CRM - May 2008 - (Page I-8)

8 May 2008 Sponsored Content Proof in Real Dollars How Engagement Impacts Your Business How Does a Few Extra Million to Your Bottom Line Sound? Learn How Small Increases in Customer Engagement Dramatically Impact Your Business in Real Dollars Increasing engagement at your company is a big deal. Very small improvements in the number of customers in your ‘engaged’ group lead to high returns that can be measured in real dollars. It’s a reality that most business managers have little confidence in their ability to quantify the impact of increases in customer loyalty and engagement on their organization. Allegiance can help. Allegiance has developed four simple ways that any business can measure the positive impact of increased engagement. Now you can confidently show this to your company and then enjoy the rewards: satisfaction of a job well done, a big raise, and that feeling of being a hero. EVERY BUSINESS SHOULD WANT HIGHLY ENGAGED CUSTOMERS Historically, quantifying engagement has been elusive, unmeasured and undisciplined. Allegiance now presents the four primary measurements to successfully calculate the impact of increased engagement. These are: 1. VALUING SHARE OF WALLET 2. VALUING A POSITIVE REFERRAL 3. VALUING REDUCED CHURN 4. VALUING FEEDBACK RESPONSE Engagement is the emotional connection or attachment that a customer develops during the interactions with an organization. When customers are engaged with an organization, they are emotionally connected, passionate about its products and services, as well as aligned with the purpose and direction of the organization. Customers who increase their desirable behaviors are more economically valuable. Valuing the Share of Wallet is a critical element in quantifying the positive impact of increased customer engagement for your business Read all the details about quantifying engagement in this new Allegiance white paper: The Positive Economics of Customer Engagement The premise of this paper is bold. It connects customer engagement with hard economic benefit. Many organizations have failed to find the secret formula to justify new investments to focus on customer engagement and loyalty activities. This paper identifies four of the top outcomes of customer engagement that can be measured in dollars. These outcomes are simple to understand, realistic to execute, support and measure, and offer solid results with high impact. ALLEGIANCE OFFERS THE TOOLS AND BUSINESS INTELLIGENCE FOR COMPLETE ENGAGEMENT MANAGEMENT Download it free at www.allegiance.com/crm2 Allegiance specializes in helping businesses measure and increase engagement with customers and employees, and link engagement to business results. Our Engage Platform is a turnkey, softwareas-a-service (SaaS) offering that is simple to implement, and makes feedback and engagement management across the enterprise possible. www.allegiance.com/crm2

Table of Contents Feed for the Digital Edition of CRM - May 2008

CRM - May 2008 Contents Front Office Feedback Reality Check Customer Centricity The Tipping Point Is CRM Too Hard for Microsoft Vendors Go Virtual For Feedback Sense-sational Marketing How UGC Can Benefit CRM DestinationCRM Dashboard Price Check, Aisle 5 Required Reading The Moving Target The Excellence Myth Seven Steps to SOA Success And They're Off! Are You Ready to Party? Skin in the Game The Right Numbers Secret of My Success Re: Tooling Connect Pint of View

CRM - May 2008

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