CRM - October 2007 - (Page 46) Practical Books for Business Information Professionals from the Publisher of LAUGHING AT THE CIO A Parable and Prescription for IT Leadership By Bob Boiko • 224 pages ISBN 978-0-910965-78-1 • $29.95 Print buyers receive free ebook access; ebook also sold separately MAKING SEARCH WORK Implementing Web, Intranet and Enterprise Search By Martin White • 192 pages ISBN 978-1-57387-305-5 • $69.50 CASHING IN WITH CONTENT How Innovative Marketers Use Digital Information to Turn Browsers into Buyers By David Meerman Scott; Foreword by Michelle Manafy • 280 pages ISBN 978-0-910965-71-2 • $24.95 THE VISIBLE EMPLOYEE Using Workplace Monitoring and Surveillance to Protect Information Assets—Without Compromising Employee Privacy or Trust By Jeffrey M. Stanton and Kathryn R. Stam • 376 pages ISBN 978-0-910965-74-3 • $24.95 ASSESSING COMPETITIVE INTELLIGENCE SOFTWARE A Guide to Evaluating CI Technology By France Bouthillier and Kathleen Shearer Foreword by Chun Wei Choo • 216 pages ISBN 978-1-57387-173-0 • $39.50 KNOWLEDGE MANAGEMENT LESSONS LEARNED What Works and What Doesn’t Edited by Michael E. D. Koenig and T. Kanti Srikantaiah • 624 pages ISBN 978-1-57387-181-5 • $44.50 SUPER SEARCHERS ON COMPETITIVE INTELLIGENCE The Online and Offline Secrets of Top CI Researchers By Margaret Metcalf Carr; Edited by Reva Basch Foreword by Jan Herring • 352 pages ISBN 978-0-910965-64-4 • $24.95 THE SKEPTICAL BUSINESS SEARCHER The Information Advisor’s Guide to Evaluating Web Data, Sites, and Sources By Robert Berkman; Foreword by Reva Basch • 312 pages ISBN 978-0-910965-66-8 • $29.95 www.infotoday.com Visit your local bookstore or order direct from the publisher. For more information, call (800) 300-9868; outside the U.S. call (609) 654-6266. Visit our Web site at www.infotoday.com or e-mail custserv@infotoday.com. Write to Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055. http://www.infotoday.com http://www.infotoday.com
Table of Contents Feed for the Digital Edition of CRM - October 2007 Contents Front Office Reality Check Customer Centricity Coupons Without the Clipping Something Special in the Air Oracle’s Name Game Market Focus: Sports & Entertainment: CRM Scores for Sports Franchises Statistically Speaking The Pulse Required Reading Are We There Yet? Help Them Help Themselves The Chain Gang Pay Day OutClick Media Gets a Second Opinion Best Kiteboarding Makes a Splash with NetSuite True-Blue Service Documentation Secret of My Success The Tipping Point Re:Tooling Pint of View CRM - October 2007 CRM - October 2007 - (Page Cover1) CRM - October 2007 - (Page Cover2) CRM - October 2007 - (Page 3) CRM - October 2007 - (Page 4) CRM - October 2007 - Contents (Page 5) CRM - October 2007 - Contents (Page 6) CRM - October 2007 - Contents (Page 7) CRM - October 2007 - Front Office (Page 8) CRM - October 2007 - Front Office (Page 9) CRM - October 2007 - Reality Check (Page 10) CRM - October 2007 - Reality Check (Page 11) CRM - October 2007 - Customer Centricity (Page 12) CRM - October 2007 - Customer Centricity (Page 13) CRM - October 2007 - Coupons Without the Clipping (Page 14) CRM - October 2007 - Something Special in the Air (Page 15) CRM - October 2007 - Oracle’s Name Game (Page 16) CRM - October 2007 - Market Focus: Sports & Entertainment: CRM Scores for Sports Franchises (Page 17) CRM - October 2007 - The Pulse (Page 18) CRM - October 2007 - Required Reading (Page 19) CRM - October 2007 - Are We There Yet? (Page 20) CRM - October 2007 - Are We There Yet? (Page 21) CRM - October 2007 - Are We There Yet? (Page 22) CRM - October 2007 - Are We There Yet? (Page 23) CRM - October 2007 - Are We There Yet? (Page 24) CRM - October 2007 - Are We There Yet? (Page 25) CRM - October 2007 - Help Them Help Themselves (Page 26) CRM - October 2007 - Help Them Help Themselves (Page 27) CRM - October 2007 - Help Them Help Themselves (Page 28) CRM - October 2007 - Help Them Help Themselves (Page 29) CRM - October 2007 - Help Them Help Themselves (Page 30) CRM - October 2007 - Help Them Help Themselves (Page 31) CRM - October 2007 - The Chain Gang (Page 32) CRM - October 2007 - The Chain Gang (Page 33) CRM - October 2007 - The Chain Gang (Page 34) CRM - October 2007 - The Chain Gang (Page 35) CRM - October 2007 - The Chain Gang (Page 36) CRM - October 2007 - The Chain Gang (Page 37) CRM - October 2007 - Pay Day (Page 38) CRM - October 2007 - Pay Day (Page 39) CRM - October 2007 - Pay Day (Page 40) CRM - October 2007 - Pay Day (Page 41) CRM - October 2007 - Pay Day (Page 42) CRM - October 2007 - Pay Day (Page 43) CRM - October 2007 - Best Kiteboarding Makes a Splash with NetSuite (Page 44) CRM - October 2007 - True-Blue Service Documentation (Page 45) CRM - October 2007 - True-Blue Service Documentation (Page 46) CRM - October 2007 - Secret of My Success (Page 47) CRM - October 2007 - The Tipping Point (Page 48) CRM - October 2007 - Re:Tooling (Page 49) CRM - October 2007 - Pint of View (Page 50) CRM - October 2007 - Pint of View (Page Cover3) CRM - October 2007 - Pint of View (Page Cover4)
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