Nailpro - August 2018 - 56

It's also important to consider practicalities
that your clients must face, such as parking or
public transportation. "How clients come to see
you is important," says Tep. If parking is scarce or
the location is difficult to get to, you may lose out
on customers. "Our first location was beautiful,
but I can't tell you how many clients said 'I can't
come because parking is such a pain.'"

KNOW YOUR
NEIGHBORS
DETERMINE
YOUR BUDGET

Setting a budget isn't the most fun part of the
process-but it is the most important. Your costs
will include not only rent for the space, but
associated costs, including taxes and insurance,
and operating costs, such as utilities and
maintenance fees. "The larger your space is,
the more expensive those costs are," says Tep.
"I would say your total facility cost should never
exceed 30 percent of your gross revenue. So for
every dollar you generate in revenue, your facility
costs should not exceed 30 cents." Jeff Rohde,
real estate specialist and founder of J Scott
Digital, an investment real estate firm, says that
salon owners should also account for increases in
fees and charges every year, unless they're able
to negotiate a fixed rate.

Good neighbors can be a boon to your business,
just as bad neighbors can drive people away. Scout
locations that have nearby businesses that are
complementary to yours. This might be a beautyrelated business, such as a hair salon or day spa,
but might also be an entirely different enterprise.
Ultimately, you're looking for businesses that attract a
similar clientele or can be used for cross-promotion.
"We're located next to a dessert shop that sells
pastries. It turned out to be a great complementary
business," says Rahey. The dessert shop delivers
orders to Pamper clients, who are usually there
upwards of two hours having their nails done.

CONSIDER
YOUR CLIENTELE

56 | NAILPRO

AUGUST 2018

MUNICIPALITY
MATTERS

If you've found the perfect place, don't sign on
any dotted lines before checking with your local
city hall to be certain that the building is zoned
for a nail salon. "You don't want to sign a lease
and start making improvements only to find out
you can't operate that type of business there,"
says Allison Bethell, real estate investor analyst at
Fit Small Business. Also, be sure to research rules
and regulations about signage, building permits
and any other potential restrictions.

GETTY IMAGES

Once your budget is set, start envisioning the
location and space that will draw your dream
clients. Who are the people who live and work in
the area? Will they want what you offer?
"Think about what your strongest service areas
are and who you want to cater to," recommends
Vivian Xue Rahey, owner of Pamper Nail Gallery
in Fremont, California. Rahey's challenge was to
find a location that could attract a young, urban
crowd interested in her salon's specialty, nail art,
but who could also afford her prices. "We didn't
want our product offering to be dictated by
the market around us," she says. "Affluent areas
weren't interested in nail art. We chose a newly
developed area that was central to both of the
metropolitan areas in the Bay Area. It's great. ...
Young people are willing to make the drive."



Table of Contents for the Digital Edition of Nailpro - August 2018

Contents
Nailpro - August 2018 - Intro
Nailpro - August 2018 - Cover1
Nailpro - August 2018 - Cover1a
Nailpro - August 2018 - Cover1b
Nailpro - August 2018 - Cover2
Nailpro - August 2018 - 1
Nailpro - August 2018 - 2
Nailpro - August 2018 - 3
Nailpro - August 2018 - 4
Nailpro - August 2018 - 5
Nailpro - August 2018 - 6
Nailpro - August 2018 - 7
Nailpro - August 2018 - 8
Nailpro - August 2018 - 9
Nailpro - August 2018 - 10
Nailpro - August 2018 - 11
Nailpro - August 2018 - 12
Nailpro - August 2018 - 13
Nailpro - August 2018 - 14
Nailpro - August 2018 - 15
Nailpro - August 2018 - Contents
Nailpro - August 2018 - 17
Nailpro - August 2018 - 18
Nailpro - August 2018 - 19
Nailpro - August 2018 - 20
Nailpro - August 2018 - 21
Nailpro - August 2018 - 22
Nailpro - August 2018 - 23
Nailpro - August 2018 - 24
Nailpro - August 2018 - 25
Nailpro - August 2018 - 26
Nailpro - August 2018 - 27
Nailpro - August 2018 - 28
Nailpro - August 2018 - 29
Nailpro - August 2018 - 30
Nailpro - August 2018 - 31
Nailpro - August 2018 - 32
Nailpro - August 2018 - 33
Nailpro - August 2018 - 34
Nailpro - August 2018 - 35
Nailpro - August 2018 - 36
Nailpro - August 2018 - 37
Nailpro - August 2018 - 38
Nailpro - August 2018 - 39
Nailpro - August 2018 - 40
Nailpro - August 2018 - 41
Nailpro - August 2018 - 42
Nailpro - August 2018 - 43
Nailpro - August 2018 - 44
Nailpro - August 2018 - 45
Nailpro - August 2018 - 46
Nailpro - August 2018 - 47
Nailpro - August 2018 - 48
Nailpro - August 2018 - 49
Nailpro - August 2018 - 50
Nailpro - August 2018 - 51
Nailpro - August 2018 - 52
Nailpro - August 2018 - 53
Nailpro - August 2018 - 54
Nailpro - August 2018 - 55
Nailpro - August 2018 - 56
Nailpro - August 2018 - 57
Nailpro - August 2018 - 58
Nailpro - August 2018 - 59
Nailpro - August 2018 - 60
Nailpro - August 2018 - 61
Nailpro - August 2018 - 62
Nailpro - August 2018 - 63
Nailpro - August 2018 - 64
Nailpro - August 2018 - 65
Nailpro - August 2018 - 66
Nailpro - August 2018 - 67
Nailpro - August 2018 - 68
Nailpro - August 2018 - 69
Nailpro - August 2018 - 70
Nailpro - August 2018 - 71
Nailpro - August 2018 - 72
Nailpro - August 2018 - 73
Nailpro - August 2018 - 74
Nailpro - August 2018 - 75
Nailpro - August 2018 - 76
Nailpro - August 2018 - 77
Nailpro - August 2018 - 78
Nailpro - August 2018 - 79
Nailpro - August 2018 - 80
Nailpro - August 2018 - 81
Nailpro - August 2018 - 82
Nailpro - August 2018 - 83
Nailpro - August 2018 - 84
Nailpro - August 2018 - 85
Nailpro - August 2018 - 86
Nailpro - August 2018 - 87
Nailpro - August 2018 - 88
Nailpro - August 2018 - 89
Nailpro - August 2018 - 90
Nailpro - August 2018 - 91
Nailpro - August 2018 - 92
Nailpro - August 2018 - 93
Nailpro - August 2018 - 94
Nailpro - August 2018 - 95
Nailpro - August 2018 - 96
Nailpro - August 2018 - 97
Nailpro - August 2018 - 98
Nailpro - August 2018 - 99
Nailpro - August 2018 - 100
Nailpro - August 2018 - 101
Nailpro - August 2018 - 102
Nailpro - August 2018 - 103
Nailpro - August 2018 - 104
Nailpro - August 2018 - Cover3
Nailpro - August 2018 - Cover4
Nailpro - August 2018 - OPI1
Nailpro - August 2018 - OPI2
Nailpro - August 2018 - OPI3
Nailpro - August 2018 - OPI4
Nailpro - August 2018 - OPI5
Nailpro - August 2018 - OPI6
Nailpro - August 2018 - OPI7
Nailpro - August 2018 - OPI8
Nailpro - August 2018 - OPI9
Nailpro - August 2018 - OPI10
Nailpro - August 2018 - OPI11
Nailpro - August 2018 - OPI12
Nailpro - August 2018 - OPI13
Nailpro - August 2018 - OPI14
Nailpro - August 2018 - OPI15
Nailpro - August 2018 - OPI16
Nailpro - August 2018 - OPI17
Nailpro - August 2018 - OPI18
Nailpro - August 2018 - OPI19
Nailpro - August 2018 - OPI20
Nailpro - August 2018 - OPI21
Nailpro - August 2018 - OPI22
Nailpro - August 2018 - OPI23
Nailpro - August 2018 - OPI24
Nailpro - August 2018 - OPI25
Nailpro - August 2018 - OPI26
Nailpro - August 2018 - OPI27
Nailpro - August 2018 - OPI28
Nailpro - August 2018 - OPI29
Nailpro - August 2018 - OPI30
Nailpro - August 2018 - OPI31
Nailpro - August 2018 - OPI32
Nailpro - August 2018 - OPI33
Nailpro - August 2018 - OPI34
Nailpro - August 2018 - OPI35
Nailpro - August 2018 - OPI36
Nailpro - August 2018 - OPI37
Nailpro - August 2018 - OPI38
Nailpro - August 2018 - OPI39
Nailpro - August 2018 - OPI40
Nailpro - August 2018 - OPI41
Nailpro - August 2018 - OPI42
Nailpro - August 2018 - OPI43
Nailpro - August 2018 - OPI44
Nailpro - August 2018 - S1
Nailpro - August 2018 - S2
Nailpro - August 2018 - S3
Nailpro - August 2018 - S4
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