IAAPA Attractions Expo 2017 Conference Brochure - 17

SESSION KEY

Come to IAAPA Attractions Expo to learn how to create, operate, and improve your attraction.
The education program is vast and offers unique, attractions industry-focused learning
experiences for all members of your team ... from frontline managers to seasoned industry
leaders. The learning experiences also vary in format, length, and scope, so you can easily find
the best ones to meet your schedule and needs.

Entertainment

FEC Power Promotions
Join your peers in a popular and powerful
roundtable conversation about successful approaches to
promotions at family entertainment centers (FECs) around
the world. We will ignite your imagination by learning about
successful short-term fenced promotions that drove revenue this
past season. Get up to date on the latest tools and techniques
for staying on track when planning and organizing a promotion.
Collaborate, brainstorm, and share ideas with your fellow
operators. Come prepared to contribute and engage with your
colleagues and peers from across the industry. Capacity is
limited, so arrive early to secure your seat.
SPEAKER: Christine Buhr, Owner, Shakers Family Fun Centre

Marketing Creates: The Essentials
of Reputation Management
The ever-changing world of social media and online
communication has changed the way your guests and customers
interact with your venue. News and opinions travel faster than
ever, and this can be both an advantage and a disadvantage
when managing the issues your organization faces. Learn
the best ways to manage your attraction's reputation, from
managing customer concerns to navigating a major news story.
SPEAKER: Todd Heiden, International PR Director, The Walt
Disney Company

Creating a Culture of Safety
Learn how to establish, maintain, and monitor a culture
of safety in your organization and discover how to measure
the economic impact it has. Study the best practices in how
to develop a program using continuing educational resources
to reinforce safety throughout your organization and to hold
team members accountable for their role in maintaining a
safe environment for all. Discover a number of resources and
measurement tools that will help you manage the process,
measure your progress, and, most importantly, ensure the

ood and
F
Beverage
I nformation
Technology
afety and
S
Security

Facility Operations

overnmental
G
Relations
arketing,
M
PR, and
Communications
Interpreted
Sessions in Spanish

experience and environment you offer are safe for
your employees and your guests.

inancial
F
Management

Human
Resources

erchandising
M
and Games

Interpreted
Sessions in
Portuguese

SPEAKER: Drew Tewksbury, Senior VP,
McGowan Amusement Group

Water Park Specialty Food and Beverage
Products and Branded Programs
Learn about the latest specialty food and beverage trends in the
water park industry. Discover the variety of food products that
can become top sellers at your water park and explore whether
branded food and beverage operations make sense for your
business.
SPEAKERS: Albert Cabuco, ICAE, VP/Food & Beverage,
Palace Entertainment; Bill Lentz, Vice President Water Parks &
FECs, Palace Entertainment; Vern Gassen, Director of Revenue,
Schlitterbahn Waterpark

Family Matters: How to Work in a
Family-Owned and Operated Company
It's one thing to deal with family; it's another to go into business
with them. Family-owned attractions around the world share
some interesting dynamics that provide both challenges and
opportunities for success. If you own or operate one of these
businesses, you are not alone. In this fun and interactive panel
presentation fashioned after the popular television show "Family
Feud," you will have the rare opportunity to learn from family
members who've been making it work for a number of years. The
presenters will be divided among parents and siblings for what
promises to be an entertaining yet informative conversation.
Watch different perspectives emerge as participants discuss the
unique challenges and opportunities that family businesses face
on a daily basis.

Philip Wilson, Vice President, Extreme Engineering; Will
Morey, President/CEO, Morey's Piers; Will Barrett Morey,
ICAE, Operations Manager, Morey's Piers

2-3:15 p.m.
Promoting Your Events on Social Media
to Knock Them Out of the Water Park!
Creating new water park events can be a home run for driving
business from first-time visitors, boosting attendance during nonpeak times, and increasing revenue; but planning and organizing
the logistics of these events can be time-consuming and tedious.
With so much to be done to plan and execute events, it is easy
to lose focus on the one thing that matters most: getting people
to show up! Don't strike out by missing this very important step.
Learn how to develop a cost-efficient yet effective game plan to
get the word out. Explore the ways you can use a variety of social
media platforms to get attention, generate buzz, and create
demand - making your events a home run every time!
SPEAKER: Hannah Paramore, Owner, Paramore Digital;
Maggie Warner, Public Relations Manager, Morey's Piers and
Beachfront Water Parks

BRING YOUR TEAM!
There are too many high-value opportunities for
one person to catch it all. Divide and conquer
then meet-up and share everything you learned,
multiplying the benefits of the show for all.

SPEAKERS: Chloe Hausfeld, Director of Marketing,
Jack Rouse Associates; Geoff Chutter, President and CEO,
WhiteWater West Industries Ltd.; Keith James, CEO and
Owner, Jack Rouse Associates; Paul Chutter, Chief Business
Development Officer, WhiteWater West Industries Ltd.;
Register by Sept. 19 and save 40% off on-site registration fees.

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