CRM- September 2008 - (Page I10) 10 September 2008 Sponsored Content Take the Mobile CRM Leap: Leave the Laptop Behind The sight of thumbs flexing rapidly over a scroll button and the sound of belt holsters snapping in airport terminals are signs of the times, as mobile devices, like BlackBerry® and Windows Mobile® smartphones, that deliver instant access to phone and email have allowed mobile and sales professionals to keep their businesses moving - whenever, wherever. PDAs and smartphones are now an essential tool for companies to keep up with the pace of customer demand, increase productivity and flexibility, while improving communication between the field and home base. Advancements in mobile technologies have made the dream of abandoning cumbersome laptops a reality. Soon, the days of four plastic bins per person at the airport will be over. So what’s the biggest bang for the mobile workforce? Customer power. Sales power. Enter mobile CRM. In order to spend more time working in the field, sell more, and build lasting relationships with customers, your sales people need more than just email and phone. They need customer information at their fingertips on their mobile devices. For over 20 years, Maximizer™ CRM has been the leading simple and accessible CRM solution, providing the best value for small and medium-sized businesses. As times have changed, so has Maximizer. Evolving from the leading solution for Windows desktops to synchronized laptops, to online web, the company’s mobile solutions, Maximizer CRM Mobile, gives field sales and other mobile professionals access to the customer and prospect information they need to perform their jobs more effectively and ultimately strengthen the relationship with the customer – both new and old. With Maximizer CRM Mobile, savvy sales professionals are abandoning their laptops in favor of smartphones. It’s simple, more cost effective and better for both your sales organization and your customers. Before you take the leap, let’s explore some of the smart business benefits of Maximizer CRM Mobile: Improve Productivity and Reduce Downtime for forecasting, decision-making and strategic planning. Maximizer CRM Mobile will arm your sales team with the information necessary to work at the pace that customers demand. Next time your team is in the field, give them access to customer information through Maximizer CRM on a BlackBerry or Windows Mobile device rather than a laptop with easy access to: • ACCOUNTS, CONTACTS, LEADS • NOTES AND DOCUMENTS ON EACH ACCOUNT • LOGGING CALLS AND EMAILS • MAPS AND DIRECTIONS • TASKS AND APPOINTMENTS • SALES OPPORTUNITIES • CUSTOMER SERVICE CASES • SYNCHRONIZATION AND OPTIONAL ACCESS THROUGH THE WEB AND DESKTOP Maximizer CRM Mobile has the power to reduce downtime to keep sales people productive when they’re waiting in a lobby or in line at the airport. The sales rep doesn’t need to rush back to the hotel or office to report on the client visits – and risk forgetting valuable information along the way. Moreover, accessing and updating CRM information on-the-fly gives sales people back more of their personal time by letting them access the information wherever they are – and not just in the office or through a laptop. Build Customer Intimacy and Win More Deals With Maximizer CRM Mobile, the center of activity for the sales team is no longer at the office, but in their hands in the field where business takes place. This enables increased customer face time and relationship building to help clinch the sale. Forecasting and Business Intelligence with Real-Time Updates Real-time updates from sales people in the field with mobile devices ensure that management receives better information After Maximizer CRM Mobile was implemented across his sales force, Byron MacPhee, U.S. vice president of sales at Sigvaris, said, “Without a doubt, Maximizer CRM for Windows Mobile has been a highly successful productivity tool for our mobile field team, as well as our service staff and R&D department. This gives the executive team a tremendous strategic advantage in having near real-time customer information flowing in from the field which ultimately allows Sigvaris to remain a proactive customer service organization.” Are you ready to leave your laptop behind? With the shaken economy and businesses fighting for every dollar, invest in a smart mobile CRM solution that is simple, offers the lowest total cost of ownership, and provides the greatest value for your business. Let Maximizer CRM Mobile help your company achieve optimal sales productivity, customer satisfaction, and ultimately – win more deals in the field. Soon, the thought of lugging around a laptop in a bag will be as unheard of as a permanently docked car phone. Arm your sales force with Maximizer CRM Mobile today and beat your competition.
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