CRM- September 2008 - (Page 3) Contents Vol. 12, No. 9 COVER STORY 23 The 2008 Market Awards We cover CRM all year long, but this is the time for us to recognize excellence in the industry—excellence in all its sundry forms: the vendors atop the marketplace and the ones on the rise, the thought leaders who drive those vendors to new heights, and, best of all, the companies using CRM to connect with their customers. BY THE EDITORS OF CRM MAGAZINE 24 Influential Leaders Eight thinkers and visionaries shaping the industry. They may not be the biggest names in CRM—they’re just the ones making change happen. BY MARSHALL LAGER, LAUREN McKAY, CHRISTOPHER MUSICO, AND JESSICA TSAI 29 Rising Stars Eight companies—not all of them CRM vendors—that are making unique contributions to the CRM industry. BY MARSHALL LAGER, LAUREN McKAY, CHRISTOPHER MUSICO, AND JESSICA TSAI 34 Market Leaders We reveal the winners, leaders, and ones to watch in 10 categories—including two new ones. Some names are familiar, some are new—but they’re all deserving of praise. BY MARSHALL LAGER, LAUREN McKAY, CHRISTOPHER MUSICO, JESSICA SEBOR, AND JESSICA TSAI 47 The Elite These four CRM users—enterprise-level and midmarket, sales and marketing—proved the enduring value of CRM. BY MARSHALL LAGER, LAUREN McKAY, CHRISTOPHER MUSICO, AND JESSICA TSAI CRM (ISSN 1529-8728) is published monthly by CRM Media, a division of Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055. Periodicals postage paid at Medford, NJ, and at additional offices. Copyright 2008 by CRM Media. All rights reserved. Reproduction or use of the contents in whole or in part without permission of the publisher is prohibited. The publisher assumes no responsibility for care and return of unsolicited materials. Subscriptions: Free to qualified readers as defined on the subscription card, but a charge of $15 per year for subscribers in Canada and Mexico, and $40 per year for all other subscribers outside the United States is required for shipping charges. For nonqualified subscribers, charges are $23.95 per year within the United States, $38.95 per year in Mexico and Canada, and $63.95 per year in all other countries. Back issues are available at $7.50 for U.S. orders and $10.00 in Canada and elsewhere. All rights reserved. All charges are payable in advance in U.S. dollars. Send subscription requests and address changes (please include old mailing label) to: CRM magazine, P.O. Box 3510, Northbrook, IL 60065; or call 847-291-5213. Subscribe online: www.destinationCRM.com. POSTMASTER: Send address changes to CRM magazine, P.O. Box 3510, Northbrook, IL 60065. International Publications Mail (Canadian Distribution) Sales Agreement No. 1226983. www.destinationCRM.com CUSTOMER RELATIONSHIP MANAGEMENT | SEPTEMBER 2008 3 http://www.destinationCRM.com http://www.destinationCRM.com
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