Nailpro - August 2018 - 69

INVEST CAREFULLY IN
INITIAL SUPPLIES AND
EQUIPMENT.

It's tempting to immediately invest a lot of money in expensive
implements and systems with a wide selection of options to please
everyone-but don't assume you'll recoup that investment quickly.
A steady clientele won't appear overnight, and the pressure to
use product (especially if it was purchased with credit!) is a stress
to absolutely avoid. "Instead, think outside the box to get off to
a great start," says Joy Johnson, global educator for American
International Industries and owner of Waldorf, Maryland-based
Nail & Faces of Joy Studio. She encourages new techs to creatively
save seed money with activities like running a bake sale or offering
services to family for donations only, letting everyone know what
you're trying to do. "Most people will give you more than what
the service is worth," she says. Buying smartly should continue
even after your initial investment. Johnson puts 10 percent of her
monthly earnings toward replenishing products, buys disposables
in bulk and saves up tip money for large purchases.

GETTY IMAGES

COVER YOUR COSTS
AND CHARGE WHAT
YOU'RE WORTH.

"Don't let the salon down the street dictate your prices; they don't pay
your bills," says Baker. "Be competitive in pricing, but don't limit
yourself to what a client thinks you should charge." With product
costs rising, it's important to do
your research and develop
pricing that covers your cost
per service and makes a profit-
on every single appointment.
"Don't lower your prices to get
clientele," says Lam. It impacts
the value of doing nails across
the industry, she says. As long
you use quality products and do
good work, the client will pay
for it. Rather, focus on adding
value for the client's money. "Set
yourself apart by your cleanliness
and client care," says Baker.

Be competitive in
pricing, but don't
limit yourself to
what a client thinks
you should charge."

KEEP YOUR COMFORT
IN MIND WHEN
PURCHASING A
MANICURE STATION
AND PEDICURE
EQUIPMENT.
Style and price often rule when new techs are
choosing their initial setup, but this is one area
where comfort should reign supreme. Poor station
choices can make working painful and even
cut a lengthy career short when chronic injuries

develop. "Make sure your table isn't so deep that
you're reaching for your client and straining your
back," advises Paula Pedrero, a 17-year veteran
and educator based at Perceptions Salon in
Spring Valley, California. "For pedicures, make
sure you're low enough to see your work so you're
not bending or dropping your head forward and
straining your neck and shoulders." A weekly
paraffin dip will keep your hands limber, improve
circulation and help prevent joint pain-keeping
you in business, says Pedrero.

AUGUST 2018 NAILPRO.COM |

69


http://www.NAILPRO.COM

Table of Contents for the Digital Edition of Nailpro - August 2018

Contents
Nailpro - August 2018 - Intro
Nailpro - August 2018 - Cover1
Nailpro - August 2018 - Cover1a
Nailpro - August 2018 - Cover1b
Nailpro - August 2018 - Cover2
Nailpro - August 2018 - 1
Nailpro - August 2018 - 2
Nailpro - August 2018 - 3
Nailpro - August 2018 - 4
Nailpro - August 2018 - 5
Nailpro - August 2018 - 6
Nailpro - August 2018 - 7
Nailpro - August 2018 - 8
Nailpro - August 2018 - 9
Nailpro - August 2018 - 10
Nailpro - August 2018 - 11
Nailpro - August 2018 - 12
Nailpro - August 2018 - 13
Nailpro - August 2018 - 14
Nailpro - August 2018 - 15
Nailpro - August 2018 - Contents
Nailpro - August 2018 - 17
Nailpro - August 2018 - 18
Nailpro - August 2018 - 19
Nailpro - August 2018 - 20
Nailpro - August 2018 - 21
Nailpro - August 2018 - 22
Nailpro - August 2018 - 23
Nailpro - August 2018 - 24
Nailpro - August 2018 - 25
Nailpro - August 2018 - 26
Nailpro - August 2018 - 27
Nailpro - August 2018 - 28
Nailpro - August 2018 - 29
Nailpro - August 2018 - 30
Nailpro - August 2018 - 31
Nailpro - August 2018 - 32
Nailpro - August 2018 - 33
Nailpro - August 2018 - 34
Nailpro - August 2018 - 35
Nailpro - August 2018 - 36
Nailpro - August 2018 - 37
Nailpro - August 2018 - 38
Nailpro - August 2018 - 39
Nailpro - August 2018 - 40
Nailpro - August 2018 - 41
Nailpro - August 2018 - 42
Nailpro - August 2018 - 43
Nailpro - August 2018 - 44
Nailpro - August 2018 - 45
Nailpro - August 2018 - 46
Nailpro - August 2018 - 47
Nailpro - August 2018 - 48
Nailpro - August 2018 - 49
Nailpro - August 2018 - 50
Nailpro - August 2018 - 51
Nailpro - August 2018 - 52
Nailpro - August 2018 - 53
Nailpro - August 2018 - 54
Nailpro - August 2018 - 55
Nailpro - August 2018 - 56
Nailpro - August 2018 - 57
Nailpro - August 2018 - 58
Nailpro - August 2018 - 59
Nailpro - August 2018 - 60
Nailpro - August 2018 - 61
Nailpro - August 2018 - 62
Nailpro - August 2018 - 63
Nailpro - August 2018 - 64
Nailpro - August 2018 - 65
Nailpro - August 2018 - 66
Nailpro - August 2018 - 67
Nailpro - August 2018 - 68
Nailpro - August 2018 - 69
Nailpro - August 2018 - 70
Nailpro - August 2018 - 71
Nailpro - August 2018 - 72
Nailpro - August 2018 - 73
Nailpro - August 2018 - 74
Nailpro - August 2018 - 75
Nailpro - August 2018 - 76
Nailpro - August 2018 - 77
Nailpro - August 2018 - 78
Nailpro - August 2018 - 79
Nailpro - August 2018 - 80
Nailpro - August 2018 - 81
Nailpro - August 2018 - 82
Nailpro - August 2018 - 83
Nailpro - August 2018 - 84
Nailpro - August 2018 - 85
Nailpro - August 2018 - 86
Nailpro - August 2018 - 87
Nailpro - August 2018 - 88
Nailpro - August 2018 - 89
Nailpro - August 2018 - 90
Nailpro - August 2018 - 91
Nailpro - August 2018 - 92
Nailpro - August 2018 - 93
Nailpro - August 2018 - 94
Nailpro - August 2018 - 95
Nailpro - August 2018 - 96
Nailpro - August 2018 - 97
Nailpro - August 2018 - 98
Nailpro - August 2018 - 99
Nailpro - August 2018 - 100
Nailpro - August 2018 - 101
Nailpro - August 2018 - 102
Nailpro - August 2018 - 103
Nailpro - August 2018 - 104
Nailpro - August 2018 - Cover3
Nailpro - August 2018 - Cover4
Nailpro - August 2018 - OPI1
Nailpro - August 2018 - OPI2
Nailpro - August 2018 - OPI3
Nailpro - August 2018 - OPI4
Nailpro - August 2018 - OPI5
Nailpro - August 2018 - OPI6
Nailpro - August 2018 - OPI7
Nailpro - August 2018 - OPI8
Nailpro - August 2018 - OPI9
Nailpro - August 2018 - OPI10
Nailpro - August 2018 - OPI11
Nailpro - August 2018 - OPI12
Nailpro - August 2018 - OPI13
Nailpro - August 2018 - OPI14
Nailpro - August 2018 - OPI15
Nailpro - August 2018 - OPI16
Nailpro - August 2018 - OPI17
Nailpro - August 2018 - OPI18
Nailpro - August 2018 - OPI19
Nailpro - August 2018 - OPI20
Nailpro - August 2018 - OPI21
Nailpro - August 2018 - OPI22
Nailpro - August 2018 - OPI23
Nailpro - August 2018 - OPI24
Nailpro - August 2018 - OPI25
Nailpro - August 2018 - OPI26
Nailpro - August 2018 - OPI27
Nailpro - August 2018 - OPI28
Nailpro - August 2018 - OPI29
Nailpro - August 2018 - OPI30
Nailpro - August 2018 - OPI31
Nailpro - August 2018 - OPI32
Nailpro - August 2018 - OPI33
Nailpro - August 2018 - OPI34
Nailpro - August 2018 - OPI35
Nailpro - August 2018 - OPI36
Nailpro - August 2018 - OPI37
Nailpro - August 2018 - OPI38
Nailpro - August 2018 - OPI39
Nailpro - August 2018 - OPI40
Nailpro - August 2018 - OPI41
Nailpro - August 2018 - OPI42
Nailpro - August 2018 - OPI43
Nailpro - August 2018 - OPI44
Nailpro - August 2018 - S1
Nailpro - August 2018 - S2
Nailpro - August 2018 - S3
Nailpro - August 2018 - S4
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