Beauty LaunchPad - August 2013 - (Page 68)

TRENDSETTERS Trendspotting Types of Man Launchpad’s Alyson Osterman-Kerr taps top men’s stylists to determine what look best suits your client’s needs according to lifestyle. L et’s be real: Men and women are completely different when it comes to knowing what they want in a hairstyle. She comes in bearing the latest Amanda Seyfried picture from a tabloid, demanding to look just like her; he comes in and unimaginatively asks for a little off the top. What to do? Just as you’d work with your female guest to decide whether long blonde locks will suit her, our top men’s grooming experts agree to inquire about his lifestyle, and work from there. Eufora International’s Jay Fata, American Crew’s Craig Hanson, Paul Mitchell’s Sam Burns and TIGI’s Mitchel Wilson categorize men into four types—the Family Man, the Man’s Man, the Artistic Man and the Businessman—and share a great look to accompany each. THE FAMILY MAN According to Jay Fata, Educator for Eufora Hero for Men, the Family Man wants a style that is at once comfortable and fashion forward, often opting for a classic, timeless appeal. “Parenthood doesn’t mean you can’t have style,” Fata says. “The more traditional looks often consist of serious detail and major attention to styling.” Product Picks 2 1 3 mily Man: Jay Fata’s Fa orth Chris Hemsw 1 Aware Men’s Grooming System Hair and Scalp Cleanser normalizes his dome while cleaning and plumping up hair. 2 MensDept. Microtech provides natural-looking shine while lending texture and control. 3 Style Sexy Hair Spray Clay bestows malleable movement and definition. 4 Mitch Reformer features firm grip with zero sheen. 5 Joico Flex Control Pliable Paste separates and imparts a matte finish. (club-aware.com, joico.com, mensdept.com, mitchtheman.com, sexyhair.com) 68 | BEAUTY LAUNCHPAD | AUGUST 2013 4 5 MORE TOP: ADRIANNA WILLIAMS/GETTY IMAGES; STILL LIFE: ARMANDO SANCHEZ; CHRIS: DON ARNOLD/WIREIMAGE http://www.club-aware.com http://www.joico.com http://www.mensdept.com http://www.mitchtheman.com http://www.sexyhair.com

Table of Contents for the Digital Edition of Beauty LaunchPad - August 2013

Beauty LaunchPad - August 2013
Contents
Log On
Editor’s Notebook
On The Cover
Profiles
Salon of the Month
Head of the Class
Giving Back
Launches
Hair
Tools
Color
Skin
Nails
Makeup
Solutions
Trendspotting
Runway Report
A-List
Mood Board
Portfolio
In Sync
The Thick of It
News
Free Launch
Social Network
Advertiser Index
World View

Beauty LaunchPad - August 2013

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