Nailpro - June 2017 - 78

The social media tool is being embraced by nail
techs everywhere. "[Live steaming allows] you to get
more personal with your clients and helps them get to
know you," says Tan Nguyen, a CND business development advisor and Conroe, Texas-based nail tech "You
can also show off the character of your salon to new
and potential customers." Additionally, live streaming is being used by nail professionals at events, trade
shows and fashion shows, or to broadcast tutorials
and product demos. Sean Martin, marketing manager
for Directive Consulting in Newport Beach, California,
recommends live streaming anything
that "provides a fun and interactive
sneak peak into your process,
company or culture." Here, expert
advice for going live.

SET THE SCENE
Once you decide what you want to
live stream, it's important to have
the right setup. While it's easy to
stream with a mobile phone, the
tradeoff is lower resolution. Instead,
opt for a high-definition camera and
invest in good lighting. Once you
have your setup, find a stable spot
for your video device. "Don't give your
viewers motion sickness," says
Martin. "Set your phone on a
solid surface and live stream
a steady shot."
It's also important to
check your WiFi connection. All manner
of interferences can

78

NAILPRO

JUNE

2017

affect the strength of your connection and, even once
connected, your device (if you're using a computer or
phone) is always scanning for new WiFi networks, which
can cause dips in your connection and speed-and cost
you viewers. Be sure to get as close as you can to your
router (even place it across the table from where you're
streaming if you can) and check that the cables aren't
tangled or in danger of being accidentally unplugged
during the broadcast.
Most importantly, do a test run before your first
stream. "Check for any sound, lighting or
encoder problems, and close the other
applications on your phone," says
Nguyen, who adds, "Be ready 15
minutes early and stream on time!"

READY, SET,
ACTION
Once you go live, the first thing you
should do is clearly state the purpose of your video, be it a demo or
industry event. "Know what your
objective is, and keep it short,"
Sidberry says. Nguyen says
to make demos interesting
and easy. "If you're just
starting out, you won't
get advanced followers
and you'll lose viewers if you try to do
something complicated," he explains.
"Instead, go slow
and be encouraging
and entertaining."

PHOTOS; (TOP[) ARMANDO SANCHEZ; (HAND AND PHONE) GETTY IMAGES/BEELDBEWERKING/ISTOCK; (LIVE STREAMING INSET) WEDEZIGN/ISTOCK

"No live
stream is
complete
without
shout-outs
thanking
new viewers
for joining."



Table of Contents for the Digital Edition of Nailpro - June 2017

Contents
Nailpro - June 2017 - Intro
Nailpro - June 2017 - Cover1
Nailpro - June 2017 - IBD_L
Nailpro - June 2017 - IBD
Nailpro - June 2017 - Cover2
Nailpro - June 2017 - 1
Nailpro - June 2017 - 2
Nailpro - June 2017 - 3
Nailpro - June 2017 - 4
Nailpro - June 2017 - 5
Nailpro - June 2017 - 6
Nailpro - June 2017 - 7
Nailpro - June 2017 - 8
Nailpro - June 2017 - 9
Nailpro - June 2017 - 10
Nailpro - June 2017 - 11
Nailpro - June 2017 - 12
Nailpro - June 2017 - 13
Nailpro - June 2017 - 14
Nailpro - June 2017 - 15
Nailpro - June 2017 - 16
Nailpro - June 2017 - 17
Nailpro - June 2017 - 18
Nailpro - June 2017 - 19
Nailpro - June 2017 - 20
Nailpro - June 2017 - 21
Nailpro - June 2017 - Contents
Nailpro - June 2017 - 23
Nailpro - June 2017 - 24
Nailpro - June 2017 - 25
Nailpro - June 2017 - 26
Nailpro - June 2017 - 27
Nailpro - June 2017 - 28
Nailpro - June 2017 - 29
Nailpro - June 2017 - 30
Nailpro - June 2017 - 31
Nailpro - June 2017 - 32
Nailpro - June 2017 - 33
Nailpro - June 2017 - 34
Nailpro - June 2017 - 35
Nailpro - June 2017 - 36
Nailpro - June 2017 - 37
Nailpro - June 2017 - 38
Nailpro - June 2017 - 39
Nailpro - June 2017 - 40
Nailpro - June 2017 - 41
Nailpro - June 2017 - 42
Nailpro - June 2017 - 43
Nailpro - June 2017 - 44
Nailpro - June 2017 - 45
Nailpro - June 2017 - 46
Nailpro - June 2017 - 47
Nailpro - June 2017 - 48
Nailpro - June 2017 - 49
Nailpro - June 2017 - 50
Nailpro - June 2017 - 51
Nailpro - June 2017 - 52
Nailpro - June 2017 - 53
Nailpro - June 2017 - 54
Nailpro - June 2017 - 55
Nailpro - June 2017 - 56
Nailpro - June 2017 - 57
Nailpro - June 2017 - 58
Nailpro - June 2017 - 59
Nailpro - June 2017 - 60
Nailpro - June 2017 - 61
Nailpro - June 2017 - 62
Nailpro - June 2017 - 63
Nailpro - June 2017 - 64
Nailpro - June 2017 - 65
Nailpro - June 2017 - 66
Nailpro - June 2017 - 67
Nailpro - June 2017 - 68
Nailpro - June 2017 - 69
Nailpro - June 2017 - 70
Nailpro - June 2017 - 71
Nailpro - June 2017 - 72
Nailpro - June 2017 - 73
Nailpro - June 2017 - 74
Nailpro - June 2017 - 75
Nailpro - June 2017 - 76
Nailpro - June 2017 - 77
Nailpro - June 2017 - 78
Nailpro - June 2017 - 79
Nailpro - June 2017 - 80
Nailpro - June 2017 - 81
Nailpro - June 2017 - 82
Nailpro - June 2017 - 83
Nailpro - June 2017 - 84
Nailpro - June 2017 - 85
Nailpro - June 2017 - 86
Nailpro - June 2017 - 87
Nailpro - June 2017 - 88
Nailpro - June 2017 - 89
Nailpro - June 2017 - 90
Nailpro - June 2017 - 91
Nailpro - June 2017 - 92
Nailpro - June 2017 - 93
Nailpro - June 2017 - 94
Nailpro - June 2017 - 95
Nailpro - June 2017 - 96
Nailpro - June 2017 - 97
Nailpro - June 2017 - 98
Nailpro - June 2017 - 99
Nailpro - June 2017 - 100
Nailpro - June 2017 - 101
Nailpro - June 2017 - 102
Nailpro - June 2017 - 103
Nailpro - June 2017 - 104
Nailpro - June 2017 - 105
Nailpro - June 2017 - 106
Nailpro - June 2017 - 107
Nailpro - June 2017 - 108
Nailpro - June 2017 - 109
Nailpro - June 2017 - 110
Nailpro - June 2017 - 111
Nailpro - June 2017 - 112
Nailpro - June 2017 - 113
Nailpro - June 2017 - 114
Nailpro - June 2017 - 115
Nailpro - June 2017 - 116
Nailpro - June 2017 - 117
Nailpro - June 2017 - 118
Nailpro - June 2017 - 119
Nailpro - June 2017 - 120
Nailpro - June 2017 - 121
Nailpro - June 2017 - 122
Nailpro - June 2017 - 123
Nailpro - June 2017 - 124
Nailpro - June 2017 - 125
Nailpro - June 2017 - 126
Nailpro - June 2017 - 127
Nailpro - June 2017 - 128
Nailpro - June 2017 - 129
Nailpro - June 2017 - 130
Nailpro - June 2017 - 131
Nailpro - June 2017 - 132
Nailpro - June 2017 - 133
Nailpro - June 2017 - 134
Nailpro - June 2017 - 135
Nailpro - June 2017 - 136
Nailpro - June 2017 - 137
Nailpro - June 2017 - 138
Nailpro - June 2017 - 139
Nailpro - June 2017 - 140
Nailpro - June 2017 - 141
Nailpro - June 2017 - 142
Nailpro - June 2017 - 143
Nailpro - June 2017 - 144
Nailpro - June 2017 - 145
Nailpro - June 2017 - 146
Nailpro - June 2017 - 147
Nailpro - June 2017 - 148
Nailpro - June 2017 - Cover3
Nailpro - June 2017 - Cover4
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http://www.nxtbook.com/nxtbooks/creativeage/nailpro_201512
http://www.nxtbook.com/nxtbooks/creativeage/nailpro_201511
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http://www.nxtbook.com/nxtbooks/creativeage/nailpro_201509
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