Nailpro - August 2016 - 82

The Key to KEYWORDS Major search engines, such as Google, Yahoo and Bing, have "robots" that are constantly "crawling" the internet's millions of pages with the aim of providing the most relevant results. The algorithm used by search engines-and the degree to which your site meets those criteria-is what determines where your site falls in search results. "The more content you use to educate these robots, the better," says Ufland. The main aspect of that algorithm- and the most simple and cost-effective way to improve your SEO-is to increase your keyword usage. For example, let's say your Chicago-area salon specializes in nail art. The keywords "Chicago" and "nail art" should be sprinkled (together and separately) throughout your salon's website-not just briefly mentioned in the service menu or buried in the footer. Without overdoing it, make sure to frequently mention key phrases that touch on the best aspects of your business. Whether it's nail art, pedicures or gel polish, hone in on the treatments and qualities of your salon that make it unique and draw customers to your services. Curious about how many people type "nail salons in Dallas" versus "Dallas nail salon" into Google? Check out the company's free AdWords portal (adwords. google.com) that lets users search for keywords, dig through search trends and plan keyword strategies. Kwfinder.com, wordstream.com and keywordtool.io are just a few of the countless other keyword tools to try. Search engines give priority to mobilefriendly sites, plus they highly value the content in a webpage's headline and the site's meta description, which should ideally be no more than 160 characters. Fitting chosen keywords into your headline, navigation bar, the text at the top of your site and in your meta description is critical to being ranked more prominently by search engines. Establish Your EXPERTISE Another simple way to improve your site's SEO is by blogging. "If you only take on one online strategy to help your SEO, I'd recommend blogging on a regular basis," says Hornak. "This will help build your online authority in your industry and create more ranking opportunities." For starters, more blog posts mean more opportunities to use those keywords. But remember: It's not about forcing as many keywords as possible into a blog post or webpage. In fact, Google actually penalizes websites for obvious "keyword cramming." Instead, use keywords in a smart way to answer questions and provide valuable information. (Bonus: This is a surefire way to retain visitors to your blog.) Of course, you may not have several hours each week to devote to running and updating a website. Explore the possibility of bringing in a freelancer, such as a blogger-for-hire; this can be an affordable "We stand out in the crowd" Omega Labs Polishes and Stripers www.mrpumice.com www.omegalabsusa.com Available at Nail and Beauty Supply Stores Nationwide Robanda International, Inc. Ɣ P: (619) 276.7660 Ɣ P: (800) 783.9969 E: sales@robanda.com Ɣ San Diego, CA Ɣ www.robanda.com 82 NAILPRO AUGUST 2016 Ɣ F: (619) 276.7661 www.tropicalshine.com http://adwords.google.com http://adwords.google.com http://www.Kwfinder.com http://www.wordstream.com http://www.keywordtool.io http://www.mrpumice.com http://www.tropicalshine.com http://www.omegalabsusa.com http://www.robanda.com

Table of Contents for the Digital Edition of Nailpro - August 2016

Contents
Nailpro - August 2016 - Intro
Nailpro - August 2016 - Cover1
Nailpro - August 2016 - IBD_L
Nailpro - August 2016 - IBD
Nailpro - August 2016 - Cover2
Nailpro - August 2016 - 1
Nailpro - August 2016 - 2
Nailpro - August 2016 - 3
Nailpro - August 2016 - 4
Nailpro - August 2016 - 5
Nailpro - August 2016 - 6
Nailpro - August 2016 - 7
Nailpro - August 2016 - 8
Nailpro - August 2016 - 9
Nailpro - August 2016 - 10
Nailpro - August 2016 - 11
Nailpro - August 2016 - 12
Nailpro - August 2016 - 13
Nailpro - August 2016 - 14
Nailpro - August 2016 - 15
Nailpro - August 2016 - 16
Nailpro - August 2016 - 17
Nailpro - August 2016 - 18
Nailpro - August 2016 - 19
Nailpro - August 2016 - 20
Nailpro - August 2016 - 21
Nailpro - August 2016 - 22
Nailpro - August 2016 - 23
Nailpro - August 2016 - Contents
Nailpro - August 2016 - 25
Nailpro - August 2016 - 26
Nailpro - August 2016 - 27
Nailpro - August 2016 - 28
Nailpro - August 2016 - 29
Nailpro - August 2016 - 30
Nailpro - August 2016 - 31
Nailpro - August 2016 - 32
Nailpro - August 2016 - 33
Nailpro - August 2016 - 34
Nailpro - August 2016 - 35
Nailpro - August 2016 - 36
Nailpro - August 2016 - 37
Nailpro - August 2016 - 38
Nailpro - August 2016 - 39
Nailpro - August 2016 - 40
Nailpro - August 2016 - 41
Nailpro - August 2016 - 42
Nailpro - August 2016 - 43
Nailpro - August 2016 - 44
Nailpro - August 2016 - 45
Nailpro - August 2016 - 46
Nailpro - August 2016 - 47
Nailpro - August 2016 - 48
Nailpro - August 2016 - 49
Nailpro - August 2016 - 50
Nailpro - August 2016 - 51
Nailpro - August 2016 - 52
Nailpro - August 2016 - 53
Nailpro - August 2016 - 54
Nailpro - August 2016 - 55
Nailpro - August 2016 - 56
Nailpro - August 2016 - 57
Nailpro - August 2016 - 58
Nailpro - August 2016 - 59
Nailpro - August 2016 - 60
Nailpro - August 2016 - 61
Nailpro - August 2016 - 62
Nailpro - August 2016 - 63
Nailpro - August 2016 - 64
Nailpro - August 2016 - 65
Nailpro - August 2016 - 66
Nailpro - August 2016 - 67
Nailpro - August 2016 - 68
Nailpro - August 2016 - 69
Nailpro - August 2016 - 70
Nailpro - August 2016 - 71
Nailpro - August 2016 - 72
Nailpro - August 2016 - 73
Nailpro - August 2016 - 74
Nailpro - August 2016 - 75
Nailpro - August 2016 - 76
Nailpro - August 2016 - 77
Nailpro - August 2016 - 78
Nailpro - August 2016 - 79
Nailpro - August 2016 - 80
Nailpro - August 2016 - 81
Nailpro - August 2016 - 82
Nailpro - August 2016 - 83
Nailpro - August 2016 - 84
Nailpro - August 2016 - 85
Nailpro - August 2016 - 86
Nailpro - August 2016 - 87
Nailpro - August 2016 - 88
Nailpro - August 2016 - 89
Nailpro - August 2016 - 90
Nailpro - August 2016 - 91
Nailpro - August 2016 - 92
Nailpro - August 2016 - 93
Nailpro - August 2016 - 94
Nailpro - August 2016 - 95
Nailpro - August 2016 - 96
Nailpro - August 2016 - 97
Nailpro - August 2016 - 98
Nailpro - August 2016 - 99
Nailpro - August 2016 - 100
Nailpro - August 2016 - 101
Nailpro - August 2016 - 102
Nailpro - August 2016 - 103
Nailpro - August 2016 - 104
Nailpro - August 2016 - 105
Nailpro - August 2016 - 106
Nailpro - August 2016 - 107
Nailpro - August 2016 - 108
Nailpro - August 2016 - 109
Nailpro - August 2016 - 110
Nailpro - August 2016 - 111
Nailpro - August 2016 - 112
Nailpro - August 2016 - 113
Nailpro - August 2016 - 114
Nailpro - August 2016 - 115
Nailpro - August 2016 - 116
Nailpro - August 2016 - 117
Nailpro - August 2016 - 118
Nailpro - August 2016 - 119
Nailpro - August 2016 - 120
Nailpro - August 2016 - 121
Nailpro - August 2016 - 122
Nailpro - August 2016 - 123
Nailpro - August 2016 - 124
Nailpro - August 2016 - 125
Nailpro - August 2016 - 126
Nailpro - August 2016 - 127
Nailpro - August 2016 - 128
Nailpro - August 2016 - 129
Nailpro - August 2016 - 130
Nailpro - August 2016 - 131
Nailpro - August 2016 - 132
Nailpro - August 2016 - 133
Nailpro - August 2016 - 134
Nailpro - August 2016 - 135
Nailpro - August 2016 - 136
Nailpro - August 2016 - 137
Nailpro - August 2016 - 138
Nailpro - August 2016 - 139
Nailpro - August 2016 - 140
Nailpro - August 2016 - 141
Nailpro - August 2016 - 142
Nailpro - August 2016 - 143
Nailpro - August 2016 - 144
Nailpro - August 2016 - 145
Nailpro - August 2016 - 146
Nailpro - August 2016 - 147
Nailpro - August 2016 - 148
Nailpro - August 2016 - 149
Nailpro - August 2016 - 150
Nailpro - August 2016 - 151
Nailpro - August 2016 - 152
Nailpro - August 2016 - 153
Nailpro - August 2016 - 154
Nailpro - August 2016 - 155
Nailpro - August 2016 - 156
Nailpro - August 2016 - 157
Nailpro - August 2016 - 158
Nailpro - August 2016 - 159
Nailpro - August 2016 - 160
Nailpro - August 2016 - Cover3
Nailpro - August 2016 - Cover4
Nailpro - August 2016 - N1
Nailpro - August 2016 - N2
Nailpro - August 2016 - N3
Nailpro - August 2016 - N4
Nailpro - August 2016 - OPI1
Nailpro - August 2016 - OPI2
Nailpro - August 2016 - OPI3
Nailpro - August 2016 - OPI4
Nailpro - August 2016 - OPI5
Nailpro - August 2016 - OPI6
Nailpro - August 2016 - OPI7
Nailpro - August 2016 - OPI10
Nailpro - August 2016 - OPI11
Nailpro - August 2016 - OPI13
Nailpro - August 2016 - OPI14
Nailpro - August 2016 - OPI15
Nailpro - August 2016 - OPI16
Nailpro - August 2016 - OPI18
Nailpro - August 2016 - OPI19
Nailpro - August 2016 - OPI20
Nailpro - August 2016 - OPI21
Nailpro - August 2016 - OPI22
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