Nailpro - June 2017 - 84
Tout the beneﬁts. Be sure to communicate the great things about
acrylic dip in ways that are relevant to your client. "Acrylic dip services
have a lot of beneﬁts," says Greg Salo, president of Young Nails. "It's fast,
the color wears well, and it's easy to remove." These are huge advantages
for clients who are always rushed or tend to avoid commitment. Clients with
weak nails will be interested in how the product can add strength and length
without a lot of bulk, while those who are sensitive to smells may ﬁnd the
monomer-less formula to be a perk.
Cater to the right client. "It's great for clients that have weak
nails because it adds strength," says Olemma. "It's also the perfect
solution for nail biters because it can be used with tips." Look for clients who
follow the trends and may have worn enhancements in the past, but removed
them as shorter, natural nails became the prevailing style. Many of these customers won't hesitate to try something new, especially if it adds length. Plus,
the wide variety of colors and ﬁnishes means there's something for everyone.
Target occasions big and small. Look for opportunities when
your client may want some extra length and durability, but a complete
set of traditional gel or acrylic enhancements is perceived as too great of an
investment for a single event. An occasion doesn't have to be monumental
(like a wedding), so listen closely as the client talks about upcoming plans.
Job interviews, class reunions, ﬁrst dates, vacations and family portraits are
all great excuses to offer the service. Here, the latest and greatest in acrylic
Amazing Nail Concepts Professional Nail Dip System Kit
888.919.3966 * amazingnailconcepts.com
Dip systems vary, but typically include three main steps:
Leslie Henry is a business development executive, licensed nail technician and the
blogger behind workplaypolish.com.
Artisan EZ Dipper
800.669.9430 * nailsuperstore.com
Artistic Nail Design Perfect Dip
714.773.9758 * artisticnaildesign.com
STEP PHOTOS: ARMANDO SANCHEZ; PRODUCT PHOTOS: JASON BENNETT
After prep, resin is
brushed onto the nail
and then dipped into a reﬁned,
acrylic powder. (This step can
be repeated one to three more
times depending on the desired
Next, an activator is
applied to cure the product
into a hard, durable ﬁnish.
Finally, the nail is lightly
shaped, a top coat is
applied and-voilá! - the client
is out the door.