CRM - August 2008 - (Page BP9)

Sponsored Content August 2008 9 SOCIALPRISE: Leveraging Social Data in the Enterprise I. SOCIALPRISE APPLICATIONS: GETTING THE WHO, WHAT AND WHEN OF BUSINESS WHEN YOU NEED IT MOST emerging as a mash-up of both information and user experience. II. INTRODUCING BUSINESS SEARCH AND INTELLIGENCE: THE NEW SCIENCE OF DEAL-MAKING As the amount of data available on the Internet has exploded, magnified by increased convergence of previously disparate “professional” and “personal” sources, so too has the need for sales to be able to harness this data to gain a competitive edge and grow topline revenue. However, traditional business information services don’t do enough to help sales professionals sort through potential deals and dealmakers. Subscription databases and list building services can give you facts, data and news, but the filtering they provide is rarely enough to help you identify the most relevant prospects for sales and business development activities. Search engines? Though they are pretty good at finding basic business information quickly, they cannot scale to build a powerful business intelligence service. Social networks at least can help you identify specific people in trusted relationships, but they rarely expose their current business activities or needs. Maintaining these “parallel universes” of social media for personal relationship information and of business information services for news, data and research just doesn’t work for today’s sales professional. It’s timeconsuming and oftentimes results in missed opportunities even when you have the right relationships and the right products. The key to solving this problem is recognizing that it’s no longer just who you know that will make business deals happen but “what you know about who you know” tightly synched with “when and where you should know it”. You need to be able to combine the best enterprise-ready information sources with the best insights from social relationships and buyer behavior to identify the right opportunities at the right time and determine the right people to contact. The solution is a Socialprise application. Socialprise is the natural convergence of social media and enterprise applications, who’s in what state for deal-making before I even pick up the phone or send an email? III. INSIDEVIEW: THE PIONEER IN BUSINESS SEARCH AND INTELLIGENCE APPLICATIONS Business Search and Intelligence, a unique socialprise application, brings the “who”, “what” and “when” of your prospects together into integrated results. Call it a “mashup,” meta-aggregation or workflow application, it is the effective integration of disparate content sources, distilled down to actionable insights, and delivered at the point of need is a fundamental promise of Business Search and Intelligence. Business Search and Intelligence represents a significant trend towards greater efficiency in sales and business development management. It can help businesses by leveraging technology to discover and aggregate all of this information and distill it into a whole that’s far greater than the sum of its parts. Business Search and Intelligence presents the resulting insights within the meaningful context of existing Customer Relationship Management (CRM) applications and business processes – which is the point of need. It answers the key questions: What do I need to know to make the right calls today? How can I know InsideView is a pioneer in on-demand business search and intelligence applications. We were founded in 2005 to take advantage of this convergence of social media and enterprise applications (socialprise) – and bring the insights gained from subscription and user-generated sources to the enterprise. Our applications sit at the junction of traditional enterprise applications and social networks and present a mash-up of the information and the user experience between these once disparate universes. We are believers in both form and function. We address both content aggregation and presentation – and inject it with collaborative functionality for the enterprise. InsideView has delivered on the promise of “smart, fresh and complete” business search and intelligence to over 100 world class organizations. Customer like Ariba, Centive, Cisco/WebEx, JobScience, Lucidera, Rearden Commerce, ServiceSource, SuccessFactors and Symantec have all experienced measurable returns on their investment, enabled by closing the kinds of deals that you’re probably seeking today. ABOUT INSIDEVIEW InsideView is headquartered in San Francisco, California with operations in Hyderabad, India. We are privately held and venture-backed by Emergence Capital, Rembrandt Venture Partners, Greenhouse Capital Partners, along with investments from leading Silicon Valley executives.

Table of Contents Feed for the Digital Edition of CRM - August 2008

CRM - August 2008 Contents Front Office Feedback Reality Check Customer Centricity The Tipping Point Maximum Security A Code Win Doesn’t Blow Forming the Platform CRM on Twitter CRM Class Is in Session Making CRM Mandatory for University Administration Required Reading Cover Story: Calling it Quits Wouldja Look at That? 8 Enterprise Strategies That Stick CRM Searches for Search All Lines Are Not Busy UC: As Easy as A-B-C Even Contact Centers Have Room for Improvement Money Lying Around? Secret of My Success Re:Tooling Scouting Report Pint of View

CRM - August 2008

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