Nailpro - June 2017 - 74

Orly's latest launch
in the gel category.

The family that plays together,
stays together: Shanee (on drums),
Ran (at the piano) and Tal (singing).

NP: It seems like you
work well together. Have
you always gotten along
as siblings?

RP: We are very close knit.
TP: And we have all been
collaborating for years.
SP: Yes, we have all been
in bands together at different
times. Tal and I were in a band
together, and Ran and Tal
played together.
TP: If you can survive that
[laughs], then you can work in
any other context together.
SP: Even as kids, we got
along really well and learned a
lot from each other. We have a
lot of respect for each other's
talents. I feel like we are a really
good team and we bring different things to the table. But
sometimes, just because we
are all very passionate about

what we do, we can get into
heated arguments.
TP: It's a double-edge
sword with family. We won't
hold back-if we feel something, we'll say it. But, ultimately, it benefits the final product or
end result.
RP: We have high
standards and we all want to
make sure that we meet those
standards. In a way, it's like
having someone always looking
over your shoulder-but in a
good way.

NP: What new Orly
products should we look
out for?
SP: We have a lot of
things coming up. We have
more colors coming out in our
Breathable line, which is really
exciting because people have

The newest shades in the expanded Breathable collection.

74

NAILPRO

JUNE

2017

been asking for it. Also, in
April, we launched our GelFX
Easy-Off Basecoat that makes
gel removal easier, faster and
less damaging. We think this
will revolutionize the category.
GelFX is our main professional
line, so we are planning to extend it as much as we can.
TP: Just as consumers
are using digital to connect
with brands, every piece of
content we create will have a
professional dynamic to it. For
the release of GelFX Easy-Off,
we had a teaser video that
told the consumer why they
should want their nail tech to
use this product. The other
side of that conversation is
with the professional, so we
have created a portal on our
website just for professionals,
orlybeauty.com/pro, where
techs can access product
and videos, and learn about
upcoming educational events.
SP: When we create our
products, we always have the
professional in mind. Our focus
is on how we can make the nail
technicians' service shorter,
faster, cost less and less messy.
We've really figured out a lot of
these things out in GelFX line,
and that's what we are going to
[build] on in the coming year.

TP: One thing that sets
Orly apart is our focus on
function as much as form. In
our polish, that translates to
the design of the brush and
the cap and even the shape of
the bottle; if you spend a lot of
time as a professional using a
product, these are the things
you care about. We would
never put out anything that
looks great, but that doesn't
work as it should.
SP: For example, our Gripper Cap features a rubberized
texture to give nail techs more
control and, most recently, the
debut of our Genius Brush,
which fans out perfectly for
coverage at the cuticle. We
really care, and this comes from
my father. When he started
the company, he really cared
about providing something that
had quality and gravitas. If you
hold our bottle, you can feel the
weight of the Italian-made glass.
TP: Additionally, the
company was really born out
of looking for solutions to problems. Manicurists were coming
to my father and saying 'Do you
have something that does xyz?'
That conversation has always
been with the professional,
and that will always guide our
product and design.

PHOTOS: COURTESY OF ORLY

Orly and Jeff.


http://www.orlybeauty.com/pro

Table of Contents for the Digital Edition of Nailpro - June 2017

Contents
Nailpro - June 2017 - Intro
Nailpro - June 2017 - Cover1
Nailpro - June 2017 - IBD_L
Nailpro - June 2017 - IBD
Nailpro - June 2017 - Cover2
Nailpro - June 2017 - 1
Nailpro - June 2017 - 2
Nailpro - June 2017 - 3
Nailpro - June 2017 - 4
Nailpro - June 2017 - 5
Nailpro - June 2017 - 6
Nailpro - June 2017 - 7
Nailpro - June 2017 - 8
Nailpro - June 2017 - 9
Nailpro - June 2017 - 10
Nailpro - June 2017 - 11
Nailpro - June 2017 - 12
Nailpro - June 2017 - 13
Nailpro - June 2017 - 14
Nailpro - June 2017 - 15
Nailpro - June 2017 - 16
Nailpro - June 2017 - 17
Nailpro - June 2017 - 18
Nailpro - June 2017 - 19
Nailpro - June 2017 - 20
Nailpro - June 2017 - 21
Nailpro - June 2017 - Contents
Nailpro - June 2017 - 23
Nailpro - June 2017 - 24
Nailpro - June 2017 - 25
Nailpro - June 2017 - 26
Nailpro - June 2017 - 27
Nailpro - June 2017 - 28
Nailpro - June 2017 - 29
Nailpro - June 2017 - 30
Nailpro - June 2017 - 31
Nailpro - June 2017 - 32
Nailpro - June 2017 - 33
Nailpro - June 2017 - 34
Nailpro - June 2017 - 35
Nailpro - June 2017 - 36
Nailpro - June 2017 - 37
Nailpro - June 2017 - 38
Nailpro - June 2017 - 39
Nailpro - June 2017 - 40
Nailpro - June 2017 - 41
Nailpro - June 2017 - 42
Nailpro - June 2017 - 43
Nailpro - June 2017 - 44
Nailpro - June 2017 - 45
Nailpro - June 2017 - 46
Nailpro - June 2017 - 47
Nailpro - June 2017 - 48
Nailpro - June 2017 - 49
Nailpro - June 2017 - 50
Nailpro - June 2017 - 51
Nailpro - June 2017 - 52
Nailpro - June 2017 - 53
Nailpro - June 2017 - 54
Nailpro - June 2017 - 55
Nailpro - June 2017 - 56
Nailpro - June 2017 - 57
Nailpro - June 2017 - 58
Nailpro - June 2017 - 59
Nailpro - June 2017 - 60
Nailpro - June 2017 - 61
Nailpro - June 2017 - 62
Nailpro - June 2017 - 63
Nailpro - June 2017 - 64
Nailpro - June 2017 - 65
Nailpro - June 2017 - 66
Nailpro - June 2017 - 67
Nailpro - June 2017 - 68
Nailpro - June 2017 - 69
Nailpro - June 2017 - 70
Nailpro - June 2017 - 71
Nailpro - June 2017 - 72
Nailpro - June 2017 - 73
Nailpro - June 2017 - 74
Nailpro - June 2017 - 75
Nailpro - June 2017 - 76
Nailpro - June 2017 - 77
Nailpro - June 2017 - 78
Nailpro - June 2017 - 79
Nailpro - June 2017 - 80
Nailpro - June 2017 - 81
Nailpro - June 2017 - 82
Nailpro - June 2017 - 83
Nailpro - June 2017 - 84
Nailpro - June 2017 - 85
Nailpro - June 2017 - 86
Nailpro - June 2017 - 87
Nailpro - June 2017 - 88
Nailpro - June 2017 - 89
Nailpro - June 2017 - 90
Nailpro - June 2017 - 91
Nailpro - June 2017 - 92
Nailpro - June 2017 - 93
Nailpro - June 2017 - 94
Nailpro - June 2017 - 95
Nailpro - June 2017 - 96
Nailpro - June 2017 - 97
Nailpro - June 2017 - 98
Nailpro - June 2017 - 99
Nailpro - June 2017 - 100
Nailpro - June 2017 - 101
Nailpro - June 2017 - 102
Nailpro - June 2017 - 103
Nailpro - June 2017 - 104
Nailpro - June 2017 - 105
Nailpro - June 2017 - 106
Nailpro - June 2017 - 107
Nailpro - June 2017 - 108
Nailpro - June 2017 - 109
Nailpro - June 2017 - 110
Nailpro - June 2017 - 111
Nailpro - June 2017 - 112
Nailpro - June 2017 - 113
Nailpro - June 2017 - 114
Nailpro - June 2017 - 115
Nailpro - June 2017 - 116
Nailpro - June 2017 - 117
Nailpro - June 2017 - 118
Nailpro - June 2017 - 119
Nailpro - June 2017 - 120
Nailpro - June 2017 - 121
Nailpro - June 2017 - 122
Nailpro - June 2017 - 123
Nailpro - June 2017 - 124
Nailpro - June 2017 - 125
Nailpro - June 2017 - 126
Nailpro - June 2017 - 127
Nailpro - June 2017 - 128
Nailpro - June 2017 - 129
Nailpro - June 2017 - 130
Nailpro - June 2017 - 131
Nailpro - June 2017 - 132
Nailpro - June 2017 - 133
Nailpro - June 2017 - 134
Nailpro - June 2017 - 135
Nailpro - June 2017 - 136
Nailpro - June 2017 - 137
Nailpro - June 2017 - 138
Nailpro - June 2017 - 139
Nailpro - June 2017 - 140
Nailpro - June 2017 - 141
Nailpro - June 2017 - 142
Nailpro - June 2017 - 143
Nailpro - June 2017 - 144
Nailpro - June 2017 - 145
Nailpro - June 2017 - 146
Nailpro - June 2017 - 147
Nailpro - June 2017 - 148
Nailpro - June 2017 - Cover3
Nailpro - June 2017 - Cover4
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