Beauty LaunchPad - March 2013 - (Page 106)

Conversations/Head of the Class 2 ABOVE: ➊ White marble floors and modern decor make for a dramatic styling area at the Keune International Academy in Atlanta. ➋ The Keune International Academy opened its doors in June 2011—and its classes have been selling out ever since. ➌ A stage area offers students the opportunity to watch live demos. Under the Influence Keune Haircosmetics National Education Manager Christian Faircloth makes a stylist-centered attitude a critical component of the company’s educational esthetic. —Tracy Morin P erhaps Christian Faircloth enjoys influencing and directing stylist education because of his own career-shaping outside influences. When he was a self-professed jock teenager, his boyhood stylist talked up the trade; during his military service, a stylist friend apprenticed him (after Faircloth had fashioned many a mullet for college friends). Then, after logging 15 years with Redken both as an artist and in the corporate division, an ally introduced him to Keune Haircosmetics (keune.com), an under-the-radar Netherlands-based brand in business since 1922. Drawn to the company’s potential for U.S. growth, Faircloth now serves as national education manager, applying many tenets of instruction he helped develop at Redken. “We ask, ‘What do stylists want?’ ‘How do we save the stylists time and make them more money?’” Faircloth relates. “In other words, what’s in it for them?” Much like Keune’s products, each facet of education is developed to function as a complete system. Classes cover color correction, color formulation, design and finishing, and inspire in-depth understanding—such as how a product or color works, or what hair’s composed of—so stylists can flex their creative-experimentation muscles while creating end results that ensure contented clients. “There’s always an artistic aspect, anchored by fundamentals,” Faircloth explains. “We want to make stylists the superstars.” Boasting a working salon alongside education on design, trends and technique, the Keune International Academy in Atlanta, unveiled in June 2011, allows stylists and clients alike to be surrounded by the brand. VIP soirees at the salon encourage the two factions to intermix and exchange stylist-enhancing ideas, and the professional-only academy has registered sellouts of every program offered thus far. Meanwhile, traveling events—such as Keune Evolution, a combination of hair show and hands-on classes, kicking off in Orlando, Florida this month—take education to the masses. “Our CEO says Keune is one of the best-kept secrets in the industry,” Faircloth grins. “To be the best-kept secret is great, but a secret isn’t worth having unless you can share it.” 106 | BEAUTY LAUNCHPAD | MARCH 2013 THE CLASSES 1 Trend Infusion 2 Masters of the Craft Learn the latest haircutting, coloring and styling trends and techniques in this two-day hands-on class. Haircolor masters Roy Peters and Dennis Gebhart lead this two-day course in which stylists learn the art of blonding, gray coverage formulation, creating longlasting reds, and color correction. 3 Creative Color FSTR 4 iDesign This two-day hands-on course teaches quick and easy yet versatile high-impact color placement options and formulations to transform clients. This two-day program demonstrates how to achieve complex designs with simple techniques, such as creating layers for volume without sacrificing length. “To be the best-kept secret is great,but a secret isn’t worth having unless you can share it. ” —Christian Faircloth COURTESY OF KEUNE HAIRCOSMETICS 1 3 http://www.keune.com

Table of Contents for the Digital Edition of Beauty LaunchPad - March 2013

Beauty LaunchPad - March 2013
Contents
Log On
Editor’s Notebook
On The Cover
Runway Report
A-List
Hollywood Report
Trendspotting
Makeup
Tools
Hair
Color
Men
Skin
Nails
Solutions
Launches
Profiles
Salon of the Month
Head of the Class
Giving Back
Mood Board
Portfolio
La Vie en Rose
Portfolio
Free Launch
News
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - March 2013

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