CRM - November 2008 - (Page 35) The Boomers Carolyn Burnham (Annette Bening): “Uh, whose car is that out front?” Lester Burnham (Kevin Spacey): “Mine. 1970 Pontiac Firebird. The car I’ve always wanted. And now I have it. I rule!” —American Beauty (1999) Living up to the loudness of their name, the Baby Boomers have made waves ever since they were born—which most major research organizations peg between the years 1946 and 1964. There are about 76 million of these folks now, according to the United States Census Bureau, and demographers say that America is no more ready to handle them today than it’s ever been. “The government has been wholly unprepared for the Boomer generation throughout history,” explains Braun Mincher, author of The Secrets of Money: A Guide for Everyone on Practical Financial Literacy. “When everyone came back from [World War II] and all of the babies were born, hospitals were not prepared. When these kids grew older…elementary schools didn’t have enough facilities or teachers. This has been the case all along the way.” Instead of waiting for their predecessors to define them, Boomers took matters into their own hands—and will continue to do so, says Matt Thornhill, co-author of Boomer Consumer and founder of the Richmond, Va.–based Boomer Project, a marketing research and consulting company targeting this demographic. “They’ve never acted like the generation before them, and they will not do so as they go into the next stage of life,” he says. The group that shook loose all conventional wisdom during the Vietnam War and the civil rights movement will apply the same mold-breaking approach to its dominance of the nation’s consumer www.destinationCRM.com CUSTOMER RELATIONSHIP MANAGEMENT | NOVEMBER 2008 35 Generational Spending http://www.destinationCRM.com
Table of Contents Feed for the Digital Edition of CRM - November 2008 CRM - November 2008 Contents Front Office Feedback Reality Check Customer Centricity The Tipping Point Working with the Years CRM on Twitter Virtual Spenders Contact Centers Chatting to Success The Complexity Chasm Required Reading Generational Spending: A Special Report Who, What, Where, When, Y The Slackers’ X-cellent Adventure The Boomer Boom The Matures Endure Boosting Productivity North of the Border Changing the Channel Invicta’s Thrill of Victory Secret of My Success Connect Re:Tooling Pint of View CRM - November 2008 CRM - November 2008 - CRM - November 2008 (Page Cover1) CRM - November 2008 - CRM - November 2008 (Page Cover2) CRM - November 2008 - Contents (Page 3) CRM - November 2008 - Contents (Page 4) CRM - November 2008 - Contents (Page 5) CRM - November 2008 - Front Office (Page 6) CRM - November 2008 - Front Office (Page 7) CRM - November 2008 - Feedback (Page 8) CRM - November 2008 - Feedback (Page 9) CRM - November 2008 - Reality Check (Page 10) CRM - November 2008 - Reality Check (Page 11) CRM - November 2008 - Customer Centricity (Page 12) CRM - November 2008 - Customer Centricity (Page 13) CRM - November 2008 - The Tipping Point (Page 14) CRM - November 2008 - Working with the Years (Page 15) CRM - November 2008 - CRM on Twitter (Page 16) CRM - November 2008 - Virtual Spenders (Page 17) CRM - November 2008 - Contact Centers Chatting to Success (Page 18) CRM - November 2008 - The Complexity Chasm (Page 19) CRM - November 2008 - Required Reading (Page 20) CRM - November 2008 - Generational Spending: A Special Report (Page 21) CRM - November 2008 - Generational Spending: A Special Report (Page 22) CRM - November 2008 - Generational Spending: A Special Report (Page 23) CRM - November 2008 - Who, What, Where, When, Y (Page 24) CRM - November 2008 - Who, What, Where, When, Y (Page 25) CRM - November 2008 - Who, What, Where, When, Y (Page 26) CRM - November 2008 - Who, What, Where, When, Y (Page BPS1) CRM - November 2008 - Who, What, Where, When, Y (Page BPS2) CRM - November 2008 - Who, What, Where, When, Y (Page BPS3) CRM - November 2008 - Who, What, Where, When, Y (Page BPS4) CRM - November 2008 - Who, What, Where, When, Y (Page BPS5) CRM - November 2008 - Who, What, Where, When, Y (Page BPS6) CRM - November 2008 - Who, What, Where, When, Y (Page BPS7) CRM - November 2008 - Who, What, Where, When, Y (Page BPS8) CRM - November 2008 - Who, What, Where, When, Y (Page BPS9) CRM - November 2008 - Who, What, Where, When, Y (Page BPS10) CRM - November 2008 - Who, What, Where, When, Y (Page BPS11) CRM - November 2008 - Who, What, Where, When, Y (Page BPS12) CRM - November 2008 - Who, What, Where, When, Y (Page 27) CRM - November 2008 - Who, What, Where, When, Y (Page 28) CRM - November 2008 - Who, What, Where, When, Y (Page 29) CRM - November 2008 - The Slackers’ X-cellent Adventure (Page 30) CRM - November 2008 - The Slackers’ X-cellent Adventure (Page 31) CRM - November 2008 - The Slackers’ X-cellent Adventure (Page 32) CRM - November 2008 - The Slackers’ X-cellent Adventure (Page 33) CRM - November 2008 - The Boomer Boom (Page 34) CRM - November 2008 - The Boomer Boom (Page 35) CRM - November 2008 - The Boomer Boom (Page 36) CRM - November 2008 - The Boomer Boom (Page 37) CRM - November 2008 - The Boomer Boom (Page 38) CRM - November 2008 - The Boomer Boom (Page 39) CRM - November 2008 - The Matures Endure (Page 40) CRM - November 2008 - The Matures Endure (Page 41) CRM - November 2008 - The Matures Endure (Page 42) CRM - November 2008 - The Matures Endure (Page 43) CRM - November 2008 - The Matures Endure (Page 44) CRM - November 2008 - Changing the Channel (Page 45) CRM - November 2008 - Invicta’s Thrill of Victory (Page 46) CRM - November 2008 - Secret of My Success (Page 47) CRM - November 2008 - Connect (Page 48) CRM - November 2008 - Re:Tooling (Page 49) CRM - November 2008 - Pint of View (Page 50) CRM - November 2008 - Pint of View (Page Cover3) CRM - November 2008 - Pint of View (Page Cover4)
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