CRM - August 2008 - (Page BP4)

4 August 2008 Sponsored Content salesforce account. All that is required is a simple 15-minute installation of the Appexchange-certified Ribbit for Salesforce application. VERTICAL MARKET IMPLICATIONS CRM users in financial services, banking, media, healthcare and other markets herald the application “an essential tool,” crediting voice-to-text conversion, storage and data management and seamless integration with salesforce.com as boosts to efficiency and competitive advantage. “We build salesforce.com powered tools for the real estate market to give agents, brokers and developers an advantage in today’s very competitive environment,” said Steve Kompolt, CEO, Real Intelligence, Inc. “Residential agents are very mobile, and timely responses can make or break a deal. These agents benefit from the integration of our products and Ribbit with visual voicemail and transcribed voice messages, in addition to offering compliance benefits with automatic logging of calls. This is a must-have combination of tools in the eyes of our early customers.” “I need to keep a log of all client communications for compliance reasons,” reports Mark Thomason, Realtor, RE/MAX. “Now, I don’t have to write or type notes to track everything, Ribbit for Salesforce streamlines my communications since it puts call and message information directly into salesforce. I’m much more responsive to my clients, because I can instantly see and respond to voicemail, even if I’m in a meeting. It’s saving me hours and makes closing deals a lot easier.” Users report benefits in advertising sales as well. Oscar Chiarella, Account Manager at the Sacramento Bee, explains that “Voicemail converted to text and stored automatically in my clients’ salesforce.com file, letting me share messages with colleagues, store them for reference or reply with a call. If I am in a meeting or conference, my voicemail is automatically converted to a text message so that I can check them visually without having to call and retrieve the messages, which can be impractical or impossible. In short, Ribbit has become an essential tool for managing my client relationships.” CONCLUSIONS productivity. Since most sales teams consider customer visits, often to remote locations, to be a critical business function, any application that increases the productivity of out-ofoffice time offers great value to users in a variety of market segments. In addition, sales managers are likely to report greater satisfaction across their selling teams as Ribbit for Salesforce users finally find a way to stay on top of updates and reap the benefits of well-documented meeting reports, memos, reminders and other important details, when their team members simply leave a voice message from their phones. Especially in vertical markets, which rely on customized workflows within CRM applications, seamlessly-integrated voice input addresses specific productivity needs and delivers benefits at all points in the business process, even when the demands of the road keep busy salespeople away from their computer. Since voice is the most natural form of data input, and since mobile phones are already an “always on” part of the mobile sales professional’s workday, linking mobile voice to CRM workflow can deliver a new level of productivity, responsiveness and accuracy across vertical segments. ABOUT RIBBIT As Silicon Valley's first phone company, Ribbit's mission is to "liberate voice from the device, and integrate it into the workflow of life, both business and personal." By providing a world-class telephone carrier infrastructure — and the first open platform for Internet and voice developers — Ribbit unleashes innovation across the entire telephony marketplace, from the development of leading-edge consumer voice services to the integration of voice with the world's best business applications. Learn more about Ribbit at http://ribbit.com Enabling voice input to CRM is inarguably a breakthrough in sales http://salesforce.com http://salesforce.com http://salesforce.com http://ribbit.com

Table of Contents Feed for the Digital Edition of CRM - August 2008

CRM - August 2008 Contents Front Office Feedback Reality Check Customer Centricity The Tipping Point Maximum Security A Code Win Doesn’t Blow Forming the Platform CRM on Twitter CRM Class Is in Session Making CRM Mandatory for University Administration Required Reading Cover Story: Calling it Quits Wouldja Look at That? 8 Enterprise Strategies That Stick CRM Searches for Search All Lines Are Not Busy UC: As Easy as A-B-C Even Contact Centers Have Room for Improvement Money Lying Around? Secret of My Success Re:Tooling Scouting Report Pint of View

CRM - August 2008

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