Beauty LaunchPad - August 2013 - (Page 42)

Conversations/Giving Back Break the Cycle Cut It Out mobilizes the salon community to help stop the vicious cycle of domestic abuse for at-risk clients. —TRACY MORIN Stylists develop a special bond with their clients, meaning they’re often the first line of defense against abuse. DOMESTIC ABUSE: BY THE NUMBERS One in four women (25 percent) has experienced domestic violence in her lifetime. Women ages 20 to 24 are at the greatest risk of nonfatal intimate partner violence. Women of all races are about equally vulnerable to violence by an intimate partner. Seventy-four percent of Americans know a victim of domestic violence. Salon professionals see clients every four to six weeks and develop relationships—plus,they’re licensed to touch, so they can notice signs of physical violence, such as pulled-out hair, bruises or sensitive areas.” 42 | BEAUTY LAUNCHPAD | AUGUST 2013 © ISTOCKPHOTO.COM W e all know the old (and often true) cliché: Clients tell their stylists what they’d tell no one else. That’s why Cut It Out, a service of the Professional Beauty Association (PBA) started in 2005, provides domestic abuse awareness materials to salons, spas and beauty schools, encouraging them to be partners in disseminating potentially lifesaving information. “Salon professionals see clients every four to six weeks and develop relationships—plus, they’re licensed to touch, so they can notice signs of physical violence, such as pulled-out hair, bruises or sensitive areas,” explains Rachel Molepske, Manager of Leadership Operations and Charitable Programs for the PBA. “Also, stylists are great communicators; clients open up to them.” Salons can get involved with the movement in three ways. First, obtain free materials on domestic abuse at Bilingual posters and business card–size trifold brochures, which describe the signs of abuse and what to do for help, are available and include a tear-off section that provides the National Domestic Violence Hotline number. Display them in high-traffic as well as private places—the front desk, waiting area and restroom. Stylists can also receive free in-salon education from a domestic violence trainer who shares how to detect common warning signs—such as a client who isolates herself from friends and family or talks of a partner with unpredictable mood swings or who threatens abuse—and how to respond and refer clients. Finally, salon pros can “adopt” a local women’s shelter and offer free services, fundraise or donate personal care items. By distributing the awareness materials and receiving proper training, stylists can encourage clients to seek help—and possibly save them from future harm. The numbers of salon clients helped by the program may be impossible to pinpoint, but success stories abound. “One salon owner had ordered our materials for the first time and was cleaning an empty station,” Molepske recounts. “There was a Cut It Out card placed in one of the drawers, and someone had written, ‘I had no idea there was help available for me. Thank you so much.’” http://www.ISTOCKPHOTO.COM

Table of Contents for the Digital Edition of Beauty LaunchPad - August 2013

Beauty LaunchPad - August 2013
Log On
Editor’s Notebook
On The Cover
Salon of the Month
Head of the Class
Giving Back
Runway Report
Mood Board
In Sync
The Thick of It
Free Launch
Social Network
Advertiser Index
World View

Beauty LaunchPad - August 2013