CRM - May 2008 - (Page I-2)

2 May 2008 Sponsored Content CRM magazine Best Practices Series: Business Intelligence, Analytics, and Data Mining WISDOM THROUGH UNDERSTANDING In the following pages you’ll find nine distinct essays covering best practices in business intelligence, analytics, and data mining. The common goal of these essays is to help organizations better understand the world around them by making sense of raw data. In fact, the first essay, “Turning Information into Insights,” asks you to imagine every person in your business making better choices—every time, and in every situation. This broad and sweeping premise may sound a bit utopian, but it’s at the crux of what these tools are intended to help us accomplish in the first place: recognizing patterns that help us make smarter decisions. Creating actionable intelligence, predictive and uplift modeling, multivariate testing, interaction analysis, customer lifecycle analytics, and engagement strategies are all covered in this special supplement to CRM magazine. To share this section with others in your organization, please visit www.destinationCRM.com/whitepapers and download the PDF in its entirety. Bob Fernekees GROUP PUBLISHER CRM Media, LLC a division of Information Today, Inc. SILVER SPONSOR 3030 Orchard Parkway San Jose, CA 95134 Phone: +1 (800) 527-0580 Fax: +1 (408) 953-6001 www.businessobjects.com 400 Missouri Avenue, Suite 100 Jeffersonville, IN 47130 Phone: (866) 623-0018 Email: info@accentonline.com www.accentonline.com 10713 South Jordan Gateway, Ste. 120 South Jordan, UT 84095 Phone: (801) 617-8000 Toll Free: (866) 794-4785 www.allegiance.com 2200 Ross Ave., Suite 3500 Dallas, TX 75201 Phone: (214) 981-3100 Email: info@etalk.com www.etalk.com 201 Mission Street, Suite 1950 San Francisco, CA 94105 Phone: +1 (415) 904-4160 Fax: +1 (415) 904-9041 Email: sales-us@kxen.com www.kxen.com 125 Summer Street Boston, MA 02110 Phone: +1 (617) 457-5200 Email: contactus@portraitsoftware.com www.portraitsoftware.com 9197 South Peoria Street Englewood, CO 80112 Phone: 1.800.TELETECH Phone: (303) 397-8100 www.teletech.com 330 South Service Road Melville, NY 11747 Phone: (631) 962-9600 Toll Free: (800) 4VERINT Email: info@verint.com www.verint.com 11650 Miracle Hills Drive Omaha, NE 68154 Phone: +1 (800) 841-9000 www.westinteractive.com Bob Fernekees, Group Publisher 212-251-0608 x13 bfernekees@destinationcrm.com Adrienne Snyder, Eastern/Midwest Account Director 201-327-2773 adrienne@destinationcrm.com Dennis Sullivan, Western Account Director 800-248-8466 x538 dennis@destinationcrm.com Produced by: CRM Media A Division of Information Today, Inc. http://www.destinationCRM.com/whitepapers http://www.businessobjects.com http://www.businessobjects.com http://www.etalk.com http://www.kxen.com http://www.allegiance.com http://www.accentonline.com http://www.accentonline.com http://www.allegiance.com http://www.etalk.com http://www.kxen.com http://www.westinteractive.com http://www.verint.com http://www.teletech.com http://www.portraitsoftware.com http://www.westinteractive.com http://www.portraitsoftware.com http://www.teletech.com http://www.verint.com

Table of Contents Feed for the Digital Edition of CRM - May 2008

CRM - May 2008 Contents Front Office Feedback Reality Check Customer Centricity The Tipping Point Is CRM Too Hard for Microsoft Vendors Go Virtual For Feedback Sense-sational Marketing How UGC Can Benefit CRM DestinationCRM Dashboard Price Check, Aisle 5 Required Reading The Moving Target The Excellence Myth Seven Steps to SOA Success And They're Off! Are You Ready to Party? Skin in the Game The Right Numbers Secret of My Success Re: Tooling Connect Pint of View

CRM - May 2008

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