LaunchPad - December 2011 - (Page 88)

A by Jillian Gordon is Born THESE UP-AND-COMING PRODUCTS HAVE TRUE STAR POTENTIAL. Who IT FACTOR Star Power It Factor Quick Blowdry Shampoos and Conditioners reduce drying time up to 50% thanks to a unique VaporBoost System, which works to speed up the natural process of evaporation by reducing the bond between water and the hair shaft. (itfactorbeauty.com) Who KMS CALIFORNIA Star Power Focusing on freedom of style and boasting hot new packaging, KMS California embarked on a major brand re-launch in 2011. New additions include the thermal heat-activated FreeShape line along with deepconditioning MoistRepair. (kmscalifornia.com) Who MATRIX TOTAL RESULTS Star Power Supporting both the stylist with reparative in-salon services and clients with five ranges of hair type-targeted retail products (Moisture, Color Care, Sleek, Amplify and Curl), Matrix Total Results more than delivers on its promise of total hair care. (matrix.com) Who JOICO K-PAK REVITALUXE BIO ADVANCED RESTORATIVE TREATMENT Star Power Joico’s new wonder product repairs years of damage and transforms manes from dull to luminous thanks to exclusive Keratin Peptide Complex, which mimics the natural hair repair mechanism that exists within the cortex. (joico.com) 88 BeautyLaunchpad.com 12.11 Still life: Armando Sanchez Who SCHWARZKOPF PROFESSIONAL ESSENSITY Star Power The eco-chic permanent haircolor line not only offers a bevy of nature-inspired hues but is free of ammonia, silicone, paraffin, paraben, formaldehyde, alcohol and fragrance. (schwarzkopfusa.com) Who OLIGO PROFESSIONNEL ALCOVE Star Power Using special UV Defense Microcapsule Technology with UV ray- combating benzophenone-3, Oligo Professionnel’s Alcove line not only defends against the elements but imparts essential nourishment and hydration. (oligoprofessionnel.com) http://www.itfactorbeauty.com http://www.matrix.com http://www.kmscalifornia.com http://www.joico.com http://www.schwarzkopfusa.com http://www.oligoprofessionnel.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of LaunchPad - December 2011

LaunchPad - December 2011
Contents
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Tool Talk
VIP
Salon of the Month
Milestones
Beauty 911
Saving Face
Quick Tips
Free Launch
Only Hue
Headlines
Portolio
Readers Choice Awards
Rising Stars
I.Site
Advertiser Index
Flashback

LaunchPad - December 2011

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