Beauty LaunchPad - May 2013 - (Page 80)
➊ Wella Professionals’
Hairdressers at Heart website
is displayed at a launch event
in New York City (11.13.2012).
➋ HAH Ambassadors Stephen
Moody, Diane Stevens and
Katey-Bug Browne take the
stage at ABS with Wella
➌ Moody and Sementilli
Hairdressers at Heart
program lends stylists
a leg up.
➊ Browne discusses Wella mentorship programs. ➋ Moody shares career snapshots at a HAH launch event. ➌ Wella Top Artist and
Team I.C.A.N. Mentor Diego Raviglione joins with Team I.C.A.N member Kathryn Hornick.
80 | BEAUTY LAUNCHPAD | MAY 2013
COURTESY OF WELLA PROFESSIONALS
here are four critical points in the career of every hair guru when a bit of outside aid is needed.
Enter Hairdressers at Heart (HAH), a program created in January by Wella Professionals—the salon
division of P&G—that strives to help coif pros succeed by providing quadruple forms of support.
“The ﬁrst crucial juncture occurs when a student initially chooses the hairdressing profession and must
ﬁgure out how to afford beauty school,” says Reuben Carranza, North American CEO of Wella. To assuage
tuition costs and champion continued education, HAH teamed with nonproﬁt group Beauty Changes Lives
to establish the $1.5 million Vidal Sassoon Professional Beauty Education Scholarship Program. Doled out
annually to 20 qualifying novices who embody Sassoon’s legacy of creativity and craftsmanship, the fund
will be distributed in full over the next ﬁve years.
Newly licensed friseurs endeavoring to improve their skill set can beneﬁt from the second plan pillar,
which offers mentorship programs wherein apprentices learn from accomplished mane masters. “Yearround talent competitions like the International TrendVision Awards also supply a venue for the delivery of
creativity, and freshly minted stylists can compete for stardom on a live stage,” Carranza continues.
For working beauticians, Wella seeks to alleviate the stress born of balancing career and family. Via
an alliance with Learning Care Group, the second-largest childcare services provider in North America,
professionals with kids between the ages of two and 12 can apply for special assistance, including
babysitting and age-appropriate tutoring. “More than 1,000 people have visited learningcaregroup.com since
mid-January, and by June we’ll be able to determine how many are taking advantage of this remarkable
curriculum,” reveals Carranza.
Finally, industry vets wishing to make a mark on their communities are also lucky beneﬁciaries of
this four-leaf-clover program. Wella “Supports Your Cause” invites salon owners to compete for grants of
between $1,000 and $10,000. A total of 20 winners use those funds to endorse the charities of their choice.
“We came with no preconceived notions, but instead asked stylists what they needed,” explains Carranza.
“Hairdressers at Heart is the culmination of those wishes.”
Table of Contents for the Digital Edition of Beauty LaunchPad - May 2013
Beauty LaunchPad - May 2013
On The Cover
Salon of the Month
Head of the Class
Save the Date
Easy Does It
Beauty LaunchPad - May 2013