Beauty LaunchPad - March 2013 - (Page 84)

Beauty/Preview To tame unruly locks and achieve an effortlessly groomed look, apply lightweight cream to towel-dried hair. TIGI Bed Head for Men MultiTasking Grooming Cream “Ingredients include nourishing mineral oil, frizz-controlling polymers and polyquaternium-4 for lasting hold.” With its Bio-Advanced Peptide Complex, this molding cream affords texture and definition while ensuring pliable hold. Joico Matte Grip Texture Crème Equip male clients with these new coiffing assists. A Few GOOD MEN Use post-shower to massage the scalp as soft, flexible bristles detangle hair and reduce breakage. The Wet Brush “Man” Brush Schwarzkopf Professional OSiS+ Aqua Slide Texture Water Touch Pomade Apply liberally through hair to ensure firm hold, control, volume and shine—layering if more hold is needed— and then air-dry or blow-dry. Surface Men Hard Gel 84 | BEAUTY LAUNCHPAD | MARCH 2013 In are the days of the “metrosexual” Demand Gone as an exception to the rule. According to a recently published brief by global consulting and research firm Kline & Company, the global male grooming market is experiencing a significant resurgence. While Europe remains the largest market for male grooming products, Asia is experiencing the most growth. In countries like Japan and South Korea, male cosmetics are gaining in popularity, whereas in China and India, male grooming is a recent developing trend. So much for snagging their wives’ products or limiting their morning regime to a simple clean-and-shave—men are stepping up to the styling plate at last! MODEL: VITTORIO ZUNINO CELOTTO/GETTY IMAGES; STILL LIFE: ARMANDO SANCHEZ This firm-hold pomade has an unexpectedly light consistency, leaving stickiness behind in favor of a water-oil base infused with shine-promoting water mint. Salvatore Ferra gamo “Brush encourages hair growth via scalp stimulation!”

Table of Contents for the Digital Edition of Beauty LaunchPad - March 2013

Beauty LaunchPad - March 2013
Log On
Editor’s Notebook
On The Cover
Runway Report
Hollywood Report
Salon of the Month
Head of the Class
Giving Back
Mood Board
La Vie en Rose
Free Launch
Quick Tips
Social Network
Advertiser Index
World View

Beauty LaunchPad - March 2013