CRM - October 2008 - (Page SF7)

Sponsored Content October 2008 7 Ribbit for Salesforce: VOICE AUTOMATION FOR SALESFORCE.COM ON THE APPEXCHANGE THE APPEXCHANGE OFFERS COUNTLESS WAYS TO CUSTOMIZE AND ENHANCE YOUR EXPERIENCE WITH SALESFORCE.COM. NOW ONE NEW APPLICATION—RIBBIT FOR SALESFORCE— DELIVERS A TRULY INNOVATIVE WAY OF KEEPING SALESFORCE.COM CURRENT AND ACCURATE BY MOBILIZING THE POWER OF VOICE. AVAILABLE ON THE APPEXCHANGE AND EASY TO TRY, INSTALL AND USE, RIBBIT FOR SALESFORCE BRINGS A NEW LEVEL OF MOBILE PRODUCTIVITY TO SALESFORCE.COM USERS THROUGH THE POWER OF VOICE. “Ribbit is a must have add-on for salesforce.com.” Paul K. Fury, CEO — The Fury Group, LLC creates a “visual” voice message right within the ‘home’ tab that lets him determine where and how he sees his incoming customer messages. Since Ribbit matches each incoming message to the proper customer record, Ribbit gives Paul an ongoing archive of voice data to enhance his customer recordkeeping. “Back in salesforce.com, my voicemails are already filed under the correct contact,” he explains. “I originally intended to connect Ribbit only to my cell phone calls. Now I have ALL of my phones organized with Ribbit.” TIME ADVANTAGES WORKFLOW SO THAT DATA IN THAT MESSAGE CAN BE STORED, SORTED, FORWARDED, TAGGED, SAVED OR DELETED AS EASILY AS IF IT WERE EMAIL • IT CREATES AN “ALWAYS ON” MOBILE PHONE BACKUP THAT’S ACCESSIBLE ANYTIME AND ANYWHERE, INDEPENDENTLY OF CELL RANGE OR BATTERY LIFE • IT PUTS SALESPEOPLE IN CHARGE OF CALLS ON A WHOLE NEW LEVEL, ALLOWING EASY MANAGEMENT OF ARCHIVING AND PRIVACY, AND KEEPING PERSONAL CALLS SAFEGUARDED AND PRIVATE STRATEGIC ADVANTAGE Paul Fury was like many independent sales professionals. He relied on salesforce.com as the central repository for his vital customer relationship information. Yet he was frequently challenged to find time to leverage all the salesforce.com offered. Paul also felt the pressure of managing the constant flow of incoming voicemail that streamed in to his growing company. Keeping up with salesforce.com account management and with the buildup of phone messages took time, and—like most salespeople—that time was best spent on closing business and delivering customer satisfaction. When Paul discovered Ribbit for Salesforce, he found the perfect solution to help with these challenges. “I spend the majority of my day in meetings,” he says, “and the ability to ‘read’ my voicemails in real time has become an advantage I cannot live without. I don’t have to excuse myself to listen to a long string of voicemails ‘just in case’ there is something important. With Ribbit for Salesforce I can quickly scan through, and pick out what needs my immediate attention and what can wait.” VISUAL VOICE MESSAGES “Time” is likely to be the most elusive component in the busy day of a sales professional. Moving between customer sites, juggling ongoing phone calls and unending action items, most salespeople report that “finding enough time to manage it all” is an ongoing career reality. Managing CRM details—inputting and organizing meeting notes, follow-up reminders and other important sales information—is an important priority that too often falls from the busy salesperson’s “to-do” list. Ribbit changes that by offering sales professionals a way to keep salesforce.com accounts accurate and current, even when they can’t get to the keyboard. By enabling salesforce.com updates to be called in from the phone, Ribbit streamlines CRM workflow and lets information that might otherwise get lost or forgotten flow effortlessly into salesforce.com. Ribbit for Salesforce delivers several important functions to the salesforce.com experience. • IT ALLOWS SALES PROFESSIONALS TO “TALK, NOT TYPE” UPDATES INTO SALESFORCE.COM ACCOUNTS Ribbit for Salesforce delivers strategic advantage by serving as an “invisible assistant” to salesforce.com users, streamlining their management of voicebased information while also providing an advantage over keyboard-based salesforce.com input. “Dictation” and “transcription” are two business terms that have all but disappeared in the age of “do it yourself ” and computer- • IT DIRECTS INCOMING CALLS INTO A PRIVATE ONLINE CALL “MANAGEMENT CENTER” THAT CAPTURES AND PROCESSES CALLS, CONVERTS THEM TO TEXT AND SENDS THEM AS SMS OR EMAIL SO THAT THEY ARE Ribbit is easy to find on the AppExchange. Just search for "Ribbit" and then press the "Test Drive" button. ACCESSIBLE ONLINE OR ON A MOBILE PHONE By directing Paul’s incoming calls right into his salesforce.com account, Ribbit • IT INTEGRATES VOICE MESSAGES SEAMLESSLY INTO SALESFORCE.COM http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com http://www.salesforce.com

Table of Contents Feed for the Digital Edition of CRM - October 2008

CRM - October 2008 Contents Front Office Feedback Reality�Check Customer Centricity The Tipping Point Sprinting Toward Disaster? SAP�Retains Market-Share Lead in�CRM A�Week of Strong Customer�Service CRM�on Twitter Build a Good Event and They Will Come Required Reading There's No Place Like Home The New Breed of CRM�Consultant The Price is Right...You Hope How Much Marketing is Too�Much? The�Sweet Smell of High-Quality�Service The Next Act! For An Acquisition Some Stories Never Get Old CRM�Eases the Pressure For WIKA�Instruments Secret of My Success Re:Tooling Scouting Report Pint of View

CRM - October 2008

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