CRM - April 2009 - (Page 34) “Arussy skillfully illustrates how critical excellence is in corporate strategy and the significant role every employee plays in its delivery. Excellence Every Day is an important read for both executives and employees.” —Jill Griffin, author, Customer Loyalty Supercharge your employees’ performance and amaze your customers! Author Lior Arussy reveals how a subtle yet pervasive mind-set he calls the “Excellence Myth” holds employees and businesses back by undermining individual performance, eroding customer loyalty, and erasing any competitive advantage a firm may enjoy or aspire to. In Excellence Every Day, Arussy demonstrates that a company’s success is the direct consequence of the many choices its people make daily. His inspired (and inspiring) remedy is the “Daily Choice,” a strategy that empowers employees to reach new heights of excellence—delighting customers and achieving superior results from the bottom up. “In Excellence Every Day, Lior Arussy defines the ‘why’ and outlines the ‘how’ by which employees can make daily choices resulting in delivering exceptional customer experiences.” —John Moore, author, Tribal Knowledge About the Author Lior Arussy is an author, visionary, consultant, and creative catalyst who specializes in helping firms create delightful customer experiences and execute profitable customer strategies. He is the author of Passionate and Profitable and The Experience! How to Wow Your Customer and Create a Passionate Workplace. Arussy is the founder and president of Strativity Group, Inc., which advises global 2000 companies and emerging businesses around the world. ISBN 978-0-910965-79-8 • $24.95 240 pages • hardcover Available Wherever Business Books Are Sold. www.infotoday.com http://www.infotoday.com
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