Beauty LaunchPad - March 2013 - (Page 108)

Conversations/Giving Back Hop on the Bus Beauty gurus travel to bring cheer to chronically sick patients. —Francesca Moisin M oney goes into funding research for terminally ill diseases, but sometimes we forget that people must actually live with those conditions. Alicia Liotta, Co-Founder of the Beauty Bus Foundation (, has worked to alleviate suffering since her 28-year-old cousin Melissa was diagnosed with a degenerative neuromuscular disorder several years ago. The former beauty editor, who used her industry contacts to set up in-home pampering treatments for her ailing cousin, saw just how much relief those spa sessions brought. After Melissa passed away, Liotta joined forces with Melissa’s sister, Wendy Levine, to spread that same joy to other chronically sick women, men and kids—as well as their caregivers. “It’s important to lessen caretakers’ stress, because 35 percent of them don’t make time for their own needs,” Liotta reveals. In-home visits pamper both patient and primary support-provider with a complimentary haircut or blowout, manicure or pedicure, facial or makeup application. Trained technicians work in pairs—one beauty expert, one buddy—to recreate a social salon atmosphere. “These visits can also be emotionally taxing, so it helps to have a friend,” Liotta explains. In 2009, the Beauty Bus made 15 house calls. “Last year we did 1,200, and now we have a network of 250 volunteers servicing Los Angeles, Ventura and Orange counties!” enthuses Liotta. “We’ve grown fast and hope to evolve into a national organization.” High-profile pros like Shear Genius fan favorite Janine Jarman and The X Factor hairstylist Dean Banowetz have already jumped onboard as volunteers, while companies such as OPI provide product for Bags of Beauty, which are left with families post-visit, and for hospital-hosted Pop-Up Salons that cater to multiple patients. “Salons can get involved by donating supplies, while hair and makeup artists who wish to participate simply need to attend one of our monthly training sessions,” Liotta says. Others offer support at the annual House of Blues fundraiser, which recognizes charitable beauty industry leaders like Redken’s Ann Mincey. “This time we have a new venue for our May 5, 2013 event, where we’ll honor NYX Cosmetics founder Toni Ko and hopefully raise enough to continue spreading serenity to those who need it most,” Liotta vows. It’s important to lessen caretakers’ stress,because 35 percent of them don’t make time for their own needs.” 1 108 | BEAUTY LAUNCHPAD | MARCH 2013 2 4 3 5 COURTESY OF THE BEAUTY BUS FOUNDATION ➊ A client at Gl d l Ad li Glendale Adventist i Medical Center (GAMC) experiences a relaxing pedicure from pro-beauty volunteer Mariel after receiving his cancer treatment. ➋ Client Debbie gets her makeup done by Christina. ➌ Deidra, a volunteer, trims a cancer patient’s hair during a Pop-Up Salon event at GAMC Cancer Services. ➍ Kristen and Jody provide facials to clients receiving treatment for cancer at GAMC during a Pop-Up Salon. ➎ Beauty professional Kristen calms a client receiving treatment at GAMC Cancer Services during a facial appointment.

Table of Contents for the Digital Edition of Beauty LaunchPad - March 2013

Beauty LaunchPad - March 2013
Log On
Editor’s Notebook
On The Cover
Runway Report
Hollywood Report
Salon of the Month
Head of the Class
Giving Back
Mood Board
La Vie en Rose
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - March 2013