CRM - March 2008 - (Page 49) April 14-17, 2008 Hyatt Regency Scottsdale, Resort and Spa at Gainey Ranch, Scottsdale, AZ Get 15% Off With Code 10547.002XZ211 INTEGRATING KEY MARKETING CHANNELS TO IMPROVE CUSTOMER CONVERSION, RETENTION AND ENGAGEMENT Real Experience, Honest Lessons Learned And Best Practices Shared On: Email Marketing Web 2.0 & Social Media Search Marketing Customer Experience Mobile Banking Brand Loyalty Online Acquisition Web Analytics Site Optimization Net.Finance 2008 Offers You Key Learnings To: • • • • • • Improve your acquisition and retention strategies Up-sell and cross-sell your products within the authenticated site Maximize analytics to improve the customer experience Examine implemented mobile banking programs Optimize your site to overcome site abandonment Engage your customers using Web 2.0 technologies Actionable Marketing Insights From: Vinoo Vijayaraghavan Vice President Online Marketing and Strategies Bank of America Jennifer Sussman Customer Experience Strategist Direct Distribution Channel American Century Investments Cheryl Guerin Vice President Promotions & Interactives MasterCard International Helen Loh Vice President, eMarketing Client Web Services Charles Schwab Daan Josephus Jitta, Senior Vice President, Direct Channels and Innovation, ABN AMRO Netherlands Commercial Clients Brandon McGee, Vice President and Senior Product Manager, Mobile Banking, The Huntington National Bank Online Acquisition Strategies Best-Practices Forum: April 14th Gain new insights and learn unique strategies in acquiring new customers through the online channel. At the end of this special focus day, join your peers in the Innovative Marketing Ideas XChange (iMIX) and delve into the issues and challenges you face in developing, executing and integrating key marketing strategies. See page 6 for more information on the iMIX sessions. Enhancing The Online Banking Experience + Mobile Banking Day: April 17th As customers get more used to paying bills, checking accounts and managing finances online, you want to ensure you provide them with a comfortable and seamless banking experience. Find out next trends in online banking and learn more about the early successes and challenges in mobile banking. More Financial Institutions Sharing Their Experiences: Sponsored By: To Register: Call: 1.888.482.6012 or 1.973.812.5153 Fax:1.973.256.0205 Email: netfinance@wbresearch.com Visit: www.netfinanceus.com Organized By: http://www.netfinanceus.com http://www.netfinanceus.com
Table of Contents Feed for the Digital Edition of CRM - March 2008 CRM - March 2008 Contents Front Office Feedback Reality Check Customer Centricity The Tipping Point Re-shoring Contact Centers NetSuite’s Sweet Ride Takes Another Turn SaaS X.0? destinationCRM Dashboard Retailers Dream Big Detroit: Driven to Distraction Required Reading The Markets Within the Masses In Search of... Selling CRM to Your Sales Force Quixtar’s Quick Fix Travelocity’s New Traveling Companion Chasing Down First-Call Resolution Governing Better Marketing Secret of My Success Re: Tooling Connect Pint of View CRM - March 2008 CRM - March 2008 - CRM - March 2008 (Page Cover1) CRM - March 2008 - CRM - March 2008 (Page Cover2) CRM - March 2008 - Contents (Page 3) CRM - March 2008 - Contents (Page 4) CRM - March 2008 - Contents (Page 5) CRM - March 2008 - Contents (Page 6) CRM - March 2008 - Contents (Page 7) CRM - March 2008 - Front Office (Page 8) CRM - March 2008 - Front Office (Page 9) CRM - March 2008 - Feedback (Page 10) CRM - March 2008 - Feedback (Page 11) CRM - March 2008 - Reality Check (Page 12) CRM - March 2008 - Reality Check (Page 13) CRM - March 2008 - Customer Centricity (Page 14) CRM - March 2008 - Customer Centricity (Page 15) CRM - March 2008 - The Tipping Point (Page 16) CRM - March 2008 - The Tipping Point (Page 17) CRM - March 2008 - Re-shoring Contact Centers (Page 18) CRM - March 2008 - NetSuite’s Sweet Ride Takes Another Turn (Page 19) CRM - March 2008 - destinationCRM Dashboard (Page 20) CRM - March 2008 - Retailers Dream Big (Page 21) CRM - March 2008 - Detroit: Driven to Distraction (Page 22) CRM - March 2008 - Required Reading (Page 23) CRM - March 2008 - The Markets Within the Masses (Page 24) CRM - March 2008 - The Markets Within the Masses (Page 25) CRM - March 2008 - The Markets Within the Masses (Page 26) CRM - March 2008 - The Markets Within the Masses (Page E1) CRM - March 2008 - The Markets Within the Masses (Page E2) CRM - March 2008 - The Markets Within the Masses (Page E3) CRM - March 2008 - The Markets Within the Masses (Page E4) CRM - March 2008 - The Markets Within the Masses (Page E5) CRM - March 2008 - The Markets Within the Masses (Page E6) CRM - March 2008 - The Markets Within the Masses (Page E7) CRM - March 2008 - The Markets Within the Masses (Page E8) CRM - March 2008 - The Markets Within the Masses (Page E9) CRM - March 2008 - The Markets Within the Masses (Page E10) CRM - March 2008 - The Markets Within the Masses (Page E11) CRM - March 2008 - The Markets Within the Masses (Page E12) CRM - March 2008 - The Markets Within the Masses (Page 27) CRM - March 2008 - The Markets Within the Masses (Page 28) CRM - March 2008 - The Markets Within the Masses (Page 29) CRM - March 2008 - The Markets Within the Masses (Page 30) CRM - March 2008 - The Markets Within the Masses (Page 31) CRM - March 2008 - In Search of... (Page 32) CRM - March 2008 - In Search of... (Page 33) CRM - March 2008 - In Search of... (Page 34) CRM - March 2008 - In Search of... (Page 35) CRM - March 2008 - In Search of... (Page 36) CRM - March 2008 - In Search of... (Page 37) CRM - March 2008 - Selling CRM to Your Sales Force (Page 38) CRM - March 2008 - Selling CRM to Your Sales Force (Page 39) CRM - March 2008 - Selling CRM to Your Sales Force (Page 40) CRM - March 2008 - Selling CRM to Your Sales Force (Page 41) CRM - March 2008 - Selling CRM to Your Sales Force (Page 42) CRM - March 2008 - Travelocity’s New Traveling Companion (Page 43) CRM - March 2008 - Chasing Down First-Call Resolution (Page 44) CRM - March 2008 - Governing Better Marketing (Page 45) CRM - March 2008 - Secret of My Success (Page 46) CRM - March 2008 - Re: Tooling (Page 47) CRM - March 2008 - Connect (Page 48) CRM - March 2008 - Connect (Page 49) CRM - March 2008 - Pint of View (Page 50) CRM - March 2008 - Pint of View (Page Cover3) CRM - March 2008 - Pint of View (Page Cover4)
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