LaunchPad - June 2012 - (Page 74)

SALON OF THE MONTH Antithesis The Josh Wood Atelier is less of a salon and more of a shrine to hair. you also won’t find rows of washbasins, a funhouse of mirrors, or even a reception desk. Instead, upon opening the front door (which you unlocked with your own key, if you’re a regular), you’re greeted with a room full of sleek 1950s furniture, framed works of art and, the pièce de resistance, a wall of living plants. “A living wall was always part of our concept for the Atelier, as we want to keep the air as oxygenated as possible,” Wood relates with a smile. “Plus, it looks great and is a real talking point.” Wellness is important at the Atelier. Wood shares, “We have an in-house chef who regularly comes up with special dishes or smoothies depending on our clients’ needs to detox, refresh or rejuvenate.” But the ethos of the salon lies in ensuring that clients can finally get close to the trends they see on the catwalk and in magazines. “For me, the Atelier is about blending salon and session hairstylists together for the first time. Traditionally, the two are clearly divided, but there are shared skills that can really benefit clients,” Wood states, explaining that the team looks at each client as if she were a model on a photo shoot, which encourages them to continually think creatively. Of course Wood himself is a color genius, but clients can also choose from George Northwood (stylist to Alexa Chung and Rosie Huntington-Whitley), James Pryce (personal stylist for Kate Middleton), and on occasion fellow Wella Professionals global creative director Eugene Souleiman. Plus, there are several junior staff members who have been personally trained by Wood. “We want to work with the best talent in the industry and help nurture them to fulfill their dreams,” Wood explains. As for the future, Wood reveals he’s about to launch the Atelier Agency. “This will allow us to manage our artists from both a salon and session perspective,” he states. And the possibility of the anti-salon concept hopping across the pond is in the works. Says Wood: “I would love to develop the Atelier philosophy to other destinations throughout the world.” —Amy Dodds The Josh Wood Atelier The first clue that the Josh Wood Atelier is not your conventional salon is its all-black exterior sans shop front—that is, there’s no sign to indicate what it is, literally. Located in a residential mews house (a British term for a row of houses that have been converted from stables) in London’s affluent and fashionable Notting Hill, the “anti-salon” is the brainchild of super-colorist Josh Wood, who opened the hair haven late last year. The Wella Professionals global creative director wanted to create a completely unique space, so along with no neon sign blazing outside, Josh Wood Atelier 6 Lansdowne Mews London W11 3AN 44.0203.393.0977 joshwoodcolour.com The wall of living plants 74 BeautyLaunchpad.com 6.12 Images: courtesy of Josh Wood Atelier http://www.joshwoodcolour.com http://www.BeautyLaunchpad.com

Table of Contents for the Digital Edition of LaunchPad - June 2012

LaunchPad - June 2012
Editor’s Notebook
In Touch
Runway Report
Star Struck
First Look
Inside Story
Brand New
Color Lab
Male Order
Tool Talk
VIP
My Way
20 Questions
Salon of the Month
Head of the Class
Milestones
Free Launch
First Person
Beauty 911
Only Hue
Headlines
Portfolio
British Invasion!
Full Circle
That Summer Feeling
Hot Child in the City
Quick Tips
Look of the Month
Advertiser Index

LaunchPad - June 2012

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