IAAPA Attractions Expo 2017 Conference Brochure - 16

IT'S LIKE GETTING YOUR

MBA IN ATTRACTIONS.
MONDAY, NOV. 13
9-10:15 a.m.
Redemption Rally
Are you ready to rally? Do you want to drive revenue at
your attraction? How can you capitalize on the latest trends and
crazes in your redemption center? Discover the best practices in
play in redemption counters and game rooms and learn how to
turn your inventory into lasting memories for your customers.
Understand the cost of goods and learn how to compare against
ticket payouts to measure your success. Get an insider's perspective
on the additional reports you should produce and review to help
you keep an eye on your bottom line. Come with your questions and
concerns - seasoned veterans are ready to share their insights.
SPEAKERS: David Katz, CEO, BMI/Bonita Marie International;
Joe Camarota, Secretary/Treasurer/COO, Alpha Omega
Amusements; Justin Ripp, Owner, Shenaniganz; Nick
DiMatteo, Midway Operations Director, Dave & Buster's

Working Drones in Attractions: Efficiency,
Challenges, and Safety
Rapidly changing technology for unmanned aircraft systems
(drones) has made them smarter, more capable, and more
affordable than ever. Drones are increasingly being put to
work to quickly and cheaply complete what were previously
resource-intensive jobs, and attractions are prime environments
for reaping the benefits of these new systems. Drones are being
used to streamline tasks such as ride and building inspections
and security operations, dramatically increasing what can be
monitored from the air. Discover the benefits of and concerns
about the use of drones and how counter-drone technology can
prevent this new development from being abused.
SPEAKER: Lisa Ellman, Partner and Leading Policy Lawyer,
Hogan Lovells

16

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HR Creates: Set Expectations
to Get the Results You Want

Marketing Creates: Online Group Sales
Tools and Platforms

Human resources (HR) staff, employee
trainers, and managers at any level can
discover how setting expectations can build culture, produce
loyal employees, and provide great guest experiences. Learn how
expectations create accountability, build trust among staff, and
give you the opportunity to reward and show appreciation for
the efforts of hard-working employees.

Whether your group sales team is 1 or 10 people, the key to
delivering strong results is hiring the right people, effective
training, and the implementation of a solid sales strategy.
A successful sales strategy includes a comprehensive lead
generation program (digital marketing, direct mail, and cold
calling), energizing presentation skills, and the ability to close the
deal and execute flawlessly. Join industry peers for an interactive
conversation on all these topics and more.

SPEAKERS: Heather Barnes, Director, Guest Experiences,
Museum of Science & Industry; Kristen Mulady, Costume
Character Manager, Silverwood Theme Park; Nicole Walker,
Training Manager and Deaf Services Coordinator, Silverwood
Theme Park

Food and Beverage Mini Case Studies: the
Good, the Bad, the Ugly
Discover the successful and failed implementations of specific
new products, new menus, new layouts, new signage, and more
in several real-world food and beverage operations. No theory
here, just the facts about top- and bottom-line improvements and
failures and the strategies involved.
SPEAKER: Bernie Campbell, ICAE, President, Whirley
DrinkWorks!

Introduction to IAAPA's Facility
Excellence Assessment Tool
Learn about the new facility self-assessment tool designed by
the IAAPA Safety Committee as a template for safety excellence.
The tool helps parks benchmark against proven industry safety
practices and international standards. The key areas of focus
include safety culture, risk management, emergency planning,
training, inspections, and operations.
SPEAKER: Robert Minnick, President, RFM Consultants

SPEAKERS: Marc Gran, General Sales Manager, Carowinds
Theme Park; Rosie Shepard, Director of Sales and Marketing,
Wet'n'Wild SplashTown

10:30-11:45 a.m.
Creating Entertainment
Spectaculars, Special Events,
and Festivals within Your Budget
Every attraction would like to offer a multimedia spectacular like
Disney's Rivers of Light, but not everyone has Magic Kingdom-
sized resources. Is it possible to produce event spectaculars with
more modest capital? Listen as both large and small attractions
operators, alongside in-house and third-party producers, share
their experiences in creating compelling event experiences
for attractions with varying objectives, support systems, and
budgets. Explore creative solutions for content when utilizing a
specific brand or intellectual property might not be an option.
Learn the tips, tricks, and secrets to dazzle your guests in a way
that makes sense for your attraction.
SPEAKERS: Barb Granter, General Manager, Gilroy
Gardens; Christine Kerr, Vice President, BaAM Productions;
Chuck Davis, Principal Technical Director, Disney Parks and
Resorts; Mark Hervat, Manager, Art & Design, Walt Disney
World Resort; Michael Jung, Creative Executive, Walt Disney
Imagineering
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Table of Contents for the Digital Edition of IAAPA Attractions Expo 2017 Conference Brochure
