Beauty LaunchPad - August 2013 - (Page 108)

Social Network AT NEWSSTANDS EVERYWHERE! FROM THE NAILOBSESSED MINDS BEHIND NAILPRO COMES NEON NAILS, SUMMER STY LES AND FLIRTY FLORALS 241 NAIL COLORS, DESIGNS AND ART SIZZLING SUMMER META NAILSLLIC GET PEDI RLISH DY EAES PO & YOU CAN AFFO SERVICES YO EED NOW! U RD A MAN WE SHOWI YOU HOW! /AUG UST LAY UNTIL 2013 8/12/13 RITA ORA’S 3-D NA IL ART Social Climber These websites give you the tools you need to expand your social outreach. sync and swim Think of Style Sync ( as your personal social media strategist. The online subscription-based education platform, co-founded by Kelly Ehlers and Todd Laabs, provides you with all the tools you need to best manage your social media sites (think Facebook, Twitter, Pinterest and more). “My mom was a hairstylist—so while I went to school for marketing and PR, the beauty industry has always been important to me,” Ehlers shares. “That’s why I felt the need to create a social media resource site specifically geared toward beauty professionals.” You’ll learn how you can utilize and build your platforms to market yourself and your salon, including video tutorials teaching you the ins and outs of each social media forum. There are also feature marketing campaigns that highlight a new social platform each month, provide daily instructions on what types of posts to create and teach you how to share these updates across your social networks. But wait, there’s more! Handy downloadable marketing resources, such as a photo release form in case you want to upload a photo of your client for an online portfolio, are available as well. “It’s so important that in today’s world, stylists know how to stay connected,” Ehlers says. “We’ve created a website that’s not only geared toward the social media–savvy professional, but also for those who are not quite sure how to master it or haven’t had the resources available to do so.” Check out the site for subscription info, and keep your eyes peeled for constant updates on the latest social platform technologies and accompanying education. Psst: Rumor has it a Vine tutorial is just around the corner! bang-nam style The very first consumer magazine for nail enthusiasts. for your To order a copy area and salon’s seating iness to to add your bus Salon Nail It!’s Online ut Locator, check o na For a professional-minded online portfolio, look no further than Bangstyle (, which allows you to upload, browse and save your coif creations into an online database for potential clients to see. Portals within the site are divided into “Salon” (which enables your studio to create a profile), “Stylist” (which allows you to create an individual compilation) and “User” (for consumers seeking a hairstylist who suits their needs in a location near them). Not only that, but you can browse other artists’ work whenever you’re in need of inspiration. Besides boasting a full website, Bangstyle also offers a downloadable app for über-convenience! NICE TO TWEET YOU Check out a few of our fave tweets this month. @devriesPR: “Confidence is a numbers game. Women need to round up.” #SheSummit @tabathacoffey: “Doing hair always calms and saves me.” @ShareAwakening: “Change your thoughts and you change your world.” —Norman Vincent Peale 108 | BEAUTY LAUNCHPAD | AUGUST 2013

Table of Contents for the Digital Edition of Beauty LaunchPad - August 2013

Beauty LaunchPad - August 2013
Log On
Editor’s Notebook
On The Cover
Salon of the Month
Head of the Class
Giving Back
Runway Report
Mood Board
In Sync
The Thick of It
Free Launch
Social Network
Advertiser Index
World View

Beauty LaunchPad - August 2013