CRM - February 2008 - (Page 47) Practical Books for Business Information Professionals from the Publisher of INTRANETS FOR INFO PROS Edited by Mary Lee Kennedy and Jane Dysart Foreword by Tom Davenport • 304 pages ISBN 978-1-57387-309-3 • $39.50 MAKING SEARCH WORK Implementing Web, Intranet and Enterprise Search By Martin White • 192 pages ISBN 978-1-57387-305-5 • $69.50 LAUGHING AT THE CIO A Parable and Prescription for IT Leadership By Bob Boiko • 224 pages ISBN 978-0-910965-78-1 • $29.95 Print buyers receive free ebook access; ebook also sold separately INFORMATION TOMORROW Reflections on Technology and the Future of Public and Academic Libraries Edited by Rachel Singer Gordon Foreword by Stephen Abram • 280 pages ISBN 978-1-57387-303-1 • $35.00 ASSESSING COMPETITIVE INTELLIGENCE SOFTWARE A Guide to Evaluating CI Technology By France Bouthillier and Kathleen Shearer Foreword by Chun Wei Choo • 216 pages ISBN 978-1-57387-173-0 • $39.50 KNOWLEDGE MANAGEMENT LESSONS LEARNED What Works and What Doesn’t Edited by Michael E. D. Koenig and T. Kanti Srikantaiah • 624 pages ISBN 978-1-57387-181-5 • $44.50 CASHING IN WITH CONTENT How Innovative Marketers Use Digital Information to Turn Browsers into Buyers By David Meerman Scott; Foreword by Michelle Manafy • 280 pages ISBN 978-0-910965-71-2 • $24.95 THE VISIBLE EMPLOYEE Using Workplace Monitoring and Surveillance to Protect Information Assets—Without Compromising Employee Privacy or Trust By Jeffrey M. Stanton and Kathryn R. Stam • 376 pages ISBN 978-0-910965-74-3 • $24.95 www.infotoday.com Visit your local bookstore or order direct from the publisher. For more information, call (800) 300-9868; outside the U.S. call (609) 654-6266. Visit our Web site at www.infotoday.com or email custserv@infotoday.com. Write to Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055. http://www.infotoday.com http://www.infotoday.com
Table of Contents Feed for the Digital Edition of CRM - February 2008 CRM - February 2008 Contents Front Office Reality Check Customer Centricity The Tipping Point The Loyalty Riddle CRM Drives Down-Market Out of the Gate: Marketers Rate ’08 Traits The Pulse Consultants Adapt to CRM’s Changing Landscape Required Reading Cover Story: CRM Gets Serious Contact Center Solutions Always On Rumble in the Office The Smallest Slice Tying Up Cable’s Loose Ends Burning Up the Paper Trail Sunny Skies for Knology No More Bumps for BlueRoads Secret of My Success Re:Tooling Scouting Report Pint of View CRM - February 2008 CRM - February 2008 - CRM - February 2008 (Page Cover1) CRM - February 2008 - CRM - February 2008 (Page Cover2) CRM - February 2008 - Contents (Page 3) CRM - February 2008 - Contents (Page 4) CRM - February 2008 - Contents (Page 5) CRM - February 2008 - Front Office (Page 6) CRM - February 2008 - Front Office (Page 7) CRM - February 2008 - Reality Check (Page 8) CRM - February 2008 - Reality Check (Page 9) CRM - February 2008 - Customer Centricity (Page 10) CRM - February 2008 - Customer Centricity (Page 11) CRM - February 2008 - The Tipping Point (Page 12) CRM - February 2008 - The Tipping Point (Page 13) CRM - February 2008 - The Tipping Point (Page 14) CRM - February 2008 - The Tipping Point (Page 15) CRM - February 2008 - The Tipping Point (Page 16) CRM - February 2008 - CRM Drives Down-Market (Page 17) CRM - February 2008 - CRM Drives Down-Market (Page 18) CRM - February 2008 - Out of the Gate: Marketers Rate ’08 Traits (Page 19) CRM - February 2008 - Consultants Adapt to CRM’s Changing Landscape (Page 20) CRM - February 2008 - Required Reading (Page 21) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 22) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 23) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 24) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 25) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 26) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert1) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert2) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert3) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert4) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert5) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert6) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert7) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert8) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert9) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert10) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert11) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert12) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert13) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert14) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert15) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert16) CRM - February 2008 - Always On (Page 27) CRM - February 2008 - Always On (Page 28) CRM - February 2008 - Always On (Page 29) CRM - February 2008 - Always On (Page 30) CRM - February 2008 - Always On (Page 31) CRM - February 2008 - Rumble in the Office (Page 32) CRM - February 2008 - Rumble in the Office (Page 33) CRM - February 2008 - Rumble in the Office (Page 34) CRM - February 2008 - Rumble in the Office (Page 35) CRM - February 2008 - Rumble in the Office (Page 36) CRM - February 2008 - The Smallest Slice (Page 37) CRM - February 2008 - The Smallest Slice (Page 38) CRM - February 2008 - The Smallest Slice (Page 39) CRM - February 2008 - The Smallest Slice (Page 40) CRM - February 2008 - The Smallest Slice (Page 41) CRM - February 2008 - Burning Up the Paper Trail (Page 42) CRM - February 2008 - Sunny Skies for Knology (Page 43) CRM - February 2008 - No More Bumps for BlueRoads (Page 44) CRM - February 2008 - Secret of My Success (Page 45) CRM - February 2008 - Re:Tooling (Page 46) CRM - February 2008 - Re:Tooling (Page 47) CRM - February 2008 - Scouting Report (Page 48) CRM - February 2008 - Scouting Report (Page 49) CRM - February 2008 - Pint of View (Page 50) CRM - February 2008 - Pint of View (Page Cover3) CRM - February 2008 - Pint of View (Page Cover4)
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