CRM - February 2008 - (Page insert16) GOLD SPONSORS 2400 Corporate Exchange Dr. Columbus, OH 43231 www.astutesolutions.com Phone US: (614) 508-6100 Toll Free: (877) 769-3750 Phone Europe: 44 208 757 5936 Email: info@astutesolutions.com 2200 Ross Ave Suite 3500 Dallas, TX 75201 www.etalk.com Phone: (972) 819-3100 Toll Free: (888) 258-1528 2001 Junipero Serra Blvd. Daly City, CA USA 94014 Phone: (650) 466-1100 Fax: (650) 466-1260 Email: info@genesyslab.com www.genesyslab.com 211 Mt. Airy Road Basking Ridge, NJ 07920 Phone: (866) GO-AVAYA www.avaya.com 345 E. Middlefield Road, Mountain View, CA 94043 www.egain.com Phone U.S.: (800) 821-4358 Phone Europe: 44 1753 464646 Email: info@egain.com 4600 Lakehurst Court PO Box 8000 Dublin, Ohio 43016-2000 www.sterlingcommerce.com Phone: (800) 299-4031 (614) 793-7000 E-mail: inquiry@stercomm.com Corporate Headquarters 500 Oracle Parkway Redwood Shores, CA 94065 Phone: (650) 506-7000 Toll Free: (800) ORACLE1 www.oracle.com 330 South Service Road Melville, NY 11747 U.S.A. E-Mail: info@verint.com Phone: (631) 962-9600 Toll Free: (800) 4VERINT www.verint.com 45365 Vintage Park Plaza Suite 250 Dulles, VA 20166 http://www.vovici.com Phone: (703) 481-9326 Toll Free: (800) 787-8755 Outside the U.S call: (480) 362-6101 Produced by: CRM Media Bob Fernekees, Group Publisher 212-251-0608 x13 bfernekees@destinationcrm.com Adrienne Snyder, Eastern/Midwest Account Director 201-327-2773 adrienne@destinationcrm.com Dennis Sullivan, Western Account Director 800-248-8466 x538 dennis@destinationcrm.com http://www.astutesolutions.com http://www.astutesolutions.com http://www.genesyslab.com http://www.etalk.com http://www.etalk.com http://www.avaya.com http://www.avaya.com http://www.egain.com http://www.egain.com http://www.genesyslab.com http://www.sterlingcommerce.com http://www.sterlingcommerce.com http://www.oracle.com http://www.verint.com http://www.verint.com http://www.vovici.com http://www.vovici.com http://www.oracle.com
Table of Contents Feed for the Digital Edition of CRM - February 2008 CRM - February 2008 Contents Front Office Reality Check Customer Centricity The Tipping Point The Loyalty Riddle CRM Drives Down-Market Out of the Gate: Marketers Rate ’08 Traits The Pulse Consultants Adapt to CRM’s Changing Landscape Required Reading Cover Story: CRM Gets Serious Contact Center Solutions Always On Rumble in the Office The Smallest Slice Tying Up Cable’s Loose Ends Burning Up the Paper Trail Sunny Skies for Knology No More Bumps for BlueRoads Secret of My Success Re:Tooling Scouting Report Pint of View CRM - February 2008 CRM - February 2008 - CRM - February 2008 (Page Cover1) CRM - February 2008 - CRM - February 2008 (Page Cover2) CRM - February 2008 - Contents (Page 3) CRM - February 2008 - Contents (Page 4) CRM - February 2008 - Contents (Page 5) CRM - February 2008 - Front Office (Page 6) CRM - February 2008 - Front Office (Page 7) CRM - February 2008 - Reality Check (Page 8) CRM - February 2008 - Reality Check (Page 9) CRM - February 2008 - Customer Centricity (Page 10) CRM - February 2008 - Customer Centricity (Page 11) CRM - February 2008 - The Tipping Point (Page 12) CRM - February 2008 - The Tipping Point (Page 13) CRM - February 2008 - The Tipping Point (Page 14) CRM - February 2008 - The Tipping Point (Page 15) CRM - February 2008 - The Tipping Point (Page 16) CRM - February 2008 - CRM Drives Down-Market (Page 17) CRM - February 2008 - CRM Drives Down-Market (Page 18) CRM - February 2008 - Out of the Gate: Marketers Rate ’08 Traits (Page 19) CRM - February 2008 - Consultants Adapt to CRM’s Changing Landscape (Page 20) CRM - February 2008 - Required Reading (Page 21) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 22) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 23) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 24) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 25) CRM - February 2008 - Cover Story: CRM Gets Serious (Page 26) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert1) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert2) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert3) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert4) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert5) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert6) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert7) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert8) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert9) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert10) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert11) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert12) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert13) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert14) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert15) CRM - February 2008 - Cover Story: CRM Gets Serious (Page insert16) CRM - February 2008 - Always On (Page 27) CRM - February 2008 - Always On (Page 28) CRM - February 2008 - Always On (Page 29) CRM - February 2008 - Always On (Page 30) CRM - February 2008 - Always On (Page 31) CRM - February 2008 - Rumble in the Office (Page 32) CRM - February 2008 - Rumble in the Office (Page 33) CRM - February 2008 - Rumble in the Office (Page 34) CRM - February 2008 - Rumble in the Office (Page 35) CRM - February 2008 - Rumble in the Office (Page 36) CRM - February 2008 - The Smallest Slice (Page 37) CRM - February 2008 - The Smallest Slice (Page 38) CRM - February 2008 - The Smallest Slice (Page 39) CRM - February 2008 - The Smallest Slice (Page 40) CRM - February 2008 - The Smallest Slice (Page 41) CRM - February 2008 - Burning Up the Paper Trail (Page 42) CRM - February 2008 - Sunny Skies for Knology (Page 43) CRM - February 2008 - No More Bumps for BlueRoads (Page 44) CRM - February 2008 - Secret of My Success (Page 45) CRM - February 2008 - Re:Tooling (Page 46) CRM - February 2008 - Re:Tooling (Page 47) CRM - February 2008 - Scouting Report (Page 48) CRM - February 2008 - Scouting Report (Page 49) CRM - February 2008 - Pint of View (Page 50) CRM - February 2008 - Pint of View (Page Cover3) CRM - February 2008 - Pint of View (Page Cover4)
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