Nailpro - August 2018 - 75

prescriptive for each client." For example,
she'll choose CND RescueRXx, a keratin
treatment, to heal damaged nails, while
a ridge filler helps smooth surface
imperfections.
Wearing traditional acrylic or gel
enhancements can compromise the
natural nail's integrity a bit, so MaeLing
Parrish, dean of education for Hand &
Nail Harmony, recommends bolstering
nails with a treatment for 30 days before
transitioning a client to gel polish or
lacquer. "Morgan Taylor Daily Elixir has a
bio-complex of hydrolyzed peptides; the
super tiny molecules easily penetrate the
surface of the nail plate," Parrish explains.
Plus, it's also a retail item the client can
apply at home. "If nails need something
more substantial, I apply VitaGel, a
vitamin-infused gel, directly to the natural
nail," she adds.
Even for those who specialize in
natural nails, treatments are a must
for optimal results. Lisa Ann Bowles,
owner of New Nail Creations in Clovis,
California, uses the Famous Names IBX
System at her salon. "If a client's nails are
trashed or she can't get them to grow,
I can help," says Bowles. "[The product]
doesn't just sit on the surface; it actually
penetrates the nail plate and bonds
to itself, creating a healthier nail from
within." And, by being certified in and
personally using the product herself,

she's able to speak with confidence about
its benefits to clients.

At Your Service

Establishing a solid foundation via
treatments not only creates healthier
nails and longer-lasting results, it can
also boost your business thanks to
add-on income, retail opportunities and
improved client satisfaction and loyalty.
But how do you successfully incorporate
them into services? Bowles encourages
clients to commit to a series, offering the
first application for free when they book
treatment manicures for the following three
weeks. She also applies the product on one
of her own hands, leaving the other nails
untouched to demonstrate the difference.
Nordstrom similarly advocates using
the power of visuals to entice treatment
trial. "Frame a sheet in the salon showing

before-and-afters, and post real-life results
on social media," she recommends. "You
can charge $5 to $20 extra for a treatment
or build it into the price of a manicure,
and showing people those changes really
helps build your business."
Pechey, who specializes in
enhancements, creates customized
services based on the client's natural
nail state, typical activities and level of
commitment. Her RescueRXx Manicure
includes a bottle of the treatment for
clients to take home, and she also sells
the product in her retail area. "They can
apply it twice daily in seconds," she notes.
"Especially if clients don't commit to a
regular nail care regimen and professional
enhancement removal, it helps to repair
any damage that might occur."
Tracy Morin is a freelance writer and editor
based in Oxford, MS.

Pedi Pointers
Nail treatments aren't just for hands; they can also be used on toes yearround to promote nail health, especially if the client embraces the naked toes
micro-trend or if she typically shuns pedicures outside of the summer season.
"Neglect equals potential problems, so for damaged toenails, we recommend
using products to repair between appointments," explains Melissa Pechey,
CND education ambassador and owner of The Matrix Spa in Wareham,
Massachusetts. "We stress to clients the importance of year-round care, and
now we've built a reputation on creating healthier toes and feet."

Over It

BROOKS AYOLA

Nails in need of some TLC
can benefit not only from
vitamin-rich treatments, but
also from a protective coating.
Creating a barrier between the
natural nail and enhancement
product helps the nail grow
out while keeping it protected.
Here, a selection of solutions
that will keep clients' weak
and damaged nails looking
their best.

1

2

3

4

1. ARTISTIC NAIL DESIGN Correction Gel This soak-off nail strengthener adds a protective coating to natural nails that will help promote growth and healing, while also providing a
seamless foundation for soak-off gel polish. artisticnaildesign.com 2. CRYSTYL CREATIONS Prizm Strong This soak-off nail treatment generates a defensive "seal" over natural nails
and can be worn on its own or under lacquer, gel or acrylic. prizmproducts.com 3. GELISH Structure Cover Pink Worn on its own or as a base coat under gel polish, Structure Cover
Pink boasts a tinted, thicker-viscosity formula that gives brittle nail plates more durability and fills ridges, while the cover pink shade conceals any imperfections. gelish.com 4. FAMOUS
NAMES IBX Boost Duo This two-step system creates a strengthening, protective barrier over natural nails prior to gel polish or enhancement services, cures in one minute and soaks off
like gel polish. famousnamesproducts.com

AUGUST 2018 NAILPRO.COM |

75


http://www.artisticnaildesign.com http://www.prizmproducts.com http://www.gelish.com http://www.famousnamesproducts.com http://www.NAILPRO.COM

Table of Contents for the Digital Edition of Nailpro - August 2018

Contents
Nailpro - August 2018 - Intro
Nailpro - August 2018 - Cover1
Nailpro - August 2018 - Cover1a
Nailpro - August 2018 - Cover1b
Nailpro - August 2018 - Cover2
Nailpro - August 2018 - 1
Nailpro - August 2018 - 2
Nailpro - August 2018 - 3
Nailpro - August 2018 - 4
Nailpro - August 2018 - 5
Nailpro - August 2018 - 6
Nailpro - August 2018 - 7
Nailpro - August 2018 - 8
Nailpro - August 2018 - 9
Nailpro - August 2018 - 10
Nailpro - August 2018 - 11
Nailpro - August 2018 - 12
Nailpro - August 2018 - 13
Nailpro - August 2018 - 14
Nailpro - August 2018 - 15
Nailpro - August 2018 - Contents
Nailpro - August 2018 - 17
Nailpro - August 2018 - 18
Nailpro - August 2018 - 19
Nailpro - August 2018 - 20
Nailpro - August 2018 - 21
Nailpro - August 2018 - 22
Nailpro - August 2018 - 23
Nailpro - August 2018 - 24
Nailpro - August 2018 - 25
Nailpro - August 2018 - 26
Nailpro - August 2018 - 27
Nailpro - August 2018 - 28
Nailpro - August 2018 - 29
Nailpro - August 2018 - 30
Nailpro - August 2018 - 31
Nailpro - August 2018 - 32
Nailpro - August 2018 - 33
Nailpro - August 2018 - 34
Nailpro - August 2018 - 35
Nailpro - August 2018 - 36
Nailpro - August 2018 - 37
Nailpro - August 2018 - 38
Nailpro - August 2018 - 39
Nailpro - August 2018 - 40
Nailpro - August 2018 - 41
Nailpro - August 2018 - 42
Nailpro - August 2018 - 43
Nailpro - August 2018 - 44
Nailpro - August 2018 - 45
Nailpro - August 2018 - 46
Nailpro - August 2018 - 47
Nailpro - August 2018 - 48
Nailpro - August 2018 - 49
Nailpro - August 2018 - 50
Nailpro - August 2018 - 51
Nailpro - August 2018 - 52
Nailpro - August 2018 - 53
Nailpro - August 2018 - 54
Nailpro - August 2018 - 55
Nailpro - August 2018 - 56
Nailpro - August 2018 - 57
Nailpro - August 2018 - 58
Nailpro - August 2018 - 59
Nailpro - August 2018 - 60
Nailpro - August 2018 - 61
Nailpro - August 2018 - 62
Nailpro - August 2018 - 63
Nailpro - August 2018 - 64
Nailpro - August 2018 - 65
Nailpro - August 2018 - 66
Nailpro - August 2018 - 67
Nailpro - August 2018 - 68
Nailpro - August 2018 - 69
Nailpro - August 2018 - 70
Nailpro - August 2018 - 71
Nailpro - August 2018 - 72
Nailpro - August 2018 - 73
Nailpro - August 2018 - 74
Nailpro - August 2018 - 75
Nailpro - August 2018 - 76
Nailpro - August 2018 - 77
Nailpro - August 2018 - 78
Nailpro - August 2018 - 79
Nailpro - August 2018 - 80
Nailpro - August 2018 - 81
Nailpro - August 2018 - 82
Nailpro - August 2018 - 83
Nailpro - August 2018 - 84
Nailpro - August 2018 - 85
Nailpro - August 2018 - 86
Nailpro - August 2018 - 87
Nailpro - August 2018 - 88
Nailpro - August 2018 - 89
Nailpro - August 2018 - 90
Nailpro - August 2018 - 91
Nailpro - August 2018 - 92
Nailpro - August 2018 - 93
Nailpro - August 2018 - 94
Nailpro - August 2018 - 95
Nailpro - August 2018 - 96
Nailpro - August 2018 - 97
Nailpro - August 2018 - 98
Nailpro - August 2018 - 99
Nailpro - August 2018 - 100
Nailpro - August 2018 - 101
Nailpro - August 2018 - 102
Nailpro - August 2018 - 103
Nailpro - August 2018 - 104
Nailpro - August 2018 - Cover3
Nailpro - August 2018 - Cover4
Nailpro - August 2018 - OPI1
Nailpro - August 2018 - OPI2
Nailpro - August 2018 - OPI3
Nailpro - August 2018 - OPI4
Nailpro - August 2018 - OPI5
Nailpro - August 2018 - OPI6
Nailpro - August 2018 - OPI7
Nailpro - August 2018 - OPI8
Nailpro - August 2018 - OPI9
Nailpro - August 2018 - OPI10
Nailpro - August 2018 - OPI11
Nailpro - August 2018 - OPI12
Nailpro - August 2018 - OPI13
Nailpro - August 2018 - OPI14
Nailpro - August 2018 - OPI15
Nailpro - August 2018 - OPI16
Nailpro - August 2018 - OPI17
Nailpro - August 2018 - OPI18
Nailpro - August 2018 - OPI19
Nailpro - August 2018 - OPI20
Nailpro - August 2018 - OPI21
Nailpro - August 2018 - OPI22
Nailpro - August 2018 - OPI23
Nailpro - August 2018 - OPI24
Nailpro - August 2018 - OPI25
Nailpro - August 2018 - OPI26
Nailpro - August 2018 - OPI27
Nailpro - August 2018 - OPI28
Nailpro - August 2018 - OPI29
Nailpro - August 2018 - OPI30
Nailpro - August 2018 - OPI31
Nailpro - August 2018 - OPI32
Nailpro - August 2018 - OPI33
Nailpro - August 2018 - OPI34
Nailpro - August 2018 - OPI35
Nailpro - August 2018 - OPI36
Nailpro - August 2018 - OPI37
Nailpro - August 2018 - OPI38
Nailpro - August 2018 - OPI39
Nailpro - August 2018 - OPI40
Nailpro - August 2018 - OPI41
Nailpro - August 2018 - OPI42
Nailpro - August 2018 - OPI43
Nailpro - August 2018 - OPI44
Nailpro - August 2018 - S1
Nailpro - August 2018 - S2
Nailpro - August 2018 - S3
Nailpro - August 2018 - S4
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