morin Haircolor: Paul Mitchell Hair care: Paul Mitchell Best-selling product: Awapuhi Wild Ginger Styling Treatment Oil

Table of Contents for the Digital Edition of LaunchPad - December 2011

LaunchPad - December 2011
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Tool Talk
Salon of the Month
Beauty 911
Saving Face
Quick Tips
Free Launch
Only Hue
Readers Choice Awards
Rising Stars
Advertiser Index

LaunchPad - December 2011