CRM - December 2007 - (Page 16)

CRM TRENDS AND NEWS ANALYSIS SAP’s Midmarket Design than 100 employees) and SAP Business Allin-One (its on-premise or hosted offering for companies with between 100 and 2,500 employees with strong requirements for SAP Business ByDesign is the company’s new on-demand midmarket microvertical solutions). product; much of its success hinges on SAP’s channel strategy Pricing in the United States will start at SAP Business ByDesign, the company $149 per user, per month, including softfter months of speculative chatter surrounding SAP’s announced its plans to acquire business ware, infrastructure, services, and support, highly anticipated on-demand intelligence and analytics giant Business with a minimum of 25 users per customer. product, code-named A1S, Objects. (See “A Shift in SAP’s Growth Meanwhile, group pricing for “efficiency” the company finally lifted the curtain Strategy: Buy Big to Get Bigger,” page 17.) users—classified by SAP as those requiring limited access to the software, such as selfpublicly on the midmarket-focused service features for time-and-expense funcoffering on September 19 at a press and tions and purchase confirmations—is analyst conference in New York. Executive Management tagged at $54 per month for a set of five “It’s not just a new product for us,” Support users. Prospects can try the product said Henning Kagermann, the Meet Your Compliance Financial Company Management Management for free for 30 days before buying it. company’s chief executive officer. Goals Facilitate Full Optimize Your At the time of the announce“It’s a new era for SAP. It’s the Compliance Financials ment, 20 customers were live most important announceon the software in the U.S. ment I’ve made in my career.” Supplier Customer and Germany, but customers Officially named SAP BusiRelationship Relationship Management Management in the U.K., France, and ness ByDesign, the product Focus On Your Empower Smarter Customers Purchasing China were still validating the leverages services-oriented application, according to SAP. architecture (SOA) and was Drive Project Manage The product will be rolled out built on SAP NetWeaver. SAP Success Your Workforce to other markets—including Business ByDesign features Human Project Integrate Resources Management Australia, India, Italy, the NetherYour extensive functionality, such as Management Supply Chain lands, the Nordic region, South CRM, integration with Microsoft Supply Chain Africa, and Spain—in 2008. Office applications, executive manageManagement SAP has been notably late in providment support, financials, human capital ing on-demand products that are often management, project management, supcalled software-as-a-service (SaaS). The plier relationship management, and supSAP Business ByDesign, the result of firm unveiled its first SaaS tool—the ply chain management. Kagermann, however, steered clear of referring to the four years of development, according to SAP Sales on-demand solution—in Febproduct as an ERP offering and empha- Peter Zencke, a member of SAP’s execu- ruary 2006, announcing SAP Marketing sized the completeness of the solution. tive board, is aimed at new prospects on-demand three months later. But the “We have not designed it with these tra- with between 100 and 500 employees, market’s response to these offerings has moderately complex business been less than phenomenal. ditional categories in mind “There has never been a question processes, and moderate translike CRM, ERP, et cetera,” he SAP’s Business action volumes. The SAP- whether or not SAP can build an ERP said. “From the beginning, ByDesign must now managed on-demand product product—they can,” says Simon Jacobthe idea was to design it for will complement the com- son, senior research analyst at AMR end-to-end, flexible, adapt- contend with pany’s other offerings: SAP Research. SAP “is a vendor that has really able business processes.” competitors with Business One (the company’s established themselves in the market, In fact, SAP was particulengthier software-as- on-premise or hosted applica- has—believe it or not—a very credible larly busy this fall; less than one month after unveiling a-service track records. tion for companies with fewer midmarket story, [and is] now offering a A 16 CUSTOMER RELATIONSHIP MANAGEMENT | DECEMBER 2007 www.destinationCRM.com GRAPHIC: COURTESY SAP http://www.destinationCRM.com

Table of Contents Feed for the Digital Edition of CRM - December 2007

CRM - December 2007 Contents Front Office Reality Check Customer Centricity SAP’s Midmarket Design A Shift in SAP’s Growth Strategy: Buy Big to Get Bigger The Buyer Is Your Owner Prime Time for Streaming TV The Word on the Floor Market Focus: Energy/Utilities: Speaking Truth to Power (Companies) The Pulse Required Reading It’s All Coming 2.0gether Power to the People Speak Up! Document Management That's a Breeze Customers Gain Traction With Off-Road Vehicles Getting Connected With Surveys Mobile Data Gets Better Reception Secret of My Success Re:Tooling The Tipping Point Pint of View

CRM - December 2007

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