Beauty LaunchPad - August 2013 - (Page 40)

Conversations/Head of the Class 2 3 ABOVE: ➊ Repêchage Founder and CEO Lydia Sarfati addresses a classroom. ➋ Hands-on learning is key. ➌ After three days of instruction, attendees celebrate their newfound skincare know-how. 1 Double the Fun Need to Know Care for skin and hair combine in the educational philosophy of Repêchage CEO Lydia Sarfati. —FRANCESCA MOISIN T he name is French for “second chance,” because Repêchage ( Founder and CEO Lydia Sarfati believes any problematic (dry, aged, acne-prone, sensitive or oily) dermis can be rescued—as long as estheticians don’t stop innovating. “Pros should constantly refresh their skills and keep up with current trends to provide clients the best results,” stresses Sarfati. Thousands of licensed beauticians have already increased their scientific understanding of how extraction, peels, products and manual manipulation affect skin, via the Lydia Sarfati Post Graduate School of Esthetics demonstrations and hands-on workshops held at her 50,000-square-foot manufacturing and training facility in Secaucus, New Jersey. Sarfati personally hosts a monthly master seminar broken into three days of instruction. Day one delves into the molecular structure of antioxidants, peptides and other natural ingredients, exploring how they affect product performance. It’s an area of expertise, as in 1980 she was among the first to blend seaweed into nutrient-rich lotions, elevating algae from mere sushi accessory and setting off a countrywide craze. “On day two we go into massage techniques like effleurage, tapotement and shiatsu, teaching students how to use the art of touch on scalps, faces and hands,” Sarfati explains. The focus of day three is aging: Hyperpigmentation, wrinkles and dehydration are addressed, plus treatment tips are provided. Proficiency thus acquired, Sarfati stresses its implementation within hair salons. “Forty percent of Americans opt for express services of 30 minutes or less,” she reveals. “Clients don’t want to spa-hop, so skin care and hair care must coexist.” Her innovative Facial Bar concept (and signature Belvedere-manufactured Facial Bar Chair) takes the facial out of the closet, allowing for a quick exfoliation or eye treatment at the shampoo bowl. “You don’t need a spa in the back to cash in on skin care,” enthuses the entrepreneur. The Milestones Course Types: Tradeshow education, in-salon training, webinars and academy courses Cost: Fees vary depending on course type; academy classes range from $15 for a one-day webinar to $430 for a three-day master course; all include breakfast, lunch and product How to Register: or 800.248.SKIN 1977 1980 2000 2012 A SPA IS BORN Lydia Sarfati opens the first day spa in NYC. ABOUT FACE The Four-Layer Facial revolutionizes skin care. MOVE ON The company moves to its 50,000-square-foot location in Secaucus, New Jersey. HAIR TODAY Hydra-Amino18—the company’s first haircare line—is introduced. 40 | BEAUTY LAUNCHPAD | AUGUST 2013

Table of Contents for the Digital Edition of Beauty LaunchPad - August 2013

Beauty LaunchPad - August 2013
Log On
Editor’s Notebook
On The Cover
Salon of the Month
Head of the Class
Giving Back
Runway Report
Mood Board
In Sync
The Thick of It
Free Launch
Social Network
Advertiser Index
World View

Beauty LaunchPad - August 2013