CRM- September 2008 - (Page 47) THE 2008 ELITE If you’re a regular reader, you know how much we like to praise successful CRM implementations—but each year around this time, we like to draw attention to a select few. Return on investment and other metrics are compelling, but what really draws our attention are projects By the editors of CRM magazine that help businesses conduct their business better. We think we’ve found some: enterprise-level and midmarket, marketing and sales—these are CRM initiatives that worked, and are still working, continuing to provide value to users wise enough to commit to them. www.destinationCRM.com CUSTOMER RELATIONSHIP MANAGEMENT | SEPTEMBER 2008 47 http://www.destinationCRM.com
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