CRM- September 2008 - (Page I3) Sponsored Content September 2008 3 Working the Way Salespeople Work Selling is hard, especially when you are on the road. Time is precious in a sales cycle. Whether on the go or meeting with customers, today’s workers spend an everincreasing amount of time away from the office while juggling multiple deals. Work styles while mobile are different than when in front of a desk. Sales users need to complete frequent tasks involving customer information in CRM, while only using their mobile device. These sales professionals need to stay productive while on the road and expect critical information at their fingertips – quickly and easily. While sales organizations can benefit greatly from mobile innovation, many mobile applications are complex and fail to consider the unique qualities of today’s mobile devices, limiting the potential of mobile productivity. CHALLENGES FACING THE MOBILE FIELD SALES ORGANIZATION REALIZING THE FULL POTENTIAL OF A MOBILE SALES FORCE Sales users deserve better. Maximize their time away from the office with an application that models their mobile work style and: 1.) Streamlines frequent tasks. Salespeople are schedule-driven and need a mobile solution that reflects their daily rhythms. Intuitive features such as placing phone calls, sending emails, and retrieving driving directions directly from a contact view keep users productive while after-call prompts for creating tasks, appointments, and call notes minimize overhead spent on administrative activities. 2.) Is simple and easy to use. Mobile applications should be centered on the user rather than the source of data. Mobile users need critical information at a glance without being forced to scroll down for frequently accessed information. Extraneous functionality and data are counterproductive. 3.) Accesses local and enterprise information in one click. Sales reps don’t know and don’t care where the information is located – they just want the information. Whether calendar or customer information is available locally on the device or remotely on a CRM server, sales reps need an application that can give them the answer they need. 4.) Enhances collaboration to increase sales effectiveness. Selling is collaborative in nature. Sales reps need a mobile application that allows them to share information, communicate, and set up meetings with team members and customers easily and effortlessly. 5.) Ensures “anywhere access”. Don’t let network connectivity affect sales rep productivity. Features such as automatic caching of frequently accessed data and store-and-forward capabilities reduce interruptions or lost work. 6.) Is easy to deploy and maintain. Simple setup, deployment, and maintenance with no infrastructure requirements are critical to getting a mobile workforce up and running quickly. A DIFFERENT KIND OF MOBILE APPLICATION Salespeople don’t need a desktop application repurposed in a mobile device. They need an application that is designed specifically for a mobile device and for their mobile work style. Sales users want a solution where the information they need is simply a click away. However, sales reps are hindered by a number of challenges in many of today’s mobile tools: • FEATURE AND DATA OVERLOAD • CUMBERSOME USER INTERFACE • INFORMATION DISPERSED ACROSS MANY SYSTEMS • COMPLEX DEPLOYMENT AND SETUP Sales reps will only use an application if it is easy to use and helps them get their job done. Oracle Mobile Sales Assistant works the way salespeople do. Simple and intuitive to use, Oracle Mobile Sales Assistant is designed specifically for mobile work styles to streamline frequent tasks, allow collaboration with key contacts and team members, and maximize customer insight through enriched CRM data. The result? Greater sales productivity, reduced costs, shortened sales cycles, and increased revenue. To learn more about Oracle Mobile Sales Assistant, visit crmondemand.oracle.com. THE ORACLE ADVANTAGE Frustration mounts when sales users have to endlessly scroll and click through lists and screens to enter data and find the information they need. Searching through and updating multiple calendars and contact lists is frustrating and error-prone. Manual data entry and lengthy synchronization times can exasperate even the most patient sales reps. The result? Incomplete sales information, decreased productivity, lower user adoption, and reduced sales. Oracle is the #1 global CRM provider, with the widest range of on-premise and on-demand applications – all backed by single-vendor hosting and management capabilities, plus the domain expertise that comes with deploying more than 4.6 million live CRM users. With more than 30 years experience and innovation in enterprise software, customers trust Oracle for their technology, middleware, and applications needs. http://crmondemand.oracle.com
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