CRM - March 2009 - (Page 35)

CRM AND THE iPHONE The iPhone’s Greatest Hits (So Far) Below, a look at the 20 most-popular business-application downloads off the iPhone App Store TOP PAID APPLICATIONS: 1. iJobs 6. PDF Reader Pro TOP FREE APPLICATIONS: 1. iTalk Recorder 6. iTie 2. Home Buying Power 7. Spreadsheet 2. QuickVoice Recorder 7. iVault 3. Recorder 8. Keeper (Password & Data Security) 3. Remote Desktop Lite 8. ScribbleChat 4. SpeakEasy Voice Recorder 5. Voxie Pro Recorder & Dictation 9. ReaddleDocs 4. Cisco WebEx Meeting Center 5. Mocha VNC Lite 9. ZIP Finder: Free ZIP Code Locator 10. Folders 10. Jobs SOURCE: iPhone App Store (as of Jan. 26, 2009) the App Store, he says, “we can reach a massive audience who didn’t know about our solutions without the marketing spend normally associated with such broad reach.” “Everyone took this first leap and is getting the mobile app out there—it’s ‘Hurry and get one built. We need to stay competitive. We just need to get one,’” Meeker says. It’s not until after an application launches, he says, that most companies step back to see what else is possible. Meeker argues that unless an application needs to access functions native on the iPhone such as the GPS, the camera, or the address book, there aren’t many reasons to develop an SDK app rather than a Web application. “Really weigh the pros and cons of using the browser,” he says. “It looks and feels just like the desktop app.” For Jaica Kinsman, the senior learningtechnology specialist for Hannaford Bros., an East Coast supermarket chain, having access to the same programs from computers and handheld devices is essential— especially with the iPhone she bought for her own use. “My iPhone is my lifeline,” Kinsman says. “I use it for everything.” Hannaford uses Socialcast, an internal social-networking application that allows Mar 6, 2008 Apple opens up the software development kit on the iPhone. Apple also announces the iPhone App Store, and support for Microsoft Exchange ActiveSync. Feb 5, 2008 The 16GB iPhone is released. Jul 11, 2008 The 3G iPhone hits stores. Jun 9, 2008 At the Worldwide Developers Conference, Jobs announces the 3G iPhone, priced at $199 for the 8GB model and $299 for the 16GB model. The phone will be rolled out in 70 countries— beginning with 22 on July 11. Sep 2008 Motorola confirms that it’s working on hardware products that would run Android. Oct 22, 2008 Open Handset Alliance releases the T-Mobile G1 device in the U.S., the first phone using the Android open-source platform. Jan 16, 2009 Apple announces on its Web site that 500 million applications have been downloaded. Jan 8, 2009 Jon Rubinstein debuts the Palm Pre at the 2009 Consumer Electronics Show. To Come: • HTC is planning a “portfolio” of Android-based phones to be released in summer 2009. • Sony Ericsson is planning to release an Android-based handset in summer 2009. • Samsung plans to offer a phone based on Google’s Android operating system in the second quarter of 2009. Sep 9, 2008 The App Store hosts 3,000 applications and boasts 100 million accumulated downloads. www.destinationCRM.com CUSTOMER RELATIONSHIP MANAGEMENT | MARCH 2009 35 http://www.destinationCRM.com

Table of Contents Feed for the Digital Edition of CRM - March 2009

CRM - March 2009 Contents Front Office Reality Check Customer Centricity The Tipping Point Stay Tuned Stimulating Citizen Experience CRM on Twitter Retailers Face Reality Making Relationships Matter Required Reading We the People Innovation Nation CRM and the iPhone Looking to Score The Virtual Welcome Mat A Tough Transition Made Easier A Training Regimen Gets Rigorous A Battle Fought from Afar Secret of My Success Re:Tooling Connect Pint of View

CRM - March 2009

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